The New Relationship Marketing - Webinar with Mari Smith 1 of 2
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Free webinar to go along with "The New Relationship Marketing" book - get the details here: http://www.marismith.com/books/relationship-marketing-free-webinar-miniseries/
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The New Relationship Marketing - Webinar with Mari Smith 1 of 2
- 1. The New Relationship Marketing How To Build A Large, Loyal, Profitable Network Using The Social Web MARI SMITH Social Media Speaker & Author
- 2. #NRMbook tweetchat.com
- 3. What is Relationship Marketing?
- 4. actions taken to build and sustain long-term relationships with customers .
- 6. New Skills
- 9. Four Part Formula
- 11. 2. Quality Content
- 12. Authority: root word = Author
- 13. Give away your best stuff
- 14. Embrace sharing your content
- 17. Create an Editorial + Promotional Calendar
- 18. clear offers, CTA’s
- 19. 3. Consistency
- 20. Maintain the same style: Personal & Promotional content
- 21. 4. Genuine, Passionate Caring
- 23. Why ?
- 24. Personal Profile vs. Fan Page?
- 27. News Feed
- 28. Share is to Facebook as Retweet is to Twitter
- 29. Personal profile = Timeline
- 30. Timeline = TMI?
- 31. Fan page / Business page
- 32. Why ?
- 33. Personal profile
- 35. Relationships First. Business Second.
- 37. Write on Mari’s Facebook wall: www.facebook.com/marismith Tweet Mari: @ marismith Subscribe to Mari’s blog: www.marismith.com
Editor's Notes
- Empathy Compassion Giving with no agenda Emotional intelligence Deep Listening – appoint a “CLO” Chief Listening Officer
- “ What the world needs now, more than anything, is emotionally intelligent leaders.” ~Martha Beck (at Maria Shriver’s 2010 Women’s Conference).
- How does your brand make people FEEL?
- Proactively build your network, e.g. on Twitter use Twellow.com, Listorious.com, check others’ Twitter Lists and keep an eye on hashtags for relevant events/topics for new people to follow.
- “ Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
- Cherry pick the BEST content to share. Become a masterful CONTENT CURATOR.
- Gary Vaynerchuk @garyvee
- Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
- It’s your choice: Use your profile for known friends/family. Tight privacy settings. Focus on Fan Page for business. OR Use your profile for professional networking + extended community + personal. Make use of Friend Lists to determine who sees what content. PLUS use Fan Page for business.
- Your customers spend most of their online time on Facebook. You get to tap into Facebook’s 660+MILLION member base! You can build a community of unlimited raving fans… and easily create customers for life!
- Mari Smith’s motto for many years.
- Mari Smith’s motto for many years.