The document provides an agenda for a client summit on email marketing. It includes sessions on the email channel, lifecycle marketing with email, case studies and testing strategies, and industry trends. Case studies will show how template redesigns and A/B testing improved click-through rates and revenue for Alaska Airlines and Salesforce. Testing is key to optimizing creative elements like subject lines, copy length, and calls-to-action. Industry trends include the growth of mobile viewing and need for more subscriber control over communication frequency.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Email Marketing: Best practices, strategia, ROI, linee guida e check-upAdv Media Lab
Come posso incrementare la mia lista? Qual è il metodo migliore per incrementare la deliverability per le mie newsletter? Come posso implementare Facebook nella mia strategia di email marketing? A queste e ad altre domande risponde il contenuto di questo workshop...
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Email Marketing: Best practices, strategia, ROI, linee guida e check-upAdv Media Lab
Come posso incrementare la mia lista? Qual è il metodo migliore per incrementare la deliverability per le mie newsletter? Come posso implementare Facebook nella mia strategia di email marketing? A queste e ad altre domande risponde il contenuto di questo workshop...
Making Websites & Email Marketing Work for Small BusinessEric Salerno
How website design and email marketing can be made more effective for small businesses and why they require different (but related) approaches.
An introduction to the use of personas for small businesses to use for website design and marketing campaigns.
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Get Instant Access to Over 1200+ Online Internet Marketing Courses
Build what matters: learn a simple system for creating effective pages that captivate and sell.
Test your way to the top: how to make use of free testing tools to find the optimal design and content for each page.
getimcourse.com
Email Marketing is one of the best ways to maintain a loyal customer base. In this workshop we will be focusing on how to create and maintain an effective email marketing campaign. We will also be discussing the CAM-SPAM Act, federal legislation enforced to protect consumers from email SPAM and unwanted solicitation. This workshop will be answering questions such as:
1. What types of businesses benefit from Email Marketing Campaigns?
2. What rules do I need to follow when sending mass emails to my customer base?
3. How do I build an effective email list?
4. What types of content should I send in my email campaigns?
5. What free software can I use to build an email campaign?
Speakers include:
Martin Harvey - Chief Marketing Strategist at White Whale Web Design
Christopher Murphy - Owner, Digital Empire Graphics
Lisa K - Owner, S.M.A.R.T Consulting
Email Marketing is one of the best ways to maintain a loyal customer base. In this workshop we will be focusing on how to create and maintain an effective email marketing campaign. We will also be discussing the CAM-SPAM Act, federal legislation enforced to protect consumers from email SPAM and unwanted solicitation. This workshop will be answering questions such as:
What types of businesses benefit from Email Marketing Campaigns?
What rules do I need to follow when sending mass emails to my customer base?
How do I build an effective email list?
What types of content should I send in my email campaigns?
What free software can I use to build an email campaign?
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
Econsultancy Adv Email Marketing Roundtable June 2009Dave Chaffey
I'm currently editing a new best practice report on Email Marketing for Econsultancy.
As part of the research for this report we invited client-side email marketers to discuss the main challenges of email marketing and also to validate a diagnostic tool for assessing email marketing capability.
Making Websites & Email Marketing Work for Small BusinessEric Salerno
How website design and email marketing can be made more effective for small businesses and why they require different (but related) approaches.
An introduction to the use of personas for small businesses to use for website design and marketing campaigns.
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
Get Instant Access to Over 1200+ Online Internet Marketing Courses
Build what matters: learn a simple system for creating effective pages that captivate and sell.
Test your way to the top: how to make use of free testing tools to find the optimal design and content for each page.
getimcourse.com
Email Marketing is one of the best ways to maintain a loyal customer base. In this workshop we will be focusing on how to create and maintain an effective email marketing campaign. We will also be discussing the CAM-SPAM Act, federal legislation enforced to protect consumers from email SPAM and unwanted solicitation. This workshop will be answering questions such as:
1. What types of businesses benefit from Email Marketing Campaigns?
2. What rules do I need to follow when sending mass emails to my customer base?
3. How do I build an effective email list?
4. What types of content should I send in my email campaigns?
5. What free software can I use to build an email campaign?
Speakers include:
Martin Harvey - Chief Marketing Strategist at White Whale Web Design
Christopher Murphy - Owner, Digital Empire Graphics
Lisa K - Owner, S.M.A.R.T Consulting
Email Marketing is one of the best ways to maintain a loyal customer base. In this workshop we will be focusing on how to create and maintain an effective email marketing campaign. We will also be discussing the CAM-SPAM Act, federal legislation enforced to protect consumers from email SPAM and unwanted solicitation. This workshop will be answering questions such as:
What types of businesses benefit from Email Marketing Campaigns?
What rules do I need to follow when sending mass emails to my customer base?
How do I build an effective email list?
What types of content should I send in my email campaigns?
What free software can I use to build an email campaign?
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
Econsultancy Adv Email Marketing Roundtable June 2009Dave Chaffey
I'm currently editing a new best practice report on Email Marketing for Econsultancy.
As part of the research for this report we invited client-side email marketers to discuss the main challenges of email marketing and also to validate a diagnostic tool for assessing email marketing capability.
Value of Email Marketing
EMAIL MARKETING IS THE BEST USE OF A LIMITED BUDGET
When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more.
It’s Effective
TRUST THE NUMBERS
Average CTR for email is around 3% compared to 0.5% for a tweet.
4.24% of visitors buy something compared to 2.49% from search engines and 0.59% from social media.
It’s Measurable
The best email marketing platforms include built-in analytics so you can see which emails are performing, what percentage are being opened and what percentage of recipients are clicking links.
It’s Affordable
With email marketing, your budget goes towards infrastructure instead of ad-spend.
Monthly fees are manageable and can be easily estimated based on the size of your mailing list.
Email Marketing Platform
HOW AN AGENCY EVALUATES SOFTWARE
Choosing a software platform is a lot like hiring an employee; the goal is to properly vet them to insure they are reliable, easy to work with, here to stay, and will grow with your company. Just about any email marketing platform will do the job but some will do more than others.
Email Marketing Terms
THE LANGUAGE OF EMAIL MARKETING
Understanding the language of email marketing is the first step to building an email marketing plan that leverages all of the available features.
Why Do You Need to Prepare an Email Sequence for Your Mailing ListWriteMe
Have you ever wondered why successful businesses pay a lot of attention to their mailing list subscribers? Email is a gold mine for businesses who want to get closer to their customers and build better brand relationships. Sending an email to your new and existing subscribers lets your audience know that you actually care about staying in touch with them. In this blog post, we have prepared some amazing tips on how to prepare different types of email sequence for different types of mailing list subscribers.
Email-Marketing-Crafting-Effective-Campaigns.pptxBiswadeep Das
Crafting effective email marketing campaigns involves the strategic creation and execution of targeted emails that resonate with your audience and drive desired actions. By carefully considering factors like audience segmentation, personalized content, compelling subject lines, and strong calls to action, you can optimize open rates, click-through rates, and ultimately, conversions. A/B testing, analytics tracking, and continuous refinement play a crucial role in refining your campaigns over time. With a combination of creative copywriting, engaging design, and data-driven strategies, successful email marketing campaigns can build customer relationships, boost brand loyalty, and achieve your marketing goals.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
Best Practices for Email marketing _ Ways to improve email marketing.pdfapprevenue
Email marketing has been around for decades, and it remains one of the most effective ways to reach customers and promote your business. However, with so much competition for people’s attention in their inboxes, it’s essential to follow best practices to ensure your campaigns are effective and engaging. In this article, we’ll discuss some tips and tricks to help you improve your email marketing campaigns and get the results you want.
Conquer Your Market Averickmedia's Email Marketing Domination Guide.pdfAverickMedia
Email marketing serves as a cornerstone in modern digital marketing strategies. It involves sending targeted commercial messages to a group of people via email, aiming to nurture relationships, drive engagement, and boost conversions. This cost-effective approach offers unparalleled opportunities for businesses to connect with their audience on a personal level. Through segmentation, automation, and compelling content, email marketing enables brands to deliver tailored messages that resonate with recipients.
Discover the power of email marketing for B2B businesses. With our tips and
strategies, you can improve your email marketing campaigns and boost your
business success.
B2B Lead Generation With Best Automated Email Campaigns 2024.pdfSendEngage
Whether you're a seasoned marketer or just starting, this guide will provide you with insights and strategies to optimize your lead generation efforts. This article dives into the nuances of B2B lead generation, the pivotal role of email campaigns, and how automation is revolutionizing this domain.
2009 Email Marketing Masterclass Red EyeDave Chaffey
Advanced Email Marketing - covers Email Segmentation, Personalisation, Testing and Optimisation.
Presented to marketers from the Retail, Financial Services, Travel, Charity and B2B Sectors and including examples from all of these.
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Agenda Client Summit – Chicago 2010 Aaron Smith, Director of Creative Technologies Smith-Harmon, a Responsys Company The Email Channel Lifecycle Marketing with Email Case Studies & Testing Strategies Industry Trends Q&A
3.
4. Recipients rarely see an email in its entirety, so information hierarchy is critical, with the most important information at the top, working down.
5.
6. In email, complex coding increases cost and production times as well as jeopardizes rendering and user experience.
7. In email, rich media including forms, scripting and Flash usually don’t render correctly.Email is very much it’s own medium with it’s own set of rules…
23. Lifecycle Marketing: Opt-InAcquiring subscriber email addresses Consider pop-up with email opt-inmessaging for first time web site visitors Gather only necessary information,primarily email address Offer a tangible and reward for opting in
25. Allow subscribers to choose whichcommunications they want to receive When possible, gather information that allows for dynamic messaging Request only data that you actually plan to use Consider asking subscribers how often theywant to hear from you Keep preference centers as short andunintimidating as possible Lifecycle Marketing: Preference CenterGathering useful subscriber information
26. Lifecycle Marketing: WelcomeFirst communication with new membersEngaging subscribers with personal information like membership details
33. Lifecycle Marketing: NewsletterHabeas: B2B newsletter example Group content in separate modules Include clear content section headers Place imagery in an “S-curve” to guide gaze across and down page Use button treatment for primary call-to-action Include alternate HTML text calls-to-action For longer-form mails, include a TOC
34. Opportunities to share Surveys and polls Requests for feedback Press coverage Customer reviews and quotes Contests Lifecycle Marketing: NewsletterTips for encouraging engagement through conversation
35. Choose whether to be overt or discrete Keep message simple and focused The possibilities are endless Lifecycle Marketing: TriggeredMessaging based on behavior, pastpurchases or preferences
39. Lifecycle Marketing: ConfirmationResponding to subscriber actions Strengths Welcomes guests or, for cancellations, offers to assist with future reservations Calls out preferred guest detailsand links to account Includes all transaction informationfor reference Incorporates links to information about the hotel services and amenities as well the surrounding area Templatized approach makes it easy to leverage across multiple brands
41. Strengths Uses "abandoned cart" messaging toreengage subscribers who have visitedtheir site and recently performed a search Contains information about previous flight search Incorporates flight booking module Promotes hotel deals in destination city Lifecycle Marketing: Abandoned CartResponding to subscriber actions
42. Lifecycle Marketing: Thank YouResponding to subscriber actions Strengths Includes special offers and rewards as a thank you Reinforces subscriber’s relationship with the brand Encourages updating personal profile by entering subscriber for a chance to a win a free cruise Promotes advantages of becoming part ofHolland America social community
43. Lifecycle Marketing: BirthdayResponding to subscriber actions Opportunities Acknowledge subscribers' birthdayswith birthday message, especially if birthday information is requested in signup Strengthen customer relationship by offering a discount, promotion or complimentary gift
50. Lifecycle Marketing: Loyalty Program Personalizing communicationsCreating a new class of exclusive emails for engaged subscribers Email subscribers get exclusive benefits when they sign up for the Beauty Insider: Rewarded: exclusive samples Privileged: exlusive access Personal: tips and products Gifted: birthday gift
53. Lifecycle Marketing: Loyalty Personalizing communicationsDelivering on the promise Insiders receive one point for every dollar spent on merchandise at Sephora.com or in Sephora retail stores. Every time they accumulate 100 points in their Beauty Bank, they can choose 1 Beauty Insider Deluxe Sample with purchase.
56. Case StudyMakeover: Challenge, Solution and Results Challenge: Prove to REI marketing VPs that theright email creative can impact ROI Solution: Perform an A/B split test with legacy vs. optimized email template Result: New template generated a significant 22% increase in unique click-through New template generated an astounding 90% increase in traffic to shoes specialty shop REI Email Marketing Manager received the support of VPs to move forward with an entire suite of redesigned, maximized email creative templates in time for the critical Q4 period
58. Challenge: Increase revenue and interaction Improve reader experience Solution: Optimize over 20 email templatesthrough application of creative best practices Perform an A/B split test with new versus old email templates Result: The new template for the newsletter – Alaska’s highest-grossing email vehicle – inspired an amazing 41% lift in revenue, increasing revenue-per-mail rate from $0.57 to $0.80 The new newsletter design achieved greater reader interaction, generating a 13% lift in click-through rate Freddie Award Winner Case StudyTemplates: Challenge, Solution and Results
59. Salesforce.com needed to overhaul their software business customer and prospect email messaging. The project corresponded with a Salesforce website redesign, so the program had to incorporate new branding elements while seeking to maintain or improve performance. Challenge: Improve performance with optimized creative Streamline complex content Leverage ESP dynamic content capabilities Solution: Optimize creative for experience and performance Test original vs. new creative for 1 month Case StudyTemplates: Project Summary, Challenge and Solution
60. Case Study Templates: Results The redesigned templates outperformed the legacy templates with staggering results.The performance of three redesigned emails demonstrates the improvements. Gains in CTR:Email #1: Clicks on Original: 2936Clicks on Redesign: 4055Email #2: Clicks on Original: 391Clicks on Redesign: 459 Email #3: Clicks on Original: 608Clicks on Redesign: 707 Email #1: Email #2: Email #3:
69. Mobile and social are here to stay and will only grow as important components in the digital marketing mix Leveraging email, mobile and social together is powerful Email viewing on mobile devices is increasing dramatically ISPs are looking at how subscribers interact with your messages in the inbox – this can have a bearing on whether they deliver your messages Industry Trends
70. ISPs are testing new marketer friendly offerings to make their platforms stickier Email marketers are continuing to inundate the inbox – you have to be smarter and work harder to make your messages stand out Overmailing can hurt your brand outside of the email channel Consumers are demanding more control of frequency – provide frequency settings in account preferences and consider opt-down settings on your unsubscribe page Industry Trends
In this campaign from Williams-Sonoma, they start off with the right tone – asking a customer service focused question “How can we better serve you.”The copy tells the recipient that it will only take a few minutes, and in a nice touch to add some humanity includes a signature from Chuck Williams himself.
The follow-up message is what earns this campaign a nomination. The creative is consistent between the two messages using berries and blue trim to creatively tie the two messages together. Offering a gift (of free shipping, or a percentage off) are good ways of encouraging re-engagement. I like how in this case, they did not start with a promotional offer up front, but sent an offer as a thanks to reward those recipients that took the time to complete the survey.