Digital Disruptions Presentation

7/19/2020 10:04 PM New Brand FMT-P2_ 1Leading Edge Forum
Digital Disruptions
Technology Innovations Powering
21st Century Business
LEF Briefing, September 16, 2008
Alex Fuss, 2008 LEF Associate

Leading Edge Forum 7/19/2020 10:04 PM Digital Disruptions 2
CSC LEF 2008 Digital Disruptions Report:

What is meant by Disruption?
Telephone was disruptive even before we got
solicitations during dinner:

Various Rates of Disruptive Change

Source: http://upload.wikimedia.org/wikipedia/commons/3/31/World_GDP_Capita_1-2003_A.D.png
Digital Disruption: Mother of all Disruptions
Industrial
Revolution
Internet
Revolution
= “Industrial
Information
Economy”
Computer
Revolution
Now
Entering
“Network
Information
Economy”
Y. Benkler

The Networked Information Economy
“The change brought about by the
Networked Information Economy is deep. It
is structural. It goes to the very
foundations of how liberal markets and
liberal democracies have coevolved for
almost two centuries.”
“A series of changes in the technologies,
economic organization, and social
practices of production has created new
opportunities for how we make and
exchange information, knowledge and
culture. These changes have increased
the role of nonmarket and non-
proprietary production, both of
individuals alone and by cooperative efforts
in a wide range of loosely or tightly woven
collaborations.”

So What’s So Different about Digital?
“I see us as being in the art, entertainment, and mobile
sculpture business, which, coincidentally, also happens to
provide transportation.” Robert Lutz, GM Vice Chairman, 2001
“The portion of a product or service’s value
comprised of information is asymptoting to 100%”
Ray Kurzweil
Manipulatable, nonrivalrous goods and tools. All data analyzable.
“The product is no longer the basis of value. The
experience is.” Venkat Ramaswamy, The Future of Competition

So What’s So Different about Digital? (cont.)
“The world is changing very fast. Big will not beat small anymore.
It will be the fast beating the slow.”
Rupert Murdoch, Chairman and CEO, News Corporation
Relinquishing of control to unleash the untapped potential of
every individual on the planet. Unprecedented ability to form
& leverage groups.
'Play will be to the 21st century what work was to the last 300
years of industrial society -- our dominant way of knowing, doing
and creating value.‘ Pat Kane, The Play Ethic
“Now the M.F.A. is the new M.B.A.”
Daniel H. Pink, A Whole New Mind

Source:
Kurweil says The Singularity is Near
2029
• $1,000 of computation = 1,000 times the human
brain
• Reverse engineering of the human brain
completed
• Computers pass the Turing test
• Nonbiological intelligence combines
– the subtlety and pattern recognition strength
of human intelligence, with
– the speed, memory, and knowledge sharing
of machine intelligence
• Nonbiological intelligence will continue to grow
exponentially whereas biological intelligence is
effectively fixed

New Reality
New Waves
Social Power
Smart(er) World
Platform Makeover
Information
Transparency
New Media
Key Areas of Digital Disruptions

Source: http://www.windows.ucar.edu
“Electromagnetic
waves don’t interfere
with one another out
in the ether.”
“Interference only
happens at a
receiver, usually due
to bad design.”
David Reed, MIT
Source: http://www.spectrum.ieee.org/print/4892
The sky is NOT the limit as spectrum goes digital.
New Wave of Waves

Source: Dion Hinchcliffe’s Social Computing Magazine
• Media of Assertion and Affirmation
• Old Media must add New Value
• Participatory
• Manipulatable
• User-Generated
• Convergent
We have met the new media, and it is us.
New Media

New Media (continued)

Living in a New Reality
Virtual Trade Show with Conference Center; Exhibits Hall; Media Center; and the CopaCabana
bar/restaurant for network with attendees. Source: Everything Channel Events
We will blend physical and virtual reality, improving both.
Virtual World Sampling: 3Dnerve, 3Dwave, 3D4M, OV3D, Active Worlds, Croquet, Kaneva, Multiverse,
OLIVE, Protosphere, Qwaq Forums, There, Wonderland
Living in a New Reality

IBM’s Virtual Datacenter
Source: IBM

Simulation
Telepresence
Blending Real & Virtual
Gaming Virtual Augmentation
Mapping
Living in a New Reality (continued)

“How many times in your life
do you have a chance to
fundamentally change the
way people communicate”
Mark Zuckerberg in 2006 on turning down Yahoo
billion dollar offer for Facebook he launched from
his Harvard dorm room in 2004.
Source: http://datamining.typepad.com/data_mining/images/2007/04/08/twitter20070405.png
Social Power

What is observed by one will be known to all.
Source:.flickr.com
“23andMe can help you discover how your genes may affect
your chances of developing various diseases and conditions, as
well as traits such as athletic ability. “
Information Transparency

Quantum DNA Nanotech
Multi-Core Optical Virtual
Platforms
Blue Gene/P
Platform Makeover

LifeBrowser
Preference & Intention Machines
Smart(er) World

Action Always On Accelerated Association Attention Choice
Collaboration Computing Cloud Communication Complete
Consumerization Context Continuous Delivery Convergence
Cultural Artifacts Customer Data Decisions Digital
Disappear Discovery Disruptive Emergent Experience Fabric Flat
Frictionless Information Interactive Lean Forward
Long-Tail Marginal Cost Micro Transactions Network Non-
Rivalrous Open One-to-One Participation Pervasive Power
Giving Up Control Green Happiness Personalization Prediction
Prevention Free Reality Real-Time Relationships Reputation
Return to Our Roots Scale Search Self-Organizing Semantic Speed
Sharing Short Form Small Smart Social Graph Time Tipping Point
Total Value Transparency Trust Vertical Viral Virtual Spectrum
Wisdom of Crowds Word of Mouth Volunteer Economy Wisdom Wireless
Tag Cloud

Returning to our Roots
• Conversational
Communication
• Relationships
• Entertaining Each Other
• Informing Each Other
• No Secrets
• Word of Mouth
• Reputation is Key
• Participatory Government
• Non-market Economy
• Non-proprietary Economy
But leveraging our
global pool of talent!

Core Reading List for Those Interested 

QUESTIONS?

7/19/2020 10:04 PM New Brand FMT-P2_ 27Leading Edge Forum
Alex Fuss
afuss@csc.com
(512) 657-9617
Thank you!

Digital Disruptions Presentation

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