The document discusses several technological trends that will reshape the future in the coming years: 1. The rise of "knowledge individuals" who are always connected via mobile devices and cloud services, blurring work and personal lives. 2. Dramatic reductions in the cost of storage and bandwidth will enable virtually unlimited sharing of information online. 3. Mobile applications and specialized devices will replace the PC as the primary means of internet access, ushering in a "post-PC" era. 4. Social networks and user-generated content will continue growing in importance both personally and professionally through platforms like Facebook. 5. Location-based services and embedded sensors will create new types of applications using real-time

1. 12-Aug-11
The puzzle:
I Live in the Future & Here's How It Works
Dr. Jimmy Schwarzkopf
Research Fellow
jimmy@stki.info
www.stki.info
Let’s go for a walk
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2. 12-Aug-11
Changes are “BIG”
Nicolaus Copernicus
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1514
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Big change or IMPLOSION
First Technological Implosion Second Technological Implosion
1982-1986 2011 -2015
• PC Ecosystem • Mobility Devices Ecosystem
• Client/server Ecosystem • Cloud Services Ecosystem
• LAN/WAN Ecosystem • Analytic tools/appliances for data
• Internet/Web Ecosystem management Ecosystem
• X86 Ecosystem • NO-SQL DBMS Ecosystem
• Relational DBMS Ecosystem
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• Social Commerce Ecosystem
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What did CIOs say in 1982-1986
• Are all this technologies:
– Secure ?
– Strong enough ?
– Manageable in an IT environment ?
– Will IT loose control ?`
– Should IT use them ?
Guess what they will say 2011 - 2012
(we are in a faster moving era) ?
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NO .. NO
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4. 12-Aug-11
Albert Einstein said about CIOs (?):
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5th Generation Of Computing
1970s 1980s 1990s 2000s 2011+
Autocratic Personal: Web: SOA: Cloud/Mobility:
Centralized
Computing
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5. 12-Aug-11
Will IT change ? Will CIO’s ?
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What do I mean?
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2011-12 Game Changers
New CIO (Job & Responsibilities )
New Internet
Operating System
legacy mobile devices
migrations management
peer-to-peer
E-bizz
open source
24X7 Consumerized IT
Web 3.0 connectivity
collaboration
sensors
` virtual
Gamification Data Center efficiency clients
density and monitoring Storage & bandwidth
Price revolutions
virtualization
DW appliances
video
content
unified communication infrastructure
convergence
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Game Changer 1
Consumerized IT
• “Personal” connectivity
• Personal Mobile Computing
• Cloud based applications
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Knowledge Individuals
• Always connected
• Technology Savvy
• Multitasked
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IT is Consumerized ……….
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2011: my pocket’s contents
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Simple business app
Square handles security and meets
all PCI security standards to ensure
payments are safe and secure.
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In 2 years we will carry only 1
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9. 12-Aug-11
Are You Ready for the New
Peer-to-Peer Economy?
transactions happen between individuals
or a group of individuals and not only
between corporations and individuals.
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196,802 soho ( up to 9
companies employees)
STKI’s Jewish “philosopher” of the year
• In 1959, Prof. Drucker coined the term
“knowledge worker”
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• In 2011 we can coin the term:
“knowledge individual”
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“ knowledge individual ”
MIXES “home/work” 24 hours a day
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Connected to: Applications used:
i. World information/news i. Personal Finance
ii. Education ii. Personal Productivity
iii. Entertainment iii. ENTERPRISE APPLICATIONS
iv. Family & friends iv. Data Storage
v. WORK v. Personal Entertainer
vi. Family Health
vii. others
How does the knowledge individual make
decisions today:
Company sends
“future rewards”
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Future “retail” environment
• U.S. Patent and Trademark Office published a
new patent application entitled
• “Social Networking in Shopping
Environments”
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Game Changer 2
Storage & Bandwidth
– New networks
– New Technologies
– Reductions of price
– New Applications
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– Net Neutrality
• equal infrastructure services for all
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Virtually free and unlimited
• Storage and bandwidth: improving
while dramatic reductions of price .
• The marginal cost is falling to
practically zero.
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We are in the midst of an historic “upload”
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13. 12-Aug-11
Israeli Internet Speeds
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Communication Costs
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Growth: Digital Highway
Availability of cellular and line high-speed broadband
Broadband related growth (innovation)
and availability of several (>2) aquatic lines to Italy
will bewill push differentiator in 2010-2012
the big INNOVATION 2011-2014
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14. 12-Aug-11
Digital Terrestrial Television (DTT)
spectrum released by TV’s switch to digital broadcasting
• Below 700MHs for unlicensed use by the public
– White-space devices will be able to zip data along at 400-800Mbps and have
ranges of several kilometers
• 700MHz bands for mobile-phone operators
– Old TV signals travel for many kilometers, carry a lot of information,
unaffected by weather and go through walls to penetrate buildings.
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Game Changer 3
New OS for the
internet
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15. 12-Aug-11
The Web Is Dead. Long Live the Internet
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Mobile Appliances as “internet OS client”
(from GPS or cell antennas)
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(from Google)
(from Waze)
(from Google Streets)
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And wow wow wow
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Game Changer 4
Post PC era:
New generation
of appliances
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When will we have “Industrial Information” Machines ?
It takes time not only for people to adopt
technologies into their daily routines but also
for technologists to figure out how to make
things
33 years
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The Austin 7 was produced
from 1922 through to 1939
The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company.
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The rule: +/-30 years
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Mobility
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Like an old phone changed form adopted its own form
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Average time spent connected by
“knowledge individual”
Web surfing(URL based)
59%
1995-2003
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In other words Aps
2003-10
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Smartphones 2011
Nokia
Microsoft
Blackberry
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Israell
Decision on “curator” as marriage
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tech wars or religion wars
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Game Changer 5
Mobile Apps
The Rise of a New Generation
"specialized local apps running in
conjunction with cloud-based services"
across smartphones, tablets, and other
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devices
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Mobile Applications also changing
Your mobile application and Less like that:
should look more like that:
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Don’t look at mobile devices as an “extended PC”
It is a totally different device that will offer added value that a PC doesn’t
How are we going to use them ?
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Or one for each machine?
PCs Tablets Smart phones Cell phones
Mac
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Multichannel technologies are only that:
technologies
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Change from
Multichannel to Touchpoint Strategies
Technology versus Service
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technologies
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Game Changer 6
• Web 2 + 3 + 4
• Social Capital Management
• Social Networks
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• Crowd Sourcing
• Facebook
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Evolution of Social Media…
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25-34: 893K
Over 35:
606K
Over 55:
128K
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1.053 Million 18-24 use facebook
43.36% of the population use FACEBOOK
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Facebook Credits
are added to your
account at USD
$0.10 each.
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Now, it’s likely to be
Facebook …….
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Game Changer 7
GAMIFICATION
(new man machine or user/interface)
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Farmville Game on Facebook
• It’s free but you can buy goods to enhance the
experience:
– 1,200,000 tractors ‘sold’ every single day
• A team of 35 Developers release new virtual items
into FarmVille twice a week
• 285 Million+ users without any advertising per day
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• Parent company Zynga makes est. $2,500M / Year
and has 1200+ employees
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Examples of Gamification (daily users)
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www.appdata.com
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Gamification: Hype or Game-Changer?
• use of game play mechanics for non-game applications
• encourage people to adopt and engage in desired
behaviors in connection with the applications
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Work While You Whistle
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New MMI/UI based on Gamification
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Game Changer 8
SENSORS
(ie: body, location based, etc……..)
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The Sensors Are Coming!
Body Sensing Comes to Smartphones
` Sensors could include heart monitors
to keep tabs on your health.
There will also be sensors that can
detect perspiration and could be used
to monitor your excitement level and
even mood.
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More “sensors” ………
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Facebook Places
The check-in icon only shows up on the day of
the event and only when users are
geographically close to the specified address.
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Location based services
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Where are we????
2012
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Web 3.0
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Web 1.0: involved go search, get data and some limited interactivity
Web 2.0: involves real identities and real relationships
Web 3.0: will be real identities generating massive amounts of data
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Very high volume, high speed, unstructured
data analysis
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Wake up call…….. NOW
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