Yuri van Geest is the author of Exponential Organizations and initiator and founding CEO of Singularity University NL. The document discusses exponential technologies like AI, robotics, biotech, computing and their ability to accelerate capabilities while reducing costs. It defines exponential organizations as those whose impact is disproportionately large, at least 10x, compared to peers through use of new organizational techniques leveraging exponential technologies. Examples provided include GitHub, Xiaomi, and Haier, organized around principles like autonomy, community engagement, and experimentation. Strategies are discussed for how corporations can create their own exponential organizations.
Yuri van Geest - Exponential organizations - Conversion Hotel 2015Webanalisten .nl
Slides of the keynote by Yuri van Geest (NL) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "We are just optimizing the digital communication of companies – what about real scale? What is needed to be an exponential organization?" http://conversionhotel.com
Yuri van Geest: Exponential Organizations - The New Normalsinnerschrader
The world is changing exponentially due to technology, Singularity and globalization. We see the emergence of a new kind of organization: the exponential organization. This is complete reinvention of all building blocks of a classic, linear organization. Why is it here today? Why is it so successful? What is it? How does it organize to scale? How will exponential organizations evolve into blockchain startups (DAOs)? Learn practical insights from not only startups like Slack, Uber, Xiaomi, Airbnb, Waze, Local Motors, Quirky, Github and Tesla but also large organizations like Google, Amazon, Haier and General Electric.
If your organization was built in the 20th century it is doomed to fail in the 21st century. Why? Nobody uses s a mobile phone of 15 years old to survive in todays' business world but we do use organizational models which are 100 years old in todays' exponential era. This does not make sense and explains disruption in each and every vertical market.
*talk at NEXT15*
Summary of the Book Exponential organizationsGMR Group
Happy Morning
I have made a small attempt to summarize this book after reading this number of times.
In this book Salim Ismail gives a deep dive – Exponential Organizations where he shows how any company, from Startup to a multi-national , can become exponential.
The author unveils years of research learning how organizations can accelerate growth through use of Technology. The goal of the book is to provide you with the knowledge to leverage assets such as big data, communities, algorithms, and new technology to achieve performance ten times better than your competition.
It is good book for entrepreneurs who need a guide for harnessing and strategizing the hyper growth of a company that feeds off of modern technology in the 21st century and beyond.
Because we focus on accelerating technologies and the future we identified an infection point in how we build businesses that has never noticed before.
Most CEOs see innovation as product or service innovation. But there is also process innovation, social innovation, organizational innovation, management innovation, business model innovation etc.
Those business that do not evolve , will not survive
Happy Reading
In any business, performance is key. In performance, organization is key to growth. In the past five years,
the business world has seen the birth of the Exponential Organization (ExO). An ExO is able to eliminate
the incremental, linear way traditional companies get bigger. It leverages assets like community, big data,
algorithms, and new technology into achieving performance benchmarks ten times better than its peers.
This new breed of company has revolutionised how an organisation can accelerate its growth by using
technology.
After researching this phenomenon and the future of organisations, the authors documented ten characteristics of ExOs. In their book, Exponential Organizations, they offer guidance to startups and multinationals alike on how any company can streamline its performance and grow to the next level. This pivotal work was chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg’s Best Books of 2015.
It was also selected as Frost & Sullivan͛s 2014 Growth, Innovation, and Leadership Book of the Year. According to Ray Kurzwell, Director of Engineering at Google, the book is required reading for anyone interested in ways exponential technologies are reinventing best practice in business.
We are linear thinkers . We project where things are going to be by looking at the past .
We are moving from Scarcity >>> Abundance and we need to adapt our mindset to the new reality !
What are the key changes we need in our mindset to succeed in the new era of exponentially growing technologies ?
What is Intelligent Content
How has content on the internet evolved
Some examples of intelligent content, both online and offline
What do we see on the internet going forward?
Becoming an exponential organization in an Age of DisruptionRob van Alphen
Any company designed for success in the 20th century is doomed to failure in the 21st.
It used to take 20 years to make a billion-dollar company – Slack took 8 months. An Exponential Organization (ExO) is one whose impact is at least 10X larger compared to its peers because of the use of new organizational techniques that leverage emerging technologies. Let's take a look at the key attributes of a 10X company and the steps to retrofit your organization for exponential growth.
https://schoolofdisruption.com
Yuri van Geest - Exponential organizations - Conversion Hotel 2015Webanalisten .nl
Slides of the keynote by Yuri van Geest (NL) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "We are just optimizing the digital communication of companies – what about real scale? What is needed to be an exponential organization?" http://conversionhotel.com
Yuri van Geest: Exponential Organizations - The New Normalsinnerschrader
The world is changing exponentially due to technology, Singularity and globalization. We see the emergence of a new kind of organization: the exponential organization. This is complete reinvention of all building blocks of a classic, linear organization. Why is it here today? Why is it so successful? What is it? How does it organize to scale? How will exponential organizations evolve into blockchain startups (DAOs)? Learn practical insights from not only startups like Slack, Uber, Xiaomi, Airbnb, Waze, Local Motors, Quirky, Github and Tesla but also large organizations like Google, Amazon, Haier and General Electric.
If your organization was built in the 20th century it is doomed to fail in the 21st century. Why? Nobody uses s a mobile phone of 15 years old to survive in todays' business world but we do use organizational models which are 100 years old in todays' exponential era. This does not make sense and explains disruption in each and every vertical market.
*talk at NEXT15*
Summary of the Book Exponential organizationsGMR Group
Happy Morning
I have made a small attempt to summarize this book after reading this number of times.
In this book Salim Ismail gives a deep dive – Exponential Organizations where he shows how any company, from Startup to a multi-national , can become exponential.
The author unveils years of research learning how organizations can accelerate growth through use of Technology. The goal of the book is to provide you with the knowledge to leverage assets such as big data, communities, algorithms, and new technology to achieve performance ten times better than your competition.
It is good book for entrepreneurs who need a guide for harnessing and strategizing the hyper growth of a company that feeds off of modern technology in the 21st century and beyond.
Because we focus on accelerating technologies and the future we identified an infection point in how we build businesses that has never noticed before.
Most CEOs see innovation as product or service innovation. But there is also process innovation, social innovation, organizational innovation, management innovation, business model innovation etc.
Those business that do not evolve , will not survive
Happy Reading
In any business, performance is key. In performance, organization is key to growth. In the past five years,
the business world has seen the birth of the Exponential Organization (ExO). An ExO is able to eliminate
the incremental, linear way traditional companies get bigger. It leverages assets like community, big data,
algorithms, and new technology into achieving performance benchmarks ten times better than its peers.
This new breed of company has revolutionised how an organisation can accelerate its growth by using
technology.
After researching this phenomenon and the future of organisations, the authors documented ten characteristics of ExOs. In their book, Exponential Organizations, they offer guidance to startups and multinationals alike on how any company can streamline its performance and grow to the next level. This pivotal work was chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg’s Best Books of 2015.
It was also selected as Frost & Sullivan͛s 2014 Growth, Innovation, and Leadership Book of the Year. According to Ray Kurzwell, Director of Engineering at Google, the book is required reading for anyone interested in ways exponential technologies are reinventing best practice in business.
We are linear thinkers . We project where things are going to be by looking at the past .
We are moving from Scarcity >>> Abundance and we need to adapt our mindset to the new reality !
What are the key changes we need in our mindset to succeed in the new era of exponentially growing technologies ?
What is Intelligent Content
How has content on the internet evolved
Some examples of intelligent content, both online and offline
What do we see on the internet going forward?
Becoming an exponential organization in an Age of DisruptionRob van Alphen
Any company designed for success in the 20th century is doomed to failure in the 21st.
It used to take 20 years to make a billion-dollar company – Slack took 8 months. An Exponential Organization (ExO) is one whose impact is at least 10X larger compared to its peers because of the use of new organizational techniques that leverage emerging technologies. Let's take a look at the key attributes of a 10X company and the steps to retrofit your organization for exponential growth.
https://schoolofdisruption.com
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital10x Nation
Our world is on the precipice of a major paradigm shift in business.
The age of cumbersome corporate giants is coming to a close. And the age of the agile exponential business is coming online.
The pace and scope of growth in technology has made the status quo model of scarcity-centered business almost completely obsolete.
On the flip side, these ever-accelerating technologies are allowing abundance-minded businesses to do far more with far less.
Embracing exponential practices like cloud computing, crowd-sourcing, and staff-on-demand have allowed a new generation of companies to experience unprecedented growth, scalability, and agility.
But how can embracing these exponential changes affect positive change in your business?
Exponential Organizations - Why new organizations are 10x better, faster and ...Yuri van Geest
Exponential Organizations (ExOs, #ExponentialOrgs) - authored by Yuri van Geest, Salim Ismail, Peter Diamandis and Mike Malone and published by Singularity University Press - how to build exponential organizations with exponential technologies and new organizational techniques for an exponential era.
This is first book integrating all key organizational and technology trends into a new and holistic 11 attribute framework applicable for startups, mid markets and corporates. To create exponential organizations instead of classic, linear ones which were developed more than 100 years ago.
We already received the Best Business Book of the Year 2014 Award by Frost & Sullivan and are accepted in the prestigeous C-Suite Book Club.
The book has been thoroughly researched in the last 30 months and we looked for patterns in the most important exponentials companies in the world in the last 6 years like Waze, Tesla, Airbnb, Uber, Xiaomi, Netflix, Valve, Google (Ventures), GitHub, Quirky and 60 other companies including successful corporates like GE, Haier, Coca Cola, Amazon, Citibank and ING Bank. We interviewed 70 global leaders and thinkers like Marc Andreessen, Arianna Huffington, Steve Forbes, Philip Rosedale, Tim O'Reilly, Chris Anderson and many others.
The book is already an Amazon bestseller in the pre-order phase since June, 2014 in the categories Startups, Business Management and Innovation.
Exponential Companies or the end of the Big CorporationsOlivier Gramaccia
Today thanks to the digital technologies, size in business doesn't matter so much as before. Small, flexible and innovative companies demonstrates every day the eve of new era where start-ups and small corporations will become the standard to generate tons of cash. What are the characteristics of such companies? Discover it in this PPT.
WEF predicts automation will displace 75 million jobs globally by 2022 but create 133 million new ones. Those in kindergarten today will graduate in 2030. What will work look like? What skills will be most in demand? We identify the most and least important skills for success in a world driven by automation and human-machine collaboration.
Marcel Schouwenaar: The inevitable Internet of Thingssinnerschrader
The internet of things is going to happen. Thanks to Moore’s Law, the price of having connectivity and sensors are dropping to the marginal cost level. Today: furniture. Tomorrow: forks and spoons?
*talk at NEXT15*
Artificial Intelligence & Robotics Enables the 4th Industrial Revolution and ...Alpesh Kadakia
AI / Robotics presentation given to a group of senior delegates from various leading Silicon Valley companies on Oct 27, 2017. I share my perspectives on megatrends, implications, and opportunities around human and corporate life expectancy as we explore the role AI and Robotics play in shaping our future.
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
How Decentralized AI can Dominate the Global AI EcosystemEficode
Ben Goertzel
CEO – SingularityNET, Chief Scientist – Hanson Robotics, the creator of the robot Sophia.
Dr. Goertzel is one of the world’s foremost experts in Artificial General Intelligence, a subfield of AI oriented toward creating thinking machines with general cognitive capability at the human level and beyond.
The 10x Effect - Unlocking the Business Transforming Secrets of Exponenital10x Nation
Our world is on the precipice of a major paradigm shift in business.
The age of cumbersome corporate giants is coming to a close. And the age of the agile exponential business is coming online.
The pace and scope of growth in technology has made the status quo model of scarcity-centered business almost completely obsolete.
On the flip side, these ever-accelerating technologies are allowing abundance-minded businesses to do far more with far less.
Embracing exponential practices like cloud computing, crowd-sourcing, and staff-on-demand have allowed a new generation of companies to experience unprecedented growth, scalability, and agility.
But how can embracing these exponential changes affect positive change in your business?
Exponential Organizations - Why new organizations are 10x better, faster and ...Yuri van Geest
Exponential Organizations (ExOs, #ExponentialOrgs) - authored by Yuri van Geest, Salim Ismail, Peter Diamandis and Mike Malone and published by Singularity University Press - how to build exponential organizations with exponential technologies and new organizational techniques for an exponential era.
This is first book integrating all key organizational and technology trends into a new and holistic 11 attribute framework applicable for startups, mid markets and corporates. To create exponential organizations instead of classic, linear ones which were developed more than 100 years ago.
We already received the Best Business Book of the Year 2014 Award by Frost & Sullivan and are accepted in the prestigeous C-Suite Book Club.
The book has been thoroughly researched in the last 30 months and we looked for patterns in the most important exponentials companies in the world in the last 6 years like Waze, Tesla, Airbnb, Uber, Xiaomi, Netflix, Valve, Google (Ventures), GitHub, Quirky and 60 other companies including successful corporates like GE, Haier, Coca Cola, Amazon, Citibank and ING Bank. We interviewed 70 global leaders and thinkers like Marc Andreessen, Arianna Huffington, Steve Forbes, Philip Rosedale, Tim O'Reilly, Chris Anderson and many others.
The book is already an Amazon bestseller in the pre-order phase since June, 2014 in the categories Startups, Business Management and Innovation.
Exponential Companies or the end of the Big CorporationsOlivier Gramaccia
Today thanks to the digital technologies, size in business doesn't matter so much as before. Small, flexible and innovative companies demonstrates every day the eve of new era where start-ups and small corporations will become the standard to generate tons of cash. What are the characteristics of such companies? Discover it in this PPT.
WEF predicts automation will displace 75 million jobs globally by 2022 but create 133 million new ones. Those in kindergarten today will graduate in 2030. What will work look like? What skills will be most in demand? We identify the most and least important skills for success in a world driven by automation and human-machine collaboration.
Marcel Schouwenaar: The inevitable Internet of Thingssinnerschrader
The internet of things is going to happen. Thanks to Moore’s Law, the price of having connectivity and sensors are dropping to the marginal cost level. Today: furniture. Tomorrow: forks and spoons?
*talk at NEXT15*
Artificial Intelligence & Robotics Enables the 4th Industrial Revolution and ...Alpesh Kadakia
AI / Robotics presentation given to a group of senior delegates from various leading Silicon Valley companies on Oct 27, 2017. I share my perspectives on megatrends, implications, and opportunities around human and corporate life expectancy as we explore the role AI and Robotics play in shaping our future.
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
How Decentralized AI can Dominate the Global AI EcosystemEficode
Ben Goertzel
CEO – SingularityNET, Chief Scientist – Hanson Robotics, the creator of the robot Sophia.
Dr. Goertzel is one of the world’s foremost experts in Artificial General Intelligence, a subfield of AI oriented toward creating thinking machines with general cognitive capability at the human level and beyond.
Ajit Jaokar, Data Science for IoT professor at Oxford University “Enterprise ...Dataconomy Media
“Enterprise AI - Artificial Intelligence for the Enterprise."
AI is impacting many areas today. This talk discusses how AI will impact the Enterprise and what it means in the near future. The talk is based on my course I teach at the University of Oxford.
#OSSPARIS19 - Overcoming open source challenges in reinforcement learning - W...Paris Open Source Summit
#IA Track - Practical applications
Reinforcement learning is a rapidly growing branch of artificial intelligence that has achieved super-human performance in board games such as Go and chess and video games such as Starcraft. Research papers and open code in this field are widely available.
However, unlike other fields of machine learning, open code and research has so far largely failed to translate into real world applications.
In this talk, we leverage the indust.ai team's experience in developing their own reinforcement learning activity to discuss the challenges involved. These include poor reproducibility, varying code quality, prohibitive computation and data requirements, the difference in mindset between traditional machine learning and reinforcement learning, and the difficulty of finding the skills required to transfer academic research to the real world. We will also present some of our approaches for overcoming these issues.
AI and ML Series - Introduction to Generative AI and LLMs - Session 1DianaGray10
Session 1
👉This first session will cover an introduction to Generative AI & harnessing the power of large language models. The following topics will be discussed:
Introduction to Generative AI & harnessing the power of large language models.
What’s generative AI & what’s LLM.
How are we using it in our document understanding & communication mining models?
How to develop a trustworthy and unbiased AI model using LLM & GenAI.
Personal Intelligent Assistant
Speakers:
📌George Roth - AI Evangelist at UiPath
📌Sharon Palawandram - Senior Machine Learning Consultant @ Ashling Partners & UiPath MVP
📌Russel Alfeche - Technology Leader RPA @qBotica & UiPath MVP
Presentation from the San Diego Advanced Defense Technology Cluster Meeting on December 17 2013 to prime and other small companies focused on providing technology to help keep the world safe,both real and online.
leewayhertz.com-How to build a generative AI solution From prototyping to pro...KristiLBurns
Generative AI has gained significant attention in the tech industry, with investors, policymakers, and the society at large talking about innovative AI models like ChatGPT and Stable Diffusion.Generative AI has gained significant attention in the tech industry, with investors, policymakers, and the society at large talking about innovative AI models like ChatGPT and Stable Diffusion.
Benefiting from Semantic AI along the data life cycleMartin Kaltenböck
Slides of 1 hour session of Martin Kaltenböck (CFO and Managing Partner of Semantic Web Company / PoolParty Software Ltd) on 19 March 2019 in Boston, US at the Enterprise Data World 2019, with its title: Benefiting from Semantic AI along the data life cycle.
Building a generative AI solution involves defining the problem, collecting and processing data, selecting suitable models, training and fine-tuning them, and deploying the system effectively. It’s essential to gather high-quality data, choose appropriate algorithms, ensure security, and stay updated with advancements.
Generative AI models are transforming various fields by creating realistic images, text, music, and videos. This guide will take you through the essential steps and considerations for building a generative AI model, providing a comprehensive understanding of the process.
Trendcasting for 2019 - What Will the Tuture of Tech HoldBrian Pichman
Join Brian Pichman of the Evolve Project as he highlights this year’s most significant technology trends and what it means for 2019. What changes are on the horizon? What technologies falling to the wayside? What technologies are on the verge of significant changes? What technologies should we expect to see flourish in the upcoming year?
What is Artificial Intelligence?
Where is the value potential of AI?
Major Acquisitions in AI
AI business cases
AI (& BI) Ecosystem
AI challenges
Networking/expertise
Conclusion
The Internet-Of-Things (IoT) is no longer a hype, but a reality. Connecting ANY devices, ANY place, ANY thing will transform the way we live. However from an engineers point of view how can he gain benefit from this? Here are some of the key technology trends that will play an important role.
Prof. dr. Vincent F. Hendricks - Online bubbles and the downsides of social m...BAQMaR
Prof. dr. Vincent F. Hendricks - Online bubbles and the downsides of social media (Opening Keynote)
Prof. Hendricks is philosopher and Director of the Center for Bubble Studies at the University of Copenhagen.
He is the author of the bestseller Infostorms: ‘How to take Information Punches and Save. Democracy’.
Daphne Fecheyr Lippens - Biomimicry: learning from nature for disruptive inno...BAQMaR
Daphne Fecheyr Lippens - Biomimicry: learning from nature for disruptive innovation
Biochemist and blogger Daphne is a Biomimicry PhD Candidate at the University of Akron (Ohio) and a co-founder of two start-ups. She is specialized in how natural strategies can help teams optimize their design thinking & business strategies. Daphne has given numerous presentations, among which a TEDx Talk in Cleveland.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
33. An Exponential Organization (ExO) is one whose
impact (or output) is disproportionally large — at
least 10x larger — compared to its peers because
of the use of new organizational techniques that
leverage exponential technologies.
Definition
34. Software is eating the
world, in all sectors
In the future every
company will become a
software companyMarc Andreessen
founder of Netscape,
renowned Venture Capitalist
Andreessen-Horowitz
40. MTP
Staff on Demand Interfaces
Community & Crowd Dashboards
Algorithms Experimentation
Leveraged Assets Autonomy
Engagement Social
GitHub - GitHub is an open source code and collaboration community with 10
million members, 21 million repositories and market cap of $10B. Key
differentiator: technical infrastructure of the internet as organizational design
Best ExOs
41. MTP
Staff on Demand Interfaces
Community & Crowd Dashboards
Algorithms Experimentation
Leveraged Assets Autonomy
Engagement Social
Xiaomi - Chinese smartphone company, focusing on performance, quality and
customer experience. Has a flat organization consisting of 5.000 employees
and leverages a Community of 100 million fans for product ideation & iteration.
Best ExOs
42. MTP
Staff on Demand Interfaces
Community & Crowd Dashboards
Algorithms Experimentation
Leveraged Assets Autonomy
Engagement Social
Haier - Chinese appliance maker with 80,000 employees organized in 2005 in
2,000 self-managed units with decision-making authority (Autonomy). Market
cap grew from $20B to $60B today in the last 3 years.
Corporate Example
45. Best Business Book of 2014 Award
by Frost & Sullivan
One of the all-time highest rated
business books on Amazon
(4,8 out of 5)
(Soon) available in 15 languages,
including all top 8 languages incl.
Chinese