The document discusses issues with the common Cost-Per-Page billing model for Managed Print Services. Specifically, it notes that as printed pages decline, revenue declines under this model, creating a conflict of interest between providers and customers. It recommends that providers embrace print governance strategies to help customers reduce costs, attract new customers, and balance short-term revenue needs with long-term customer retention. The document also suggests billing per user instead of per page to better align with growth trends.