Stephen Shaw

Toronto, Canada Area Canada

Chief Strategy Officer

Advertising / Marketing / PR

As Chief Strategy Officer at kenna, Stephen’s role is to guide clients on the adoption of customer management as a core marketing discipline and to serve as an advocate for marketing transformation. In addition to his consultative work, he oversees a group of strategic planners and customer intelligence analysts. A recognized authority in Canada on the subject of relationship and database marketing, Stephen’s expertise spans information technology, customer analytics and marketing strategy. Over the years, he has worked with major clients in almost every business sector, spearheading a diverse range of marketing initiatives, from development of customer relationship programs to cre...