Retaining Customers In An Economic Downturn03

Paul Greenberg
Paul GreenbergFounder, Managing Principal, The 56 Group, LLC , customer-facing strategies, programs, thought leadership
Paul Greenberg Author: CRM at the Speed of Light
Caveat #1: I’m not an economist
Caveat #2: CRM is not a panacea
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Author: CRM at the Speed of Light (4th Edition, February 2009) President: The 56 Group, LLC Managing Partner/CCO: BPT Partners, EVP: National CRM Assn. Co-Chair: Rutgers CRM Research Center Named #1 CRM Influencer (Non Vendor) by InsideCRM 2007 Named #1 CRM Blogger 2005, twice in 2007 by TechTarget and InsideCRM & InsideCRM 2008 CRM Magazine 2008 Top Influencer PGreenblog:  http://the56group.typepad.com ZDNET Blog:  http://blogs.zdnet.com/crm Email:  [email_address] Twitter:  http://www.twitter.com/pgreenbe Cell phone: 703-551-2337 THANK YOU
1 of 22

Recommended

Customer retention strategy simplified by
Customer retention strategy simplifiedCustomer retention strategy simplified
Customer retention strategy simplifiedVinod Nagar
1K views5 slides
B2B SMB Sales market share customer acquisition leadership by
B2B SMB Sales market share customer acquisition leadershipB2B SMB Sales market share customer acquisition leadership
B2B SMB Sales market share customer acquisition leadershipInfinity Contact
454 views3 slides
Mass Marketing Retention by
Mass Marketing RetentionMass Marketing Retention
Mass Marketing Retentionthefosiswell
448 views13 slides
Bring back that loving feeling by
Bring back that loving feelingBring back that loving feeling
Bring back that loving feelingISA Marketing & Sales Summit
307 views24 slides
Building customer loyalty programs by
Building customer loyalty programsBuilding customer loyalty programs
Building customer loyalty programssmittal
7.8K views17 slides
CRM, CMR, CEM, sCRM - what's it called again? by
CRM, CMR, CEM, sCRM - what's it called again?CRM, CMR, CEM, sCRM - what's it called again?
CRM, CMR, CEM, sCRM - what's it called again?Redspire Ltd
8.6K views28 slides

More Related Content

What's hot

The Customer Experience Compass by
The Customer Experience CompassThe Customer Experience Compass
The Customer Experience CompassOnno Romijn
1.8K views7 slides
Improving customer experience, customer satisfaction, customer loyalty, custo... by
Improving customer experience, customer satisfaction, customer loyalty, custo...Improving customer experience, customer satisfaction, customer loyalty, custo...
Improving customer experience, customer satisfaction, customer loyalty, custo...Ransys Feedback Technologies
5.7K views34 slides
Customer loyalty program for chevrolet by
Customer loyalty program for chevroletCustomer loyalty program for chevrolet
Customer loyalty program for chevroletBharath Karthikeyan
6.5K views16 slides
Customer Retention Tools For Business by
Customer Retention Tools For BusinessCustomer Retention Tools For Business
Customer Retention Tools For BusinessOmnePresent
1.1K views12 slides
Case study: How Symantec built engagement through design by
Case study: How Symantec built engagement through designCase study: How Symantec built engagement through design
Case study: How Symantec built engagement through designQuarry
3.8K views23 slides

What's hot(20)

The Customer Experience Compass by Onno Romijn
The Customer Experience CompassThe Customer Experience Compass
The Customer Experience Compass
Onno Romijn1.8K views
Customer Retention Tools For Business by OmnePresent
Customer Retention Tools For BusinessCustomer Retention Tools For Business
Customer Retention Tools For Business
OmnePresent1.1K views
Case study: How Symantec built engagement through design by Quarry
Case study: How Symantec built engagement through designCase study: How Symantec built engagement through design
Case study: How Symantec built engagement through design
Quarry3.8K views
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s... by PrestaShop
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...
PrestaShop Barcamp 5 - Template Monster : The power of up-selling and cross-s...
PrestaShop2.2K views
Speech To Omega Scorebaord 2009 Conference 041509 by gnorth
Speech To Omega Scorebaord 2009 Conference 041509Speech To Omega Scorebaord 2009 Conference 041509
Speech To Omega Scorebaord 2009 Conference 041509
gnorth151 views
Loyalty Rewards Engine Presentation by SwitchPitch
Loyalty Rewards Engine PresentationLoyalty Rewards Engine Presentation
Loyalty Rewards Engine Presentation
SwitchPitch806 views
Winback and Acquisition Strategies in Customer Relationship Management by Sanath Dasanayaka
Winback and Acquisition Strategies in  Customer Relationship ManagementWinback and Acquisition Strategies in  Customer Relationship Management
Winback and Acquisition Strategies in Customer Relationship Management
Customer success is not a one night stand by Guy Nirpaz
Customer success is not a one night standCustomer success is not a one night stand
Customer success is not a one night stand
Guy Nirpaz40.3K views
Rethinking 'the Customer' in the age of CX [infographic] by Quarry
Rethinking 'the Customer' in the age of CX [infographic]Rethinking 'the Customer' in the age of CX [infographic]
Rethinking 'the Customer' in the age of CX [infographic]
Quarry1.2K views
Social Customer Relations Management (CRM) presentation by Johan Sammy
Social Customer Relations Management (CRM) presentationSocial Customer Relations Management (CRM) presentation
Social Customer Relations Management (CRM) presentation
Johan Sammy761 views
11 customer aquisition,winback strategy by ajitjoshiin
11 customer aquisition,winback strategy11 customer aquisition,winback strategy
11 customer aquisition,winback strategy
ajitjoshiin261 views
Harris Interactive Src Risk, Churn, Win Back Workshop by Michael Lowenstein
Harris Interactive Src Risk, Churn, Win Back WorkshopHarris Interactive Src Risk, Churn, Win Back Workshop
Harris Interactive Src Risk, Churn, Win Back Workshop
Michael Lowenstein1.7K views
Loyalty Programs: Designing the Right Rewards Program for your Business by Lenati
Loyalty Programs: Designing the Right Rewards Program for your BusinessLoyalty Programs: Designing the Right Rewards Program for your Business
Loyalty Programs: Designing the Right Rewards Program for your Business
Lenati5.3K views
Cross-Selling: five keys to success in banking by Alexander Huun
Cross-Selling: five keys to success in bankingCross-Selling: five keys to success in banking
Cross-Selling: five keys to success in banking
Alexander Huun6.6K views

Similar to Retaining Customers In An Economic Downturn03

2010 crm reflections by
2010 crm reflections2010 crm reflections
2010 crm reflectionsDr.Dinesh Chandrasekar PhD(hc)
340 views3 slides
Doug Sumner Distribution Models Presentation by
Doug Sumner Distribution Models  PresentationDoug Sumner Distribution Models  Presentation
Doug Sumner Distribution Models PresentationDoug Sumner
825 views31 slides
ikano_whitepaper_ceo by
ikano_whitepaper_ceoikano_whitepaper_ceo
ikano_whitepaper_ceoBarry Smith
89 views11 slides
Convincing your CEO to invest in a loyalty programme by
Convincing your CEO to invest in a loyalty programmeConvincing your CEO to invest in a loyalty programme
Convincing your CEO to invest in a loyalty programmecolinjones001
211 views11 slides
More effective & future proof channel sales operations by
More effective & future proof channel sales operations More effective & future proof channel sales operations
More effective & future proof channel sales operations Qollabi
79 views24 slides
Customer Relationship Management Club France by
Customer Relationship Management   Club FranceCustomer Relationship Management   Club France
Customer Relationship Management Club FranceLootens
163 views36 slides

Similar to Retaining Customers In An Economic Downturn03(20)

Doug Sumner Distribution Models Presentation by Doug Sumner
Doug Sumner Distribution Models  PresentationDoug Sumner Distribution Models  Presentation
Doug Sumner Distribution Models Presentation
Doug Sumner825 views
ikano_whitepaper_ceo by Barry Smith
ikano_whitepaper_ceoikano_whitepaper_ceo
ikano_whitepaper_ceo
Barry Smith89 views
Convincing your CEO to invest in a loyalty programme by colinjones001
Convincing your CEO to invest in a loyalty programmeConvincing your CEO to invest in a loyalty programme
Convincing your CEO to invest in a loyalty programme
colinjones001211 views
More effective & future proof channel sales operations by Qollabi
More effective & future proof channel sales operations More effective & future proof channel sales operations
More effective & future proof channel sales operations
Qollabi79 views
Customer Relationship Management Club France by Lootens
Customer Relationship Management   Club FranceCustomer Relationship Management   Club France
Customer Relationship Management Club France
Lootens163 views
Marketing on a Shoestring Budget - 1 hr class by thegoddessatwork
Marketing on a Shoestring Budget - 1 hr classMarketing on a Shoestring Budget - 1 hr class
Marketing on a Shoestring Budget - 1 hr class
thegoddessatwork415 views
Golden Propeller Presentation 2009 by Futurelab
Golden Propeller Presentation 2009Golden Propeller Presentation 2009
Golden Propeller Presentation 2009
Futurelab1K views
Zulily case competition by WanKo1
Zulily case competition Zulily case competition
Zulily case competition
WanKo118 views
Quick-Fire tips from SaaStock Remote by IngvildFarstad
Quick-Fire tips from SaaStock RemoteQuick-Fire tips from SaaStock Remote
Quick-Fire tips from SaaStock Remote
IngvildFarstad2K views
Customer Experience and B2B Sales by David Batup
Customer Experience and B2B SalesCustomer Experience and B2B Sales
Customer Experience and B2B Sales
David Batup931 views
Customer Relationship Management unit 3 crm structures by Ganesha Pandian
Customer Relationship Management unit 3 crm structuresCustomer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structures
Ganesha Pandian3.2K views
PRCA Covid-19 Taskforce: Building a Survival Strategy for your PR Agency by Richard Houghton
PRCA Covid-19 Taskforce: Building a Survival Strategy for your PR AgencyPRCA Covid-19 Taskforce: Building a Survival Strategy for your PR Agency
PRCA Covid-19 Taskforce: Building a Survival Strategy for your PR Agency
Richard Houghton168 views
B2B Lead Generation For Publishers by kairostcheck
B2B Lead Generation For PublishersB2B Lead Generation For Publishers
B2B Lead Generation For Publishers
kairostcheck402 views
CUSTOMER RELATIONSHIP MANAGEMENT(CRM) by SADANAND MAURYA
CUSTOMER RELATIONSHIP MANAGEMENT(CRM)CUSTOMER RELATIONSHIP MANAGEMENT(CRM)
CUSTOMER RELATIONSHIP MANAGEMENT(CRM)
SADANAND MAURYA169 views
The-Rise-of-the-Customer-Marketer by Adam Robles
The-Rise-of-the-Customer-MarketerThe-Rise-of-the-Customer-Marketer
The-Rise-of-the-Customer-Marketer
Adam Robles271 views
Learn about consumer intelligence to enhance consumer experience by Jaiveer Singh
Learn about consumer intelligence to enhance consumer experience Learn about consumer intelligence to enhance consumer experience
Learn about consumer intelligence to enhance consumer experience
Jaiveer Singh1.2K views
Hands- on Social Media 7: Building And Selling Social Strategy by agencyside
Hands- on Social Media 7: Building And Selling Social StrategyHands- on Social Media 7: Building And Selling Social Strategy
Hands- on Social Media 7: Building And Selling Social Strategy
agencyside439 views

More from Paul Greenberg

Customer Facing Technology Market Perspective 2016-2017 by
Customer Facing Technology Market Perspective 2016-2017Customer Facing Technology Market Perspective 2016-2017
Customer Facing Technology Market Perspective 2016-2017Paul Greenberg
985 views22 slides
A Company Like Me by
 A Company Like Me A Company Like Me
A Company Like MePaul Greenberg
303 views52 slides
Crmtransforms2016 by
Crmtransforms2016Crmtransforms2016
Crmtransforms2016Paul Greenberg
209 views28 slides
Keeping Customers Engaged Today and Tomorrow: The Communications Revolution by
Keeping Customers Engaged Today and Tomorrow: The Communications RevolutionKeeping Customers Engaged Today and Tomorrow: The Communications Revolution
Keeping Customers Engaged Today and Tomorrow: The Communications RevolutionPaul Greenberg
286 views39 slides
Enterprise 2.0 & Social CRM: Together At Last by
Enterprise 2.0 & Social CRM: Together At LastEnterprise 2.0 & Social CRM: Together At Last
Enterprise 2.0 & Social CRM: Together At LastPaul Greenberg
3.9K views52 slides
A Case Study In Social CRM Without Technology: The Green Bay Packers by
A Case Study In Social CRM Without Technology: The Green Bay PackersA Case Study In Social CRM Without Technology: The Green Bay Packers
A Case Study In Social CRM Without Technology: The Green Bay PackersPaul Greenberg
2.5K views8 slides

More from Paul Greenberg(13)

Customer Facing Technology Market Perspective 2016-2017 by Paul Greenberg
Customer Facing Technology Market Perspective 2016-2017Customer Facing Technology Market Perspective 2016-2017
Customer Facing Technology Market Perspective 2016-2017
Paul Greenberg985 views
Keeping Customers Engaged Today and Tomorrow: The Communications Revolution by Paul Greenberg
Keeping Customers Engaged Today and Tomorrow: The Communications RevolutionKeeping Customers Engaged Today and Tomorrow: The Communications Revolution
Keeping Customers Engaged Today and Tomorrow: The Communications Revolution
Paul Greenberg286 views
Enterprise 2.0 & Social CRM: Together At Last by Paul Greenberg
Enterprise 2.0 & Social CRM: Together At LastEnterprise 2.0 & Social CRM: Together At Last
Enterprise 2.0 & Social CRM: Together At Last
Paul Greenberg3.9K views
A Case Study In Social CRM Without Technology: The Green Bay Packers by Paul Greenberg
A Case Study In Social CRM Without Technology: The Green Bay PackersA Case Study In Social CRM Without Technology: The Green Bay Packers
A Case Study In Social CRM Without Technology: The Green Bay Packers
Paul Greenberg2.5K views
Era of The Social Customer 2010. by Paul Greenberg
Era of The Social Customer 2010.Era of The Social Customer 2010.
Era of The Social Customer 2010.
Paul Greenberg3.2K views
Voice Of The Customer 2009 by Paul Greenberg
Voice Of The Customer 2009Voice Of The Customer 2009
Voice Of The Customer 2009
Paul Greenberg2.1K views
Selling to the Crowd 2009 by Paul Greenberg
Selling to the Crowd 2009Selling to the Crowd 2009
Selling to the Crowd 2009
Paul Greenberg1.1K views
What The Hell Is Crm 2 2008 by Paul Greenberg
What The Hell Is Crm 2 2008What The Hell Is Crm 2 2008
What The Hell Is Crm 2 2008
Paul Greenberg2.9K views
Crm State Of The Market 2008 & Beyond by Paul Greenberg
Crm State Of The Market 2008 & BeyondCrm State Of The Market 2008 & Beyond
Crm State Of The Market 2008 & Beyond
Paul Greenberg1.7K views
CRM & The Enterprise Value Chain by Paul Greenberg
CRM & The Enterprise Value ChainCRM & The Enterprise Value Chain
CRM & The Enterprise Value Chain
Paul Greenberg5.8K views
"Its Just So 2.0 Out There" The 4Ps are Dead by Paul Greenberg
"Its Just So 2.0 Out There" The 4Ps are Dead"Its Just So 2.0 Out There" The 4Ps are Dead
"Its Just So 2.0 Out There" The 4Ps are Dead
Paul Greenberg2.4K views

Recently uploaded

Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx by
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxSaphnixMedicure1
24 views11 slides
port23_2023121_resize2.pdf by
port23_2023121_resize2.pdfport23_2023121_resize2.pdf
port23_2023121_resize2.pdfSivaphan Wuttingam
36 views64 slides
December 2023 - Meat on the Bones by
December 2023 - Meat on the BonesDecember 2023 - Meat on the Bones
December 2023 - Meat on the BonesNZSG
29 views11 slides
Netflix Inc. by
Netflix Inc.Netflix Inc.
Netflix Inc.125071027
13 views11 slides
Valuation Quarterly Webinar Dec23.pdf by
Valuation Quarterly Webinar Dec23.pdfValuation Quarterly Webinar Dec23.pdf
Valuation Quarterly Webinar Dec23.pdfFelixPerez547899
52 views12 slides
The Talent Management Navigator Performance Management by
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance ManagementSeta Wicaksana
37 views36 slides

Recently uploaded(20)

Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx by SaphnixMedicure1
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptxAmazing Opportunities: PCD Pharma Franchise in Kerala.pptx
Amazing Opportunities: PCD Pharma Franchise in Kerala.pptx
SaphnixMedicure124 views
December 2023 - Meat on the Bones by NZSG
December 2023 - Meat on the BonesDecember 2023 - Meat on the Bones
December 2023 - Meat on the Bones
NZSG29 views
Netflix Inc. by 125071027
Netflix Inc.Netflix Inc.
Netflix Inc.
12507102713 views
The Talent Management Navigator Performance Management by Seta Wicaksana
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance Management
Seta Wicaksana37 views
Why are KPIs(key performance indicators) important? by Epixel MLM Software
Why are KPIs(key performance indicators) important? Why are KPIs(key performance indicators) important?
Why are KPIs(key performance indicators) important?
The Truth About Customer Journey Mapping by Aggregage
The Truth About Customer Journey MappingThe Truth About Customer Journey Mapping
The Truth About Customer Journey Mapping
Aggregage133 views
3Q23_EN.pdf by irhcs
3Q23_EN.pdf3Q23_EN.pdf
3Q23_EN.pdf
irhcs15 views
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re... by Ilia Bider
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
Ilia Bider15 views

Retaining Customers In An Economic Downturn03

  • 1. Paul Greenberg Author: CRM at the Speed of Light
  • 2. Caveat #1: I’m not an economist
  • 3. Caveat #2: CRM is not a panacea
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Author: CRM at the Speed of Light (4th Edition, February 2009) President: The 56 Group, LLC Managing Partner/CCO: BPT Partners, EVP: National CRM Assn. Co-Chair: Rutgers CRM Research Center Named #1 CRM Influencer (Non Vendor) by InsideCRM 2007 Named #1 CRM Blogger 2005, twice in 2007 by TechTarget and InsideCRM & InsideCRM 2008 CRM Magazine 2008 Top Influencer PGreenblog: http://the56group.typepad.com ZDNET Blog: http://blogs.zdnet.com/crm Email: [email_address] Twitter: http://www.twitter.com/pgreenbe Cell phone: 703-551-2337 THANK YOU

Editor's Notes

  1. 06/07/09 15:24 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.