This document discusses how SMS helps businesses overcome common challenges in communication, marketing, sales, and customer service. It provides examples of how different industries use SMS to improve business functions like appointments, promotions, orders, and customer engagement. The conclusion introduces Coretalk as an enterprise SMS solution that can benefit businesses through effective, efficient, and affordable communication.
SMS Marketing More Than Just LOLs & OMGsSimplyCast
You have no doubt heard how important mobile marketing and sending well-timed SMS messages have become. This guide will fill you in on why.
There is more to typing in your message and sending a text to the masses. Learn more about:
What SMS Marketing Is
All The Best Practices
Building A List
Reports and Tracking
Industry Examples
Meet Customers Where They Are: Incorporating Social Media Into Your Customer ...Salesforce Marketing Cloud
The time to embrace social channels is now. And incorporating social media strategy is the fast track to providing truly exceptional customer service. Service Cloud and Marketing Cloud have teamed up to show you how customer service and marketing are more closely linked than ever. Use social channels to:
Listen to customers where they are talking
Engage them in more personalized ways
Resolve cases quicker and delight customers
Transform service and create brand advocates
"So much of good customer service is context . . . A customer who has called or tweeted about the same issue three times within the last three months is a very different customer than somebody who just bought the product yesterday." —Tony Kavanagh, VP, Marketing, Salesforce Service Cloud
SME's always struggled to promote their brand to common media's. Where SMS Marketing & Tele Marketing can be the best choice which is affordable & cheap.
SMS Marketing More Than Just LOLs & OMGsSimplyCast
You have no doubt heard how important mobile marketing and sending well-timed SMS messages have become. This guide will fill you in on why.
There is more to typing in your message and sending a text to the masses. Learn more about:
What SMS Marketing Is
All The Best Practices
Building A List
Reports and Tracking
Industry Examples
Meet Customers Where They Are: Incorporating Social Media Into Your Customer ...Salesforce Marketing Cloud
The time to embrace social channels is now. And incorporating social media strategy is the fast track to providing truly exceptional customer service. Service Cloud and Marketing Cloud have teamed up to show you how customer service and marketing are more closely linked than ever. Use social channels to:
Listen to customers where they are talking
Engage them in more personalized ways
Resolve cases quicker and delight customers
Transform service and create brand advocates
"So much of good customer service is context . . . A customer who has called or tweeted about the same issue three times within the last three months is a very different customer than somebody who just bought the product yesterday." —Tony Kavanagh, VP, Marketing, Salesforce Service Cloud
SME's always struggled to promote their brand to common media's. Where SMS Marketing & Tele Marketing can be the best choice which is affordable & cheap.
This is a webinar that I did as a guest speaker for AxientCX and OpenText about how the banking and finance industry can become more customer centric.
Download the research here:
http://unbouncepages.com/axientassets/
Word-press SMS Marketing Plugin - Unlimited Marketing With No BoundariesRankSol
Convenient, effective and most powerful plug-in ever. WP SMS marketing is a fully integrated plugin that enhance your business and sales through marketing; our application has rich features like Bulk SMS, Scheduler, Campaigns, Auto responder and much more
Dove Soft, a #1 bulk SMS marketing company in Mumbai, India provides flexible bulk SMS packages to best suit individual client requirements. The company provides the bulk SMS service with a higher end interface to send & receive messages instantly. The service includes sending bulk SMS through Dove Soft c panel or through API or SMPP.
A CRM is a collection of people, processes, software, and internet capabilities that helps an
enterprise manage customer relationship effectively and systematically. The goal of CRM is to
understand and anticipate the needs of current and potential customer to increase customer
retention and loyalty while optimizing the way product and services are sold.
Michelle mopkins mastering the lingo used in mobile marketingMichelleMariceMopkin
Michelle Mopkins Skilled tips provider. Consumers seem to be flocking to mobile devices so that they can have access to a number of options throughout their day. When your business utilizes mobile marketing, you are effectively turning the consumers mobile device into an all access pass into their world. Capturing the consumer at times they would otherwise not be available is the beauty of mobile marketing.
I think we may have set the bar fairly high with the title of this 10 chapter mobile marketing e-book. This guide pulls together some very useful lessons that we hope will go some way to making your mobile marketing campaigns
more profitable.
Hemsmedia: Powered by Hems Technosys Pvt.Ltd Hems media
Hemsmedia: We offer best bulk SMS service with reasonable cost. We are
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How SMS Marketing Benefits Your Business.tanlakarix
SMS marketing is a business approach that uses text messages of up to 160 characters to deliver promotions, time-sensitive information, reminders, feedback, and other information to customers.
How SMS messages can help your omnichannel marketing.tanlakarix
In today's market, your customers use a variety of communication tools. We've learned how vital it is to meet your consumers where they are, so it's no surprise that most, if not all, organizations now have a multichannel customer interaction strategy in place.
The distinction between multichannel and omnichannel should not be overlooked. A multichannel approach involves using numerous channels to connect with your customers, but an omnichannel strategy involves using several channels that are then integrated to function together.
Do You Know What The Power Of BULK SMS Is?Broadnet sms
Bulk SMS Marketing is a quick way to convert your active database of audience to be customers, as SMS Campaign have greater reach ability and open rate compared to other forms of marketing such as email campaigns
Dove Soft, a #1 bulk SMS marketing company in Mumbai, India provides flexible bulk SMS packages to best suit individual client requirements. The company provides the bulk SMS service with a higher end interface to send & receive messages instantly. The service includes sending bulk SMS through Dove Soft c panel or through API or SMPP.
This is a webinar that I did as a guest speaker for AxientCX and OpenText about how the banking and finance industry can become more customer centric.
Download the research here:
http://unbouncepages.com/axientassets/
Word-press SMS Marketing Plugin - Unlimited Marketing With No BoundariesRankSol
Convenient, effective and most powerful plug-in ever. WP SMS marketing is a fully integrated plugin that enhance your business and sales through marketing; our application has rich features like Bulk SMS, Scheduler, Campaigns, Auto responder and much more
Dove Soft, a #1 bulk SMS marketing company in Mumbai, India provides flexible bulk SMS packages to best suit individual client requirements. The company provides the bulk SMS service with a higher end interface to send & receive messages instantly. The service includes sending bulk SMS through Dove Soft c panel or through API or SMPP.
A CRM is a collection of people, processes, software, and internet capabilities that helps an
enterprise manage customer relationship effectively and systematically. The goal of CRM is to
understand and anticipate the needs of current and potential customer to increase customer
retention and loyalty while optimizing the way product and services are sold.
Michelle mopkins mastering the lingo used in mobile marketingMichelleMariceMopkin
Michelle Mopkins Skilled tips provider. Consumers seem to be flocking to mobile devices so that they can have access to a number of options throughout their day. When your business utilizes mobile marketing, you are effectively turning the consumers mobile device into an all access pass into their world. Capturing the consumer at times they would otherwise not be available is the beauty of mobile marketing.
I think we may have set the bar fairly high with the title of this 10 chapter mobile marketing e-book. This guide pulls together some very useful lessons that we hope will go some way to making your mobile marketing campaigns
more profitable.
Hemsmedia: Powered by Hems Technosys Pvt.Ltd Hems media
Hemsmedia: We offer best bulk SMS service with reasonable cost. We are
providing you best bulk SMS marketing,bulk SMS India, promotional SMS,
transactional SMS, free SMS service, free SMS in India, bulk SMS
gateway, bulk SMS service provider, short code, long code. Click or Call
at Toll Free – 1800-200-4221.
How SMS Marketing Benefits Your Business.tanlakarix
SMS marketing is a business approach that uses text messages of up to 160 characters to deliver promotions, time-sensitive information, reminders, feedback, and other information to customers.
How SMS messages can help your omnichannel marketing.tanlakarix
In today's market, your customers use a variety of communication tools. We've learned how vital it is to meet your consumers where they are, so it's no surprise that most, if not all, organizations now have a multichannel customer interaction strategy in place.
The distinction between multichannel and omnichannel should not be overlooked. A multichannel approach involves using numerous channels to connect with your customers, but an omnichannel strategy involves using several channels that are then integrated to function together.
Do You Know What The Power Of BULK SMS Is?Broadnet sms
Bulk SMS Marketing is a quick way to convert your active database of audience to be customers, as SMS Campaign have greater reach ability and open rate compared to other forms of marketing such as email campaigns
Dove Soft, a #1 bulk SMS marketing company in Mumbai, India provides flexible bulk SMS packages to best suit individual client requirements. The company provides the bulk SMS service with a higher end interface to send & receive messages instantly. The service includes sending bulk SMS through Dove Soft c panel or through API or SMPP.
Bulk SMS Marketing is a quick way to convert your active database of audience to be customers, as SMS Campaign have greater reach ability and open rate compared to other forms of marketing such as email campaigns
One of the newer ways to market your business is using SMS. Many business owners are skeptical about using SMS as a marketing tool because it may seem intrusive or only reserved for certain businesses like the ringtone market. However, there are many benefits of using this marketing channel and it may be worth using it for your business.
7 Tips to Leverage the Power of SMS MarketingRohanLal7
Not all SMS marketing activities are the same. Some companies fully integrate SMS marketing into their business strategy, while others treat it as a side project. According to a survey by Scan Life, 89% of customers use mobile phones to shop. In 2015, 64% of Americans owned a smartphone. Which company do you think will be more successful in its marketing activities? If you are already proficient in SMS marketing, here are some tips on how to maximize your success.
Have you been facing challenges with making your texts more personalized and less bland conversational? Don’t let the customers feel detached resulting in your SMS campaigns being neglected. This guide uncovers techniques you’ll need to optimize your SMS marketing campaigns thoroughly with 100% success.
In the age of digital communication, where every message competes for attention, SMS marketing stands out as a direct and impactful way for businesses to connect with their audience.
SMS has been around for a long time and marketers have developed guaranteed strategies that work.
Here are some tips on making the most of your text message marketing campaign.
Benefits of SMS marketing for your business.docxSameerShaik43
Customer communications has only become all the more important in today’s digital age. With intense competition and customer having the last day, every company needs to be aggressive in its marketing effort. But then, it is necessary to devise a strategy where the desired message is sent across to the potential customer directly.
https://www.tycoonstory.com/marketing/benefits-of-sms-marketing-for-your-business/
2. Introduction
I n part 1 of the three part Coretalk Whitepaper we mentioned
what is Enterprise SMS, the general benefits of SMS and gave some
statistics on SMS and its predominance in the Mobile industry.
This whitepaper will seek to educate readers on how SMS overcomes
typical business communication challenges and barriers, and help reach
business goals, along with examples of how businesses are using SMS
within their respective industry.
3. Challenges
Businesses Face Today
communicaTion
C ommunication is key in any business environment, particularly
where customers are concerned. In order to build valuable long
lasting relationships with your customers, and ensure that they
keep buying from you then there has to be constant communication.
But here’s the problem…
How do you communicate, especially with a sizeable customer-base, in a
way that is:
Easy and ConvEniEnt
Cost-EffECtivE
immEdiatE
targEtEd
PErsonalizEd
intEraCtivE & Engaging (two-way)
4. Challenges
Businesses Face Today
markeTing
I n today’s competitive business environment, where almost everyone has
an entrepreneurial spirit and it is easier than before to start a business, it is
important to market and market effectively. This will enable your products
and services to get out there and potential customers can become more aware
of what it is you have to offer that is better than your competitors.
But here’s the problem…
How do you market your products and services in a way that:
- EffECtivEly drivEs nEw BusinEss (lEad gEnEration)
- Builds a dataBasE of PotEntial CustomErs to markEt
your ProduCts and sErviCEs to ExClusivEly
- traCks thE roi of your markEting Efforts to EnsurE
thEy arE worth it
- idEntifiEs whErE markEting Efforts arE
most EffECtivE and CaPitalizing on it
5. Challenges
Businesses Face Today
sales
M
arketing is the aspect of the business that will make customers aware of
your product or service and be interested in knowing more. However,
Sales will lead them to want that product or service and then spend mon-
ey to obtain that product or service.
With Sales becoming far more complex than it was 50 years ago, it has become more
qualitative (feeling) than it is quantitative (numbers). Customers no longer buy from
who has the best product, but buy from who they have a better business-to-prospect
relationship with i.e. communication.
But here’s the problem…
How do you execute your Sales process in a way that:
- EffECtivEly managE salEs lEads as thEy ComE in
- EnsurEs your salEs tEam is kEEPing thE CommuniCation
going until CustomErs Buy
- EnsurEs you arE thE go-to BusinEss whEn
CustomErs dECidE to Buy
- Builds CrEdiBility and trust with your PotEntial
CustomErs to favour you ovEr thE ComPEtition
6. Challenges
Businesses Face Today
cusTomer service
N ow that you have gotten your customers and they are spending money with
you, it’s time to keep them happy, satisfied, and continue buying from you
and not your competitors.
With customer service and relationship building it is not the big things that will mean
a lot to your customers, sure they will love the big things, but they will appreciate the
little ones even more, like contacting them just to wish them Happy Birthday on their
special day
But here’s the problem…
How do you build and maintain meaningful customer relationship:
- that is PErsonal and allows your CustomErs to
fEEl ConnECtEd to you
- if your CustomEr BasE is sizEaBlE and EaCh
CustomEr nEEds individual attEntion
- dECrEasEs CustomEr turnovEr and inCrEasEs
CustomEr rEtEntion
7. How Enterprise SMS
Helps overcome THese cHallenges
T ry not to see SMS simply as text messaging from one mobile phone to the next,
or see it as sending out mass messages to all your customers at once, try to see
beyond that. SMS is vastly used in many aspects of business today as it has been
found to be a reliable and effective communication medium.
If communication is not two-way, i.e. if your customers cannot respond to messages
sent by you then it is not communication, it is SPAMMING. This is why it is important to
have a two-way communication tool, such as Coretalk, for optimal SMS communication
and not just using Bulk SMS services which are mostly one-way.
8. How Enterprise SMS
Helps overcome
communicaTion cHallenges
SMS allows for easy and convenient communication by enabling businesses to
communicate on a mass level with the simple push of a button. What may
typically take hours to do using other mediums of communication can take
literally seconds using SMS.
SMS provides the most cost-effective communication by providing an avenue to
have interactive conversations affordably. The cost using Direct Mail, telephone,
and newsletters is so high it is only reserved for VIP customers
SMS provides immediate communication because messages are sent quickly
through telecommunication networks without delay. This is particularly useful
if businesses need to get information out fast, or have customers text in
information urgently
SMS provides targeted messaging which is important for relevance to customers.
It does this by providing convenient ways for customers to opt-in or text in,
which segments customers based on demography, location, or interest.
SMS provides personalized messaging; why is this important? It creates a more
favourable response for your business by better connecting with customers.
Think of it as Mail Merge within Microsoft Word, except it is personalized
text message
Finally SMS provides interactive communication. Customers today like to have
conversations with companies they buy from, instead of being told to buy.
SMS provides a high level of connection with customers. As the sales saying
goes “people buy from people.”
9. How Enterprise SMS
Helps overcome
markeTing cHallenges
SMS provides the most effective way of driving new business
by using keywords within Ads (promo codes). With keywords
customers can easily and conveniently show their interest in
a product or service through texting which is more effective
than sending general mass messages.
SMS Marketing is a great way for building a database of contacts.
One way of doing this is hosting competitions and sweepstakes
using keywords; customers text in to win, and their text is
recorded in a database as an entry with their contact details.
SMS Marketing also provides the means to track the ROI of
marketing efforts. If a new promotion or product is launched,
keyword placed in Ads to promote, and customers text in,
businesses can use how many customers text in to track
potential customer amounts and how many of those potentials
became paying customers
In previous years it was difficult for businesses to know if customers
were becoming aware about their business from TV, radio,
newsprints or billboards. SMS has easily solved this difficulty.
Using keywords such as ‘TVProductX’, ‘RadioProductX’ etc.
businesses can know exactly which mediums customers are
paying attention to, and allocating marketing spend there
10. How Enterprise SMS
Helps overcome
sales cHallenges
Some SMS software such as Coretalk has systems in place that will allow businesses to
store not only contact information but other needed details such as type of lead, level
of interest etc. to effectively segment, manage and follow through with potential
customers
SMS allows not only business-to-customer communication but also manager-to-staff. This
ensures that a Sales Manager can send text message alerts and reminders to sales reps
when they need to reconnect with a prospect and keep the communication going
SMS is great for Lead Nurturing programs, which are used to ‘look after’ your potential
customer until they are ready to buy. This is because while your prospects weigh the
option of buying from you or your competition, SMS can be used to send tips and
advice that could help with their buying decision or direct to content on your website,
positioning your business as the expert
This goes back to the previous point of sending advice and tips using SMS. Instead of
coming off as selling, use text messaging to help your prospect answer questions that
helps them with a need or challenge, thereby building greater trust and credibility than
your competitors
11. How Enterprise SMS
Helps overcome
cusTomer service cHallenges
SMS provides a connection to businesses. Though a telephone call is more
personalized than a text message, it is difficult and costly to keep in contact
with all your customers; SMS gives your customers a great feeling of connection
through personalized messaging without the cost of a pricey telephone bill
With keywords and automated text responses, customers can text in and a
customized response generated back to their mobile phones. This greatly benefits
businesses as customers now feel prioritized and therefore will more likely
repeat business
A mobile number is a precious asset to a customer much like a car or house. If a
customer willingly gives their number it is because they want to hear from you.
SMS provides unique opportunities to decrease customer retention through
frequent communication. One such way Coretalk does this is through our
Automated Birthday feature
Not only does SMS help to overcome these business challenges, but SMS also helps
to drastically reduce costs directly through reducing the cost of communication
and indirectly by getting more done is less time with ease and convenience
which increases bottom line (profits). As the saying goes Time is Money, the
more time is spent handling issues such as customer queries the more time it
takes from you that you could be using more wisely, like making money.
12. Enterprise SMS
WiTHin Businesses
F inally, to give a better understanding of how SMS is being used within different
industries to their benefit we have compiled a list of different businesses and
their use of SMS to improve their businesses.
Banking & finanCE industry automotivE industry
- Customers can check account - Send out notifications of new parts
information - Customers can request part availability
- Send out new interest rates - Notify suppliers of low stock
- Prevention of credit and
debit card fraud rEal EstatE agEnCiEs
insuranCE industry - Give details on a house for rent or sale
- Request additional info to complete sale
- Renewal reminder dates of policies - Set walk-through demo reminders
- Send claim reminders
- Immediately report a car accident rEtailErs
mEdiCal industry - Notify customers of specials and
discounts on products
- Remind patients of appointments - Send coupons to VIP customers
- Confirm patient appointments - Send restock notifications to suppliers
ahead of time
- Send tips on healthy living
13. Enterprise SMS
WiTHin Businesses
sChools sPas & salons
- Keep in constant communication - Notify VIP customers of special Spa
with parents treatments and offers
- Notify parents of important school events - Appointment reminders to customers
such as PTA meetings - Confirmation of appointments
- Inform parents of child’s progress
in school CouriErs
CrEdit unions - Notify customers of package arrivals
- Notify customers of delivery date
- Send overdue payment reminders and time
- Register new memberships - Inform customers of the cost of
- Request additional info for loans sending a particular package
hotEls rEstaurants
- Confirm bookings with convenience -Allow customer to book dining
- Inform guests of hotel functions and appointments
activities -Send out special coupons to customers
- Gain guest feedback on the service -Customers can place takeout orders
provided
These are just some of the ways industries and businesses use SMS to improve their
business. Whatever the communication need, SMS can definitely satisfy.
In the final part of the Coretalk Whitepaper we take a look on Coretalk and how it
can be used to not only benefit your business, but improve it.