This document provides tips on managing a customer database through maintenance and exploitation activities. It emphasizes the importance of regular maintenance like updating customer information, and exploiting the database through reporting, segmentation, targeting and profiling customers. Key recommendations include focusing maintenance on active customers, rewarding customers for helping update their information, and treating customers as individuals rather than averages.
The Guide to Customer Relationship ManagementSteven Benson
As competition continues to be fierce, you will need to pay attention to your existing customers and build strong relationships to keep your business growing. Learn new ways to cultivate your customer relationships, and nurture each customer in the sales cycle - from leads to closed deals. This SlideShare will help guide you through customer relationship management practices and strategies with your customers.
www.badgermapping.com/
www.badgermapping.com/learn-advanced-negotiation-closing/
Have you ever heard the term “Marketing Automation” before? Well, given that we are in 2018, I’m sure you have come across it multiple times. Especially if you spend some time searching for tools to boost your marketing activities. But do you know what is it? Do you confuse it with email marketing? I surely hope that you don’t! Think of the time you had to waste carrying out repetitive marketing tasks that kept you from doing the important stuff. From logging in to your social media accounts separately to post each post at its scheduled, to sending out cold non-personalized emails to your customers or prospects. Marketing Automation came to save the day!
The Guide to Customer Relationship ManagementSteven Benson
As competition continues to be fierce, you will need to pay attention to your existing customers and build strong relationships to keep your business growing. Learn new ways to cultivate your customer relationships, and nurture each customer in the sales cycle - from leads to closed deals. This SlideShare will help guide you through customer relationship management practices and strategies with your customers.
www.badgermapping.com/
www.badgermapping.com/learn-advanced-negotiation-closing/
Have you ever heard the term “Marketing Automation” before? Well, given that we are in 2018, I’m sure you have come across it multiple times. Especially if you spend some time searching for tools to boost your marketing activities. But do you know what is it? Do you confuse it with email marketing? I surely hope that you don’t! Think of the time you had to waste carrying out repetitive marketing tasks that kept you from doing the important stuff. From logging in to your social media accounts separately to post each post at its scheduled, to sending out cold non-personalized emails to your customers or prospects. Marketing Automation came to save the day!
What is customer retention rate?
How to measure it practically (without going through all customers individually)?
What can retention rate tell us?
How can it improve our business?
Graduating from Email Marketing to Marketing Automation
MArkEtinG AutoMAtion is technology
that allows you to nurture leads through automated
campaigns. Because marketing automation uses email
as one of its methods for engaging customers, we are
often asked, “What is the difference between Marketing
Automation and Email Marketing?” For small businesses,
marketing automation is a tool to take your marketing to
the next level while saving your organization’s resources
in the long run. Marketing automation builds upon your
email marketing strategies to produce superior results.
In this paper, we’d like to show you what marketing
automation can do for you and help you decide if
your organization is ready to graduate to a marketing
automation solution.
Learn tips on how to provide the best experience and build strong relationships with your customers. See what crucial data should be constantly gathered and analyzed in order to decrease churn and improve customer retention.
this shows what is email marketing, its advantages and disadvantages
the email marketing associated in reference to digital marketing is the identity of this presentation.
Drip Email Marketing - A Way to Recover Abandoned CartsHimanshu Rauthan
Drip email campaigns - Superpower of successful marketers
The email drip marketing helps marketers to bright and outshine immensely.
The strategy of drip email marketing helps digital marketers to send automated emails to customers at every step of shopping action.
It ensures personalized content to reach customers and convert them into loyal and potential customers in a long run.
How to work with drip mail campaign?
There exist many marketing automation platforms in a market like Mautic WooCommerce Integration that efficiently sends automated emails to customers at every step of their actions like - Abandoned carts, add-to-cart, checkout process etc. This helps vendors to keep a constant connection with customers and build a loyal communication with all.
To get more information, stay connected
Thankyou
With CRM quickly becoming an integral part of organizational infrastructures, you need answers to the "what, who, when, where, why, and how” questions about CRM: What is CRM? Who needs it? When will I be ready? Where can I get the information I need to evaluate what's right for me? Why use Sage? How will CRM impact my organization? We will answer these questions and show you that CRM is no longer a wish list item – it's an absolute requirement to compete and thrice in a world driven by business 2.0 practices.
SBE Australia x Gather 'n' Grow: Benefits of CRM For StartupsAlyssa Yap
Learn the 9 key benefits of CRM for startups (with some humour along the way), how startups should be redefining CRM for the modern world and how startups can grow and scale efficiently with the same CRM regardless of business stage.
From Java Code to Java Heap: Understanding the Memory Usage of Your App - Ch...jaxLondonConference
Presented at JAX London 2013
When you write and run Java code, the JVM makes several allocations on your behalf, but do you have an understanding of how much that is? This session provides insight into the memory usage of Java code, covering the memory overhead of putting int into an integer object and the cost of object delegation and the memory efficiency of the different collection types. It also gives you an understanding of the off-Java (native) heap memory usage of some types of Java objects, such as threads and sockets.
What is customer retention rate?
How to measure it practically (without going through all customers individually)?
What can retention rate tell us?
How can it improve our business?
Graduating from Email Marketing to Marketing Automation
MArkEtinG AutoMAtion is technology
that allows you to nurture leads through automated
campaigns. Because marketing automation uses email
as one of its methods for engaging customers, we are
often asked, “What is the difference between Marketing
Automation and Email Marketing?” For small businesses,
marketing automation is a tool to take your marketing to
the next level while saving your organization’s resources
in the long run. Marketing automation builds upon your
email marketing strategies to produce superior results.
In this paper, we’d like to show you what marketing
automation can do for you and help you decide if
your organization is ready to graduate to a marketing
automation solution.
Learn tips on how to provide the best experience and build strong relationships with your customers. See what crucial data should be constantly gathered and analyzed in order to decrease churn and improve customer retention.
this shows what is email marketing, its advantages and disadvantages
the email marketing associated in reference to digital marketing is the identity of this presentation.
Drip Email Marketing - A Way to Recover Abandoned CartsHimanshu Rauthan
Drip email campaigns - Superpower of successful marketers
The email drip marketing helps marketers to bright and outshine immensely.
The strategy of drip email marketing helps digital marketers to send automated emails to customers at every step of shopping action.
It ensures personalized content to reach customers and convert them into loyal and potential customers in a long run.
How to work with drip mail campaign?
There exist many marketing automation platforms in a market like Mautic WooCommerce Integration that efficiently sends automated emails to customers at every step of their actions like - Abandoned carts, add-to-cart, checkout process etc. This helps vendors to keep a constant connection with customers and build a loyal communication with all.
To get more information, stay connected
Thankyou
With CRM quickly becoming an integral part of organizational infrastructures, you need answers to the "what, who, when, where, why, and how” questions about CRM: What is CRM? Who needs it? When will I be ready? Where can I get the information I need to evaluate what's right for me? Why use Sage? How will CRM impact my organization? We will answer these questions and show you that CRM is no longer a wish list item – it's an absolute requirement to compete and thrice in a world driven by business 2.0 practices.
SBE Australia x Gather 'n' Grow: Benefits of CRM For StartupsAlyssa Yap
Learn the 9 key benefits of CRM for startups (with some humour along the way), how startups should be redefining CRM for the modern world and how startups can grow and scale efficiently with the same CRM regardless of business stage.
From Java Code to Java Heap: Understanding the Memory Usage of Your App - Ch...jaxLondonConference
Presented at JAX London 2013
When you write and run Java code, the JVM makes several allocations on your behalf, but do you have an understanding of how much that is? This session provides insight into the memory usage of Java code, covering the memory overhead of putting int into an integer object and the cost of object delegation and the memory efficiency of the different collection types. It also gives you an understanding of the off-Java (native) heap memory usage of some types of Java objects, such as threads and sockets.
Traditional marketing knowledge would tell you that the only way to grow your business is by acquiring new customers – and to some extent, that’s true. But if your business already has a customer base, there’s good news: by focusing on better understanding the customers you already have, you can move the needle more predictably — and more impactfully — than by marketing to new customers.
Download the White Paper to learn:
What types of customer data leading businesses prioritize
How to gather high-quality customer data
Ways to analyze and use your customer data to drive hard revenue
Examples of leading businesses that you can copy today
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
This is the first material from the "Direct Marketing Tips" series, published by Mediapost Hit Mail. Its aim is to demonstrate the vital importance of an own database with customers for every business and the ways it could be used for boost sales.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
7 ways small businesses can use data to boost their business growthAtheethBelagode
Data For Business Growth
Hello all. In this article, I will be explaining to you all about how small businesses can use data to boost their business growth. I hope to give you a lot of insights and get all your queries solved.
Analytics and data play an important role in all businesses. I have never been a fan of metrics since childhood and always loved reading subjects that did not involve numbers. However, with time as I got into marketing and advertising, I realized the importance that data and analysis hold in every aspect of our lives.
Presented by Cecilia E. Samson at PAARL’s National Summer Conference on the theme "Superior Practices and World Widening Services of Philippine Libraries", held at Dao District, Tagbilaran City, Bohol, 14-16 April 2010
Mutliplying Results Throughout the Buyers Journey - Pardot Users Conference
#3 Start Exploring: How to Manage Your Database
1. Start Exploring
How to Manage Your Customer Database?
Direct Marketing tips by Mediapost Hit Mail
#3
2. When you have a
database:
Database management is about
two basic activities:
Maintenance
Exploitation
3. Database maintenance
You will have to update, enrich, clean, deduplicate and process
the database. This will have an immediate and direct impact on
your business results.
Regular and accurate maintenance will ensure the money you
spend on marketing to your customers is used more effectively.
Stick to standart data formats. You can make erroneous
information stand out by recording all data the same way.
4. Why updating is a must?
On average customer database is reduced by 15% every 6 months due to
change of address or name; for businesses it may be job title, change of
employee or phone extensions.
If you don’t want to throw away money for no communication, we
recommend to keep your data up to date.
So, it’s always better to communicate with groups of people who are
interested in what you want to tell them.
You will send the right information to the right people.
You will eliminate the risk to be "data rich and information poor“.
5. up
Database date
You can try to update it by yourself
E-mailing or telemarketing can be very useful tools to do this.
How to ask your customers to help you?
Try rewarding them with some benefits. Benefits could be downloadable pdf’s with some useful
information, your latest research on topic they are interested in, or even some entertaining
materials, but only when appropriate. Tests can show you what they like most.
Too frequent update requests will annoy your customers.
Usually once a year is OK, but it depends on your business needs.
Focus also on improving collection methods when adding new people.
Test and you will know what your newcomers like most. Give it to them as a benefit, but don’t
forget to ask for their data in exchange.
Note: Always be sure that you have the permission to communicate with
your customers. But don’t forget that if too many people can make changes
that could ruin the database integrity, so have a special person
(or team) doing it, following strictly defined rules.
6. Exploiting your database
Database reporting
and analysis
Segmentation,
targeting and
profiling
7. Database reporting and
analysis
Report only what your business needs.
Analize your customers by the differences in recency, purchase history,
interests, frequency of replying, response to different activities (direct
mail, telemarketing, e-mailing etc.).
Remember: Never count on
the Average Customer. It
doesn’t exists. In direct
marketing we are talking
about individuals. Don’t treat
them all the same.
8. Segmentation, targeting and
profiling
You have active and inactive customers. You can try to contact the
inactive to understand their lack of interest or to turn them into
active...
... But focus more on active ones - they bring you money. Don’t
forget the 20/80 Pareto principle.
(more on segmentation in our next topic:
How to Segment your Customers?)
9. Our five tips on database
management
1. Regular maintenance is a key factor for good database management;
2. E-mailing is the cheapest way for data hygiene; another frequently used is
telemarketing;
3. Keep and use your contact history with the customers: What’s it worth
spending on a customer? You can’t answer this if you don’t know how much
you spent in the past - and what was the result. One big sin is comparing
customers by past sales, without looking at past investments.
4. You have to know how keep your customers being loyal – use different
loyalty programs specific for each group and give every group different
rewards;
5. Set up a reminder in your database in order to know and send your
customers greeting cards (birthdays, name days, official holidays etc.)
10. A point to remember
Nearly always your most recent, most frequent,
and highest spending customers will deliver the
best return on investment.
Contact them more often.
11. More to come:
1. Why Do You Need Your Own Database?
2. How to Build a Database?
3. How to Manage Your Database?
4. How to Segment your Customers?
5. Tests - How to Run and Analyze Them?
6. The Deliverability Problem
7. Personalization
8. Online & SMS Promotions
9. Useful Direct Marketing Tips
10. How to Launch Your CRM Program?
11. The Advantages of Direct Marketing (Summary)
13. Our contacts:
9 Sveti Sedmochislenitsi Str.,
Sofia 1421, Bulgaria
Phone: (+359) 2 962 86 29
Fax: (+359) 2 962 86 29
Mobile: (+359) 885 360 715
E-mail: office@mediaposthitmail.bg
Web: www.MediapostHitMail.bg
just one more...
14. Hello,
Now, when you’ve seen the third presentation in the “Direct
Marketing Tips” series, we will be grateful if you share your
opinion on it with us. Just drop us an e-mail at
office@mediaposthitmail.bg,
or call us (+359 885 360 715). When you do, we'll send you a
valuable incentive: you will get all the presentations as soon as
they are available.
Thanks!
Hristo Radichev
Country Manager, Mediapost Hit Mail
P.S. Don’t forget - if you have a friend or colleague who you think
would like to hear from us, please send us their e-mail as well.
They'll get a polite invitation (which they can decline) and we can
help them build and exploit their database in an imaginative and
profitable way.