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Uploaded bySami Niemelä
ITP / SED Day 5
The document outlines a strategy and experience design course at Aalto University, focusing on graphic interaction design, typography, and color theory. It emphasizes the importance of typography in web design and provides resources for further exploration. Students are assigned to develop a brand manual for their projects, detailing colors, typography, and visual language.
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ITP / SED Day 5
- 1. 05 Strategy & ExperienceDesign ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director, Nordkapp sami.niemela@gmail.com @samin — www.nordkapp.fi — @Nordkapp
- 2. SCHEDULE WK2 Monday Tuesday Thursday Friday Graphic Interaction Design Detailed Design Design Review + Design workshop — Typography — Information — Visual Design 101 Architecture — per project group — content TBA — Designing Flows — per project group You Are Here
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- 5. “ Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between di erent letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating. – Steve Jobs
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- 7. “ “95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography. – Oliver Reichenstein / @iA
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- 20. I am aserif.
- 21. I am asans serif.
- 22. I am aslab serif.
- 25. sc al in g = ba d
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- 31. to o li tt le co ntr as t iPhone5G
- 32. ve ry go od . iPhone5G
- 34. The Measure, ie theParagraph length Optimal lenght for a paragraph is 52-78 characters, including spaces.
- 35. Leading aka line-height:Larger the text, smaller the leading.
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- 40. In groups, selectan example of what you think is good design. Discuss, and present. 45 MINUTES
- 41. CASE STUDY Body textlevel 1
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- 62. Tints, shades andtones
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- 68. Complementary colours are reallybad for text
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- 70. Analogous colours areoften found in nature and hence are harmonious and peaceful.
- 71. Choose one colorto dominate, a second to support. The third color is used as an accent.
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- 73. To use atriadic harmony successfully, the colors should be carefully balanced - let one color dominate and use the two others for accent.
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- 75. The split-complimentary colorscheme is often a good choice for beginners, because it is difficult to mess up.
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- 77. Tetradic color schemesworks best if you let one color be dominant.
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- 84. Start a brandmanual for your project: Outline colours, type and the visual language. THU WHERE? sami.niemela@gmail.com w/ title “GROUPNAME Brand Manual ” HOMEWORK print out a copy for thursday, hang it on the wall.
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