Esitys Alma Talentin TIVI UX -Think Big! -tapahtumassa 6.6.2017. People + change -presentation at TIVI UX -Think Big! -event in Helsinki 6.6.2017. Mostly in english, with some Finnish thrown in.

1. IHMISET JA MUUTOSTIVI UX Think Big, 6.6.2017
Sami Niemelä
Founding partner, designer
@samin
+358 50 528 9265
sami@nordkapp.fi

4. www.nordkapp.fi
@Nordkapp
HEL AMS
As a company, our DNA is international and digital.
We have been working on several continents and
currently have studios in Helsinki and Amsterdam.
Our reach

5. Our work: Pivo

6. Our work
We work with ING in Amsterdam to
build new financial products and
services. You’ll hear more about
this in early 2017.

7. Our work
in 2015, we worked with
Santander to enhance their
innovation capabilities via
product design. strm.finance is
a platform consisting of digital
service and physical sensor.

8. t
movesense.com

9. +
Winner: The most
Innovative Digital Service in
Finland, Grand One 2017
Acquired by Apple Inc,
in 05 / 2017

10. Our work: Future of driving experience with Rightware

11. We work with Umbra to make their
mission of to display any 3D content
in real time on any piece of hardware.
+

12. www.nordkapp.fi
@NordkappOur work
We worked on Sonera rebrand to
Telia inside organisation, on
customer experience vision,
organisation structure and strategy,
and of course products and
services: Minun Telia app, and
telia.fi
#UUSIYHTEYS

15. The future always comes too
fast and in the wrong order.”
― Alvin Toffler
“
_____
@samin

18. Automation Metaverse
Abundance
Scarcity
Climate change, uncertainty, politics, ethics
Moore’s law, platform economy, cryptocurrencies, new work
Augmented /
mixed /
virtual reality
New interfaces
Big Data
AI
Robotics
Machine learning
Nanotech
Biotech

20. BuildingtheAgileBusinessthroughDigitalTransformation
ByNeilPerkin,PeterAbraham
The change is logarithmic

21. The Agile Context Model
BuildingtheAgileBusinessthroughDigitalTransformation
ByNeilPerkin,PeterAbraham

22. BuildingtheAgileBusinessthroughDigitalTransformation
ByNeilPerkin,PeterAbraham

23. BuildingtheAgileBusinessthroughDigitalTransformation
ByNeilPerkin,PeterAbraham
Disruption happens at peak maturity

25. WATERFALL
PROFIT
HIERARCHIES
CONTROL
PLANNING
PRIVACY
AGILE
PURPOSE
NETWORKS
RESPONSIVITY
EXPERIMENTATION
TRANSPARENCY

27. http://www.mckinsey.com/industries/financial-services/our-insights/ings-agile-transformation

28. http://www.mckinsey.com/industries/financial-services/our-insights/ings-agile-transformation

29. Agility is about flexibility and the
ability of an organization to rapidly
adapt and steer itself in a new
direction. It’s about minimizing
handovers and bureaucracy, and
empowering people.
—Bart Schlatmann, ING
_____
@samin

30. +

31. _____
@samin

32. +

33. +

34. +

35. +

36. +

37. +

38. “For majority, sleep
isn’t a medical
problem, it’s a
psychological
problem.”
“If you’re happier
and healthier you
can give so much to
others.”
“Sleep is the the
bedrock of life”
“Everything gets
better after a good
nights sleep”
+

39. +
Don’t get me wrong. I love
Wendy’s, but I’ve never
thought I was participating
in “leadership, innovation,
and partnerships” when I
ordered a hamburger
there.”
“
— Guy Kawasaki on mantras

40. +

41. +

42. +

43. "The Lost Interview" of
Steve Jobs by Robert Cringely,

46. Design competence mostly
as an external asset
Design competence
internalized from a design
department
Design competence owned
by every end to end product
team
Design is embedded
throughout the whole
organisation
TIME +1 Years +2 Years +3 Years
Degrees of Maturity
AdaptedfromSabineJunginger’srelationshipmodel
_____
@samin

47. NOT selling OUR way of doingThis is not the design process you are looking for
_____
@samin

49. WATERFALL
PROFIT
HIERARCHIES
CONTROL
PLANNING
PRIVACY
AGILE
PURPOSE
NETWORKS
RESPONSIVITY
EXPERIMENTATION
TRANSPARENCY

50. Fallacy of value

52. @samin
nordkapp.fi
_____
@samin

53. KUUNTELE KITEYTÄ VIESTI TODENNA
_____
@samin
HAASTATTELUT
TUTKIMUS
VISIO
ORGANISAATIO
ROADMAP
KESKUSTELE
KUUNTELE
ITEROI
TUOTTEET
PALVELUT
ASIAKKUUS
TAPA TOIMIA
MITTARIT
…
MATKA ON VASTA ALUSSA

54. Precursor Invention Development Maturity False pretenders Obsolence
Innovation timeline (Ray Kurzweil)

55. ✅ OIKEAT IHMISET
✅ VISIO JA KITEYTYS
✅ JALKAUTUS TEOIKSI
✅ OIKEA TAPA TEHDÄ
✅ OIKEAT MITTARIT
_____
@samin
MUUTTUVAN BISNEKSEN
CHECKLIST
_____
@samin

56. AINOA TAPA MUUTTUA
ON MUUTTUA YHDESSÄ.”
“
_____
@samin

57. “In games, there’s no magic formula or strategy.
It’s like books or music or movies – it’s the magic
of the people.”
— Ilkka Paananen, Supercell

58. Hullut näyttävät suunnan
_____
@samin

59. Yhdessä.

60. Change is a leap of faith.

61. 1 — Don’t ask for permission,ask for forgiveness
2 — Think fast, learn fast. Velocity or death.
3 — Trust by Default
4 — Own mistakes, share successes
5 — Start from anywher

62. KIITOS
Sami Niemelä
Founding partner, creative director
+358 50 528 9265
sami@nordkapp.fi