Slides from our January 2018 Briefing - Watch the video below The Modern Loan Officer DEFINED with Kristin Messerli and Dave Savage https://youtu.be/R7qiEmRPwME

4. YOUTUBE CHANNEL
youtube.com/MortgageCoachEdge
Hundreds of videos,
Millions of minutes
• Interviews
• Realtor Strategies
• Real-World Scripts
• How To’s

5. 5 Keys to
Success in
2018

6. Darren
Hardy Keys
to Success
in 2018

7. Darren Hardy’s BIGGER, EASIER FRAMEWORK
Go here to download Darren's Bigger Easier Worksheet www.DarrenHardy.com/MortgageCoach

8. Go here to download Darren's Bigger Easier Worksheet www.DarrenHardy.com/MortgageCoach

9. How To Stay
Top of Mind
with 10,000
Digital Friends
Bill Hillstead

10. What is the
definition of
a Digital
Mortgage?

11. Digital Mortgage DEFINED.
“The ability to interact a borrower across all
potential interaction methods (Web, Apps, Text,
Email, Mobile, Chat and Voice) in the way they
want to interact. Said another way it’s the ability
to generate data to support the loan file RATHER
than documents.” Garth Graham STRATMOR

12. How much is
the mortgage
industry going
to change by
2020?

14. 1. Big Data
2. Artificial Intelligence
3. Multi-Channel
TOP MORTGAGE TECH
TRENDS

17. 2007
“iPhone is a
revolutionary and
magical product that
is literally five years
ahead of any other
mobile phone” Steve
Jobs

20. "If you know that automation is
going to eliminate all the
redundancy and repetition in
your business so that all you
have left is human interaction,
then focus on that human
interaction now, by leveraging
technology like your CRM
and Mortgage Coach.”

23. Time
RateofChange
We are here today
Human Adaptability
Technology

24. Time
RateofChange
We are here today
2020
Human Adaptability
Technology
6 months from now

25. Time
RateofChange
We are here today
2020
Human Adaptability
Technology
6 months from now
12 months from now
18 months from now
The loan officer who
can digitally
upgrade the fastest
wins the biggest

27. GAGE EXPERIENCE

28. The DigMortgage Triad
Apply
Status Education

29. DigAPPLY
borrowers to apply and track progress, from

30. ✤Apply online and from any device
✤Automate time consuming borrower tasks
✤Use mobile camera to capture documentation

31. DigCRM
ate time updates and status alerts, from any

32. ✤ Preference management & Customer
journey automation
✤ Realtor Digital Portal
✤ Disclosure dashboard
✤ Loan status alerts (email, text & push)
✤ Sales Automation

33. DigEDUCATION
& Realtors with mortgage options & strategie

34. ✤ Graphs & Charts on mobile devices
✤ Sales experience automation & interactive mo
✤ Use video for education and sharing

35. ✤ Apply online and from any device
✤ Automate time consuming borrower tasks
✤ Use mobile camera to capture documentation
✤ Preference management
✤ Realtor Portal
✤ Disclosure dashboard
✤ Loan status alerts (text & push)
✤ Graphs and charts
✤ Lead engagement & interactive experience
✤ Use video for education and sharing
DigMort CHECKLIST

36. www.keepingcurrentmatters.com

37. www.keepingcurrentmatters.com

38. www.keepingcurrentmatters.com

39. www.keepingcurrentmatters.com

42. • Modern social content
& easy sharing
• Social media coaching
The modern LO consistently engages
with his/her networks

50. Modern Loan Officer DEFINED. Is a Mortgage
Coach/Advisor who captures key data on clients and
partners so they can customize and personalize multi-
channel content and services like TCA, AMR, Lifestyle
touch-points, updates, relevant news and top of mind
content

51. 1. A loan officer asked great questions and thoughtfully created a Digital
Total Cost Analysis. (This is a professional who’s making the digital transition)
2. A borrower is getting a modern mortgage experience from a Mortgage
Coach who’s delivering an exceptional digital customer experience.
3. A Realtor experiencing a modern mortgage experience.
Every Total Cost Analysis Created Equals….

53. LTOR BORROWER

60. How many have
your mobile app?

61. What is your app
share %?

62. How many past clients
do you have?

63. How many past client
loans did you close last
month?

64. AWARENE
SS
The Mortgage Journey

66. "The agent of the future is a coach and
advisor to homebuyers and sellers"
Rich Barton founder of Zillow

67. AWARENE
SS
SHOPPING
The Mortgage Journey

68. PRICE

69. ADVICE

72. AWARENE
SS
SHOPPING
TRANSACT
ION
The Mortgage Journey

74. AWARENE
SS
SHOPPING
TRANSACT
ION
CLIENT
FOR LIFE
The Mortgage Journey

76. Annual
Mortgage
Reviews

77. Mortgage Review

86. 3 X
Open House
Leads with a
Paperless
Open House

93. Time
RateofChange
We are here today
Human Adaptability
Technology

94. Time
RateofChange
We are here today
2020
Human Adaptability
Technology
6 months from now
12 months from now
18 months from now

95. #1 Goal in 2018 for REFERRAL-
BASED-LOCAL loan officers is to
create experiences that reduce
the time it takes for borrowers to
go from confusion to application to
closing to client for life

98. Go here to enroll INSANEPRODUCTIVITY.com/MortgageCoach

99. Darren Hardy’s BIGGER, EASIER FRAMEWORK
Go here to download Darren's Bigger Easier Worksheet www.DarrenHardy.com/MortgageCoach

100. Darren
Hardy Keys
to Success
in 2018