Becoming a Digital Broker
•
4 likes•645 views
An introduction of digital marketing for insurance brokers on how to use digital tactics and strategies to increase their awareness online and provide improved customer service.
Report
Share
Report
Share
Download to read offline
Recommended
The Digital Insurance Broker: Developing a Digital Transformation Plan (UK Ve...
To thrive today in a time of digital transformation, brokers must seriously consider their technology options and develop a digital transformation plan. It’s no longer viable to remain un-automated and consumers expect mobile and self-service technology during all interactions. To become a digital brokerage, a business must have a digital transformation plan and the four capabilities in place to support digital strategies.
The Digital Insurance Brokerage: Developing a Digital Transformation Plan (Ca...
To thrive today in a time of digital transformation, brokers must seriously consider their technology options and develop a digital transformation plan. It’s no longer viable to remain un-automated and consumers expect mobile and self-service technology during all interactions. To become a digital brokerage, a business must have a digital transformation plan and the five capabilities in place to support digital strategies.
The Digital Insurer
The Insurance value chain is significantly being disrupted by the advent of digital. The slides explain the
- How digital impacts the insurance value chain
- Potential savings driven by digital
- Key components of the digital action plan
- How Infosys can help
SPRINT 13 Workshop 3 Assuring identity in a digital environment Amanda Derric...
SPRINT 13 Workshop 3 Assuring identity in a digital environment Amanda Derric...UK Government Digital Service
SPRINT 13 Workshop 3 Development of a pan-government ecosystem for assuring the identity of users accessing online government services, based on published standards and commissioned services. Amanda Derrick - GDSChallenges in Insurance: Customer Clarity in Claims
In insurance, the claims process and risk of customer churn always go hand in hand. According to Forrester, more than 30% of customers who endured a bad claims experience switched insurers within one year of the incident. This churn due to declining loyalty and poor customer experiences can represent as much as $470 billion in Life, Property, and Casualty premiums globally. Not to mention the cost to your staff and time spent working through claims inquiries.
What if there was a way to reduce costs, to reduce second and subsequent calls to your claims center, and to drive digital adoption…all while increasing your claimant’s satisfaction throughout the experience?
Watch our on-demand webinar as we discuss some of today’s toughest challenges in the insurance industry.
Transformation & Tradition: Reimagining the Customer-Agent Experience in Insu...
With the digitization of the insurance industry now fast underway, insurance companies are faced with the unique opportunity to leverage advances in technology to reclaim something of the bygone simplicity of the once trusted agent-customer experience, free from the mounds of paperwork, clunky technology, and complicated underwriting processes that have come to characterize buying insurance.
In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs.
Insurance Broker software Services|Insureqlik
InsureQlik provides a break through to make a partnership arrangement. We offer you a specific tool insurance broker software that let you go hand in hand with the insurers who are looking for thrilling ways to grow and become successful.
Insurance Broker software |Insureqlik
InsureQlik offers a cloud-based insurance broker software platform that provides customers with a single system to manage all aspects of their business, including customer portal, mobile apps, billing, analytics, quotes, HR/payroll, and CRM. The software aims to help brokers compete in today's digital insurance market by streamlining operations and providing tools for sales, underwriting, claims, and risk management. InsureQlik has offices worldwide and claims its software offers easier, smoother workflows for insurance brokers of all sizes.
Recommended
The Digital Insurance Broker: Developing a Digital Transformation Plan (UK Ve...
To thrive today in a time of digital transformation, brokers must seriously consider their technology options and develop a digital transformation plan. It’s no longer viable to remain un-automated and consumers expect mobile and self-service technology during all interactions. To become a digital brokerage, a business must have a digital transformation plan and the four capabilities in place to support digital strategies.
The Digital Insurance Brokerage: Developing a Digital Transformation Plan (Ca...
To thrive today in a time of digital transformation, brokers must seriously consider their technology options and develop a digital transformation plan. It’s no longer viable to remain un-automated and consumers expect mobile and self-service technology during all interactions. To become a digital brokerage, a business must have a digital transformation plan and the five capabilities in place to support digital strategies.
The Digital Insurer
The Insurance value chain is significantly being disrupted by the advent of digital. The slides explain the
- How digital impacts the insurance value chain
- Potential savings driven by digital
- Key components of the digital action plan
- How Infosys can help
SPRINT 13 Workshop 3 Assuring identity in a digital environment Amanda Derric...
SPRINT 13 Workshop 3 Assuring identity in a digital environment Amanda Derric...UK Government Digital Service
SPRINT 13 Workshop 3 Development of a pan-government ecosystem for assuring the identity of users accessing online government services, based on published standards and commissioned services. Amanda Derrick - GDSChallenges in Insurance: Customer Clarity in Claims
In insurance, the claims process and risk of customer churn always go hand in hand. According to Forrester, more than 30% of customers who endured a bad claims experience switched insurers within one year of the incident. This churn due to declining loyalty and poor customer experiences can represent as much as $470 billion in Life, Property, and Casualty premiums globally. Not to mention the cost to your staff and time spent working through claims inquiries.
What if there was a way to reduce costs, to reduce second and subsequent calls to your claims center, and to drive digital adoption…all while increasing your claimant’s satisfaction throughout the experience?
Watch our on-demand webinar as we discuss some of today’s toughest challenges in the insurance industry.
Transformation & Tradition: Reimagining the Customer-Agent Experience in Insu...
With the digitization of the insurance industry now fast underway, insurance companies are faced with the unique opportunity to leverage advances in technology to reclaim something of the bygone simplicity of the once trusted agent-customer experience, free from the mounds of paperwork, clunky technology, and complicated underwriting processes that have come to characterize buying insurance.
In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs.
Insurance Broker software Services|Insureqlik
InsureQlik provides a break through to make a partnership arrangement. We offer you a specific tool insurance broker software that let you go hand in hand with the insurers who are looking for thrilling ways to grow and become successful.
Insurance Broker software |Insureqlik
InsureQlik offers a cloud-based insurance broker software platform that provides customers with a single system to manage all aspects of their business, including customer portal, mobile apps, billing, analytics, quotes, HR/payroll, and CRM. The software aims to help brokers compete in today's digital insurance market by streamlining operations and providing tools for sales, underwriting, claims, and risk management. InsureQlik has offices worldwide and claims its software offers easier, smoother workflows for insurance brokers of all sizes.
DI FinTech Conference - Mastering Open banking in the emerging experience eco...
1) The Nordic region has been a pioneer in digitizing financial services, with the highest adoption of mobile and online banking globally and nearly all banking interactions now occurring through digital channels.
2) However, while Nordic banks have digitized business processes and customer experiences, the next phase of digital transformation requires disrupting existing business and revenue models through open banking, personalization, ecosystem collaboration, and new digital products and services.
3) Dematerialization of banking through open APIs and platforms will allow banks to offer a range of financial products and services from external providers through bank platforms, moving them away from being vertically integrated providers of their own products and services.
WSO2 Open Banking: Digital Transformation Through PSD2
If you are a financial institution in Europe, you would be in one of three places when it comes to PSD2: ready to take PSD2 by the horns, making some progress with compliance but still trying to understand the big picture, or unsure of where to start.
The good news is that it doesn’t matter where you’re at. WSO2 Open Banking offers a solution that addresses all compliance requirements. It doesn’t stop there. It can open up your business to broader revenue generation opportunities through PSD2 in the context of digital transformation.
Join Seshika Fernando, head of financial solutions at WSO2 as she explores
The role of PSD2 in redefining banking as we know it.
The core capabilities of WSO2 Open Banking including the WSO2 API Management platform that enables opening APIs in a secure and controlled manner.
How WSO2 Open Banking can support your technology infrastructure for capabilities beyond banking.
A demonstration of the solution - https://wso2.com/solutions/financial/open-banking/
Insurance Innovation Award-AXA Insurance Pte
The document discusses AXA Insurance's Insurance-as-a-Service digital platform. The platform aims to deliver personalized insurance protection and services seamlessly integrated into partners' applications and customer journeys. It uses microservices and APIs to enable flexible integration of insurance products and services into various distribution channels like agents, B2C, and B2B partnerships. Examples provided show how the platform has integrated insurance into applications for travel, car sales, and property rental through its API capabilities.
The Digital Innovation Award - Click-Ins
Visual Intelligence A provides a self-training AI solution that automates and digitizes insurance data through photos taken on cellphones. Their API/SaaS product is trained on synthetic data they create in-house to eliminate the need for specialized hardware or large data sets. It provides fast, accurate, and scalable damage assessment to help insurers prepare for unpredictability through investment in digital tools.
The Digital Innovation Award - InvestSure
This document describes an investment fraud insurance product that protects investors against losses in stock price caused by allegations of management fraud or deception. The product pays claims if the stock price drops 10% within two days of such allegations being reported, and covers losses of up to 70% of the stock price. It is a parametric insurance product that is digitally integrated into investment platforms for a low annual premium, with automated claims settlement. The goal is to provide protection for innocent shareholders against losses from management misconduct.
The Digital Innovation Award - Policy Pal
PolicyPal uses AI technology to allow users to consolidate their insurance policies from multiple insurers onto a single platform for easy viewing. Their platform offers financial calculators and personalized recommendations to help users achieve their financial goals. PolicyPal has also developed an AI video creation tool that can automatically generate professional-looking videos in over 40 languages, helping insurance companies educate customers and market products more efficiently. Through their AI-matching algorithm, PolicyPal is able to provide insurers with qualified leads that have conversion rates as high as 42% to completed sales.
TDI Startup Insurtech Award - C quence-advantage
C-Quence is an insurtech company that has developed the C-Q Elements technology platform to allow brokers to quickly and easily deliver commercial insurance solutions at lower costs than traditional methods. The platform uses modern technology, data analytics, and machine learning to streamline the insurance process, provide insights, and offer customized products and pricing. C-Q Elements aims to revolutionize the industry through innovative solutions while also evolving to meet changing needs.
Lubomir Olach, 6th Digital Banking Forum
Ομιλία – Παρουσίαση: Lubomir Olach, COO, Director of International Development and Member Relations, EFMA
Τίτλος παρουσίασης: «Exploring Innovation Trends in Retail Banking 2019»
MATRIXX Software: Real-time Digital Experience for Enteprise
A Digital experience for Enterprise customers based on real-time visibility and control. Presentation from ETIS Gathering, Oct 2015 in Copenhagen.
Trust kart
Financial Services industry is currently witnessing a huge transformation driven by innovative technologies such as Block Chain, AI, Cloud Computing, IOT and Mobile Computing. It feels good to understand, analyse and effectively leverage these existing emerging solutions mapped with Finance and Banking Domain.
Presenting my pitch deck on "TrustKart" that formulates an idea on Supply Chain Finance backed with the technologies like Blockchain, Digital Identify and AI.
TDI Startup InsurTech Award - DIG slides
DIG enables insurers and banks to provide digital insurance products and services through their APIs, front-end applications, and middleware. Their solutions allow clients to quickly launch new products, provide customers with self-service portals, and integrate existing systems. DIG has experience building solutions for quoting, buying, customer portals, and an agent portal to help clients acquire new customers and better serve existing ones.
The Digital Insurer Award - HDFC Life Insurance Company Ltd.
This document discusses HDFC Life's use of vision AI technologies. It outlines several problems in the insurance customer journey like complex products and lengthy documentation. HDFC Life implemented several vision AI solutions like FaceAgeing, FaceSense, PicReader, Bodmeter and SelfieQuote to streamline processes like KYC, underwriting and claims. These solutions provided benefits like faster servicing, improved customer experience and resource savings for HDFC Life. Key results were 3000+ leads generated and 175+ new customers from SelfieQuote, with 92%+ facial matching accuracy from FaceSense reducing verification time. Overall the vision AI solutions helped improve customer engagement and provided revenue benefits for HDFC Life.
Santam invests in Dynamics CRM to manage their Client Care Centre
Santam, a South African insurance company, invested in Microsoft Dynamics CRM to manage complaints across all business units and provide reporting required by new regulations. Dynamics CRM provided a single view of complaints, automated routing based on business rules, and real-time dashboard insights. Santam selected Mint as their implementation partner for the first CRM project due to Mint's expertise in Dynamics CRM and ability to deliver based on Santam's criteria.
Σωκράτης Πλούσας, 6th Digital Banking Forum
Ομιλία – Παρουσίαση: Σωκράτης Πλούσας, Founder & CEO, Fund4all
Τίτλος παρουσίασης: «Η ανάλυση δεδομένων ως βασικός παράγοντας στην επενδυτική διαδικασία»
Enrique Marron, 6th Digital Banking Forum
Ομιλία – Παρουσίαση: Enrique Marron, Western Europe Finance Industry CTO, Huawei Enterprise Business Group
Τίτλος παρουσίασης: «Banking 4.0: Innovation From The Core»
Leading insurance institution enables authentication
Major insurance institution enables authentication delegation between on premise and Cloud systems. The insurance company wanted single sign-on for members, scalable messaging, and federation between on-premise and cloud users. Mint developed a custom service bus to provide reliable messaging across the company's infrastructure and into public/private cloud. The solution uses JSON web tokens for secure internal/external communication and token-based authentication across multiple domains without reauthenticating.
Improved Underwriting Capabilities for Life Insurance Provider
HCL helped a life insurance provider reengineer its business processes to improve underwriting capabilities. HCL designed a complete solution architecture using an insurance platform as the core system. It integrated an advanced underwriting engine with over 20 systems and external data providers. This included reinsurers. An enterprise architecture framework was implemented to meet changing requirements. Straight-through processing was applied to new business, auto underwriting, and claims areas by integrating business rules engines, workflow, imaging, and reinsurance subsystems. This transformed processes to be more customer-centric and improved underwriting efficiencies.
The Digital Innovation Award - UnderwriteMe
The document describes an underwriting engine software that helps insurers streamline their life insurance application processes. Some key points:
- The underwriting engine provides ready-to-use underwriting rules, allows quick editing of rules, and enables testing and deployment without IT involvement.
- It has been implemented by insurers in Asia, Australia, UK and Ireland, writing over 40% of Australian protection business.
- Case studies show how the software helped insurers like FWD and Prudential enhance customer experience by offering instant underwriting decisions.
- The software adapted during COVID-19 by adding new questions and allowing offline use so advisers could continue serving customers.
Digital Transformation
The document discusses digital transformation at an insurance company. It identifies steps for digital transformation including defining customer personas, identifying where processes can be improved, and integrating human and digital systems. The document also describes how insurance benefit requests can be assigned to internal or external experts based on their workload, expertise, and the type of request. It notes that digital transformation can greatly increase communication in the organization and that all frameworks from Panorama 360 can be imported into modeling tools.
Major South African bank expands investment in Microsoft Dynamics CRM 2013
Major South African bank expands investment in Microsoft Dynamics CRM 2013 for Case Management Solution in their Trust Services Department through Mint
Service Delivery Broker - Digital Services Management
This document provides an overview of the Service Delivery Broker (SDB) platform developed by PT/SAPO. SDB is a multi-tenant cloud platform that enables the management of APIs and simplifies the development of apps across multiple channels. It provides features such as authentication, authorization, routing, transformations and more to reduce the complexity of integrating apps and services. SDB currently processes over 40 million requests per day and manages over 7,000 API endpoints.
Digital Strategy - Insurance Broker Expo Coventry
Slidedeck from my presentation to the Insurance sector on the 14th November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
More Related Content
What's hot
DI FinTech Conference - Mastering Open banking in the emerging experience eco...
1) The Nordic region has been a pioneer in digitizing financial services, with the highest adoption of mobile and online banking globally and nearly all banking interactions now occurring through digital channels.
2) However, while Nordic banks have digitized business processes and customer experiences, the next phase of digital transformation requires disrupting existing business and revenue models through open banking, personalization, ecosystem collaboration, and new digital products and services.
3) Dematerialization of banking through open APIs and platforms will allow banks to offer a range of financial products and services from external providers through bank platforms, moving them away from being vertically integrated providers of their own products and services.
WSO2 Open Banking: Digital Transformation Through PSD2
If you are a financial institution in Europe, you would be in one of three places when it comes to PSD2: ready to take PSD2 by the horns, making some progress with compliance but still trying to understand the big picture, or unsure of where to start.
The good news is that it doesn’t matter where you’re at. WSO2 Open Banking offers a solution that addresses all compliance requirements. It doesn’t stop there. It can open up your business to broader revenue generation opportunities through PSD2 in the context of digital transformation.
Join Seshika Fernando, head of financial solutions at WSO2 as she explores
The role of PSD2 in redefining banking as we know it.
The core capabilities of WSO2 Open Banking including the WSO2 API Management platform that enables opening APIs in a secure and controlled manner.
How WSO2 Open Banking can support your technology infrastructure for capabilities beyond banking.
A demonstration of the solution - https://wso2.com/solutions/financial/open-banking/
Insurance Innovation Award-AXA Insurance Pte
The document discusses AXA Insurance's Insurance-as-a-Service digital platform. The platform aims to deliver personalized insurance protection and services seamlessly integrated into partners' applications and customer journeys. It uses microservices and APIs to enable flexible integration of insurance products and services into various distribution channels like agents, B2C, and B2B partnerships. Examples provided show how the platform has integrated insurance into applications for travel, car sales, and property rental through its API capabilities.
The Digital Innovation Award - Click-Ins
Visual Intelligence A provides a self-training AI solution that automates and digitizes insurance data through photos taken on cellphones. Their API/SaaS product is trained on synthetic data they create in-house to eliminate the need for specialized hardware or large data sets. It provides fast, accurate, and scalable damage assessment to help insurers prepare for unpredictability through investment in digital tools.
The Digital Innovation Award - InvestSure
This document describes an investment fraud insurance product that protects investors against losses in stock price caused by allegations of management fraud or deception. The product pays claims if the stock price drops 10% within two days of such allegations being reported, and covers losses of up to 70% of the stock price. It is a parametric insurance product that is digitally integrated into investment platforms for a low annual premium, with automated claims settlement. The goal is to provide protection for innocent shareholders against losses from management misconduct.
The Digital Innovation Award - Policy Pal
PolicyPal uses AI technology to allow users to consolidate their insurance policies from multiple insurers onto a single platform for easy viewing. Their platform offers financial calculators and personalized recommendations to help users achieve their financial goals. PolicyPal has also developed an AI video creation tool that can automatically generate professional-looking videos in over 40 languages, helping insurance companies educate customers and market products more efficiently. Through their AI-matching algorithm, PolicyPal is able to provide insurers with qualified leads that have conversion rates as high as 42% to completed sales.
TDI Startup Insurtech Award - C quence-advantage
C-Quence is an insurtech company that has developed the C-Q Elements technology platform to allow brokers to quickly and easily deliver commercial insurance solutions at lower costs than traditional methods. The platform uses modern technology, data analytics, and machine learning to streamline the insurance process, provide insights, and offer customized products and pricing. C-Q Elements aims to revolutionize the industry through innovative solutions while also evolving to meet changing needs.
Lubomir Olach, 6th Digital Banking Forum
Ομιλία – Παρουσίαση: Lubomir Olach, COO, Director of International Development and Member Relations, EFMA
Τίτλος παρουσίασης: «Exploring Innovation Trends in Retail Banking 2019»
MATRIXX Software: Real-time Digital Experience for Enteprise
A Digital experience for Enterprise customers based on real-time visibility and control. Presentation from ETIS Gathering, Oct 2015 in Copenhagen.
Trust kart
Financial Services industry is currently witnessing a huge transformation driven by innovative technologies such as Block Chain, AI, Cloud Computing, IOT and Mobile Computing. It feels good to understand, analyse and effectively leverage these existing emerging solutions mapped with Finance and Banking Domain.
Presenting my pitch deck on "TrustKart" that formulates an idea on Supply Chain Finance backed with the technologies like Blockchain, Digital Identify and AI.
TDI Startup InsurTech Award - DIG slides
DIG enables insurers and banks to provide digital insurance products and services through their APIs, front-end applications, and middleware. Their solutions allow clients to quickly launch new products, provide customers with self-service portals, and integrate existing systems. DIG has experience building solutions for quoting, buying, customer portals, and an agent portal to help clients acquire new customers and better serve existing ones.
The Digital Insurer Award - HDFC Life Insurance Company Ltd.
This document discusses HDFC Life's use of vision AI technologies. It outlines several problems in the insurance customer journey like complex products and lengthy documentation. HDFC Life implemented several vision AI solutions like FaceAgeing, FaceSense, PicReader, Bodmeter and SelfieQuote to streamline processes like KYC, underwriting and claims. These solutions provided benefits like faster servicing, improved customer experience and resource savings for HDFC Life. Key results were 3000+ leads generated and 175+ new customers from SelfieQuote, with 92%+ facial matching accuracy from FaceSense reducing verification time. Overall the vision AI solutions helped improve customer engagement and provided revenue benefits for HDFC Life.
Santam invests in Dynamics CRM to manage their Client Care Centre
Santam, a South African insurance company, invested in Microsoft Dynamics CRM to manage complaints across all business units and provide reporting required by new regulations. Dynamics CRM provided a single view of complaints, automated routing based on business rules, and real-time dashboard insights. Santam selected Mint as their implementation partner for the first CRM project due to Mint's expertise in Dynamics CRM and ability to deliver based on Santam's criteria.
Σωκράτης Πλούσας, 6th Digital Banking Forum
Ομιλία – Παρουσίαση: Σωκράτης Πλούσας, Founder & CEO, Fund4all
Τίτλος παρουσίασης: «Η ανάλυση δεδομένων ως βασικός παράγοντας στην επενδυτική διαδικασία»
Enrique Marron, 6th Digital Banking Forum
Ομιλία – Παρουσίαση: Enrique Marron, Western Europe Finance Industry CTO, Huawei Enterprise Business Group
Τίτλος παρουσίασης: «Banking 4.0: Innovation From The Core»
Leading insurance institution enables authentication
Major insurance institution enables authentication delegation between on premise and Cloud systems. The insurance company wanted single sign-on for members, scalable messaging, and federation between on-premise and cloud users. Mint developed a custom service bus to provide reliable messaging across the company's infrastructure and into public/private cloud. The solution uses JSON web tokens for secure internal/external communication and token-based authentication across multiple domains without reauthenticating.
Improved Underwriting Capabilities for Life Insurance Provider
HCL helped a life insurance provider reengineer its business processes to improve underwriting capabilities. HCL designed a complete solution architecture using an insurance platform as the core system. It integrated an advanced underwriting engine with over 20 systems and external data providers. This included reinsurers. An enterprise architecture framework was implemented to meet changing requirements. Straight-through processing was applied to new business, auto underwriting, and claims areas by integrating business rules engines, workflow, imaging, and reinsurance subsystems. This transformed processes to be more customer-centric and improved underwriting efficiencies.
The Digital Innovation Award - UnderwriteMe
The document describes an underwriting engine software that helps insurers streamline their life insurance application processes. Some key points:
- The underwriting engine provides ready-to-use underwriting rules, allows quick editing of rules, and enables testing and deployment without IT involvement.
- It has been implemented by insurers in Asia, Australia, UK and Ireland, writing over 40% of Australian protection business.
- Case studies show how the software helped insurers like FWD and Prudential enhance customer experience by offering instant underwriting decisions.
- The software adapted during COVID-19 by adding new questions and allowing offline use so advisers could continue serving customers.
Digital Transformation
The document discusses digital transformation at an insurance company. It identifies steps for digital transformation including defining customer personas, identifying where processes can be improved, and integrating human and digital systems. The document also describes how insurance benefit requests can be assigned to internal or external experts based on their workload, expertise, and the type of request. It notes that digital transformation can greatly increase communication in the organization and that all frameworks from Panorama 360 can be imported into modeling tools.
Major South African bank expands investment in Microsoft Dynamics CRM 2013
Major South African bank expands investment in Microsoft Dynamics CRM 2013 for Case Management Solution in their Trust Services Department through Mint
What's hot (20)
DI FinTech Conference - Mastering Open banking in the emerging experience eco...
DI FinTech Conference - Mastering Open banking in the emerging experience eco...
WSO2 Open Banking: Digital Transformation Through PSD2
WSO2 Open Banking: Digital Transformation Through PSD2
MATRIXX Software: Real-time Digital Experience for Enteprise
MATRIXX Software: Real-time Digital Experience for Enteprise
The Digital Insurer Award - HDFC Life Insurance Company Ltd.
The Digital Insurer Award - HDFC Life Insurance Company Ltd.
Santam invests in Dynamics CRM to manage their Client Care Centre
Santam invests in Dynamics CRM to manage their Client Care Centre
Leading insurance institution enables authentication
Leading insurance institution enables authentication
Improved Underwriting Capabilities for Life Insurance Provider
Improved Underwriting Capabilities for Life Insurance Provider
Major South African bank expands investment in Microsoft Dynamics CRM 2013
Major South African bank expands investment in Microsoft Dynamics CRM 2013
Viewers also liked
Service Delivery Broker - Digital Services Management
This document provides an overview of the Service Delivery Broker (SDB) platform developed by PT/SAPO. SDB is a multi-tenant cloud platform that enables the management of APIs and simplifies the development of apps across multiple channels. It provides features such as authentication, authorization, routing, transformations and more to reduce the complexity of integrating apps and services. SDB currently processes over 40 million requests per day and manages over 7,000 API endpoints.
Digital Strategy - Insurance Broker Expo Coventry
Slidedeck from my presentation to the Insurance sector on the 14th November on the 4 pillars for Digital strategy and what they need to do win online. Includes info on Google Hummingbird, SEO, Socials Media, Content Marketing, CRO, Experience
TIM Interim management report at September 30, 2016
The Telecom Italia Group reported consolidated revenues of 13.9 billion euros for the first nine months of 2016, down 6.3% from the same period in 2015. EBITDA increased 4.6% to 5.9 billion euros due to cost savings, with the EBITDA margin up 4.4 percentage points to 42.2%. Profit attributable to owners of the parent more than quadrupled to 1.5 billion euros compared to 0.4 billion euros in the first nine months of 2015. Adjusted net financial debt declined slightly to 26.7 billion euros at the end of September 2016.
The New #CREcosystem
The commercial real estate (CRE) industry has reached an inflection point - traditional business practices are succumbing to the market pressures of new technologies. Despite negative rhetoric around lagging adoption rates in CRE, we see professionals discovering clever ways to leverage data transparency and real-time collaboration. Still, as business processes respond to the influx of new solutions, the basic building blocks of the industry remain intact: research, due diligence, and relationships will always be the foundation of CRE.
At RealMassive, our strategy is predicated on innovating and collaborating with the industry, not disrupting it. We rely on the collective ingenuity of the market to inform our product roadmap, which is why we're excited for this particular report. We chatted with emerging and influential voices in the industry to collect their perspectives on the trends in data and technology that are enabling a new normal in CRE.
This ongoing conversation will take many different forms, beginning with this report which features industry professionals. Over time we expect to explore these topics by vertical, geography, and function so insights and evolution can be shared with a broader audience. We invite you to join us in this discussion which we hope will pervade business meetings, digital and social media, and industry events. Let us know your thoughts using the hashtag #CREcosystem.
Learn more via https://www.realmassive.com/about/influencer-report-realmassive-2016.
Thinking By Doing: A "Heads and Hands" Approach to Design
A "heads and hands" approach to making better design decisions. Describes how rough models are used by an architect for inquiry-based conversations with clients and colleagues.
The Digital Telecom. Cloud Services
Cloud is one of that kind of digital services that is already here and materialized. Cloud services landscape is becoming more and more dense but still there is a chance for telecom players to take part in that field. Unfortunately, Communication Service Providers are late to come in and therefore it is not sufficient to put computing capacities and just sell them anymore. The economy of scale reached by current industry leaders can barely be beaten even by the largest CSPs. Therefore, some other smarter options should be found to compete with likes of Amazon, Microsoft and Google. This ppt paper is just an effort to think of CSPs role in cloud services domain and any ideas and suggestions for further discussion is very welcome.
Thank you!
Future of real estate broking
The document provides an overview of the history and future of the real estate broking industry. It discusses how the industry has evolved from individuals dealing directly with property transactions to relying on real estate agents. The future is outlined as one where all real estate transactions will be done through agents as the market grows exponentially. New regulations and widespread use of technology will change the industry. The most profitable real estate broking businesses will be those with well-trained agents, latest technology, large international networks, and lower fixed costs operating based on a proven global concept.
Telecom Cloud Services Predictions
This document outlines 5 reasons why telco cloud offerings may fail:
1. Not partnering with the right companies and trying to control the entire value chain alone.
2. Not involving customers in product development to understand their needs.
3. Partnering with vendors that do not help develop core competencies or provide the right services.
4. Providing "one size fits all" cloud bundles that do not meet the needs of different customer segments.
5. Using sales channels that are not effective for cloud services, such as those better suited to traditional telecom offerings.
When Customer Journey Mapping meets real life (UX Camp CPH 2014)
Customer Journey Mapping is a structured way to map customer experiences through touchpoints over time. It provides insights into challenges and opportunities. While useful for introducing new perspectives, Customer Journey Mapping requires significant effort for research, analysis and validation. Presenting complex mappings to clients can be challenging if not simplified appropriately or connected clearly to business goals. Ensuring findings accurately reflect customers' true experiences while covering the full journey also presents difficulties.
User-Centred Design and Personas
Thea and Gareth delivered an introduction to user-centred design and an overview of how to create and use personas to Christchurch in March 2013.
7 Ways Insurance Brokers Should Approach InsurTech
“InsurTech” is a term used quite often these days – a spin-off of the even more popular word “FinTech.” It refers to technologies and platforms. These platforms can help optimize any of the principles for success or requirements of insurance.
InsurTech encompasses companies that provide insurance, but engage technology in a user-centric way.
Here are 7 ways of making InsurTech the heart of your business:
VisionMobile - Business models of mobile ecosystems - Digital Winners
VisionMobile hosted a workshop on mobile ecosystems in November 2013. The document discusses the shift from mobile telephony to mobile computing and the fundamental changes this brought about. Ecosystems have become the gatekeepers for capturing value in mobile, challenging traditional telecom business models. Successful ecosystems like Apple, Google, Amazon and others redefine markets, boost demand for complements, and bundle value around their core products. Telecom companies face disruption from this asymmetric competition as value migrates to adjacent industries. Handsets are also transitioning from a hardware to a distribution role for digital services and e-commerce.
Clockwork Content Strategy Meetup Presentation
Experience Strategy group at Clockwork delivered a content strategy presentation to the Content Strategy Meetup group in Minneapolis. The presentation includes a brief overview of Clockwork, and deep, in-depth view of how the strategists at Clockwork think about and do content strategy. This presentation was introduced by Laura Horan and presented by Amber James.
The Digital Insurance Agency: Developing a Digital Transformation Plan (U.S. ...
Rapid digital transformation is reshaping the insurance industry as customers now expect on-demand, self-service access from any device. To adapt, insurance agencies need to become digital agencies built on five pillars: a foundational agency management system, data analytics, insurer connectivity, mobility, and cloud technology. These digital capabilities enable agencies to operate more efficiently, make better business decisions, improve customer service, and accelerate growth and profitability in the new digital insurance landscape. Agencies must develop a digital transformation plan to implement these five pillars or risk falling behind competitors.
Insurance 2020 - Innovating beyond old models
The document discusses key megatrends shaping the insurance industry in 2020 according to experts at the IBM Institute for Business Value.
1. Active and informed consumers across demographic groups will reward non-traditional operators.
2. Technology will virtualize the insurance value chain and lower barriers to entry.
3. Insurance products will have more granular building blocks, providing more even revenue streams.
4. Regulatory coordination and affirmed industry standards will broaden to international scales.
Balance clasificado
Este documento presenta un balance clasificado de una empresa. Explica que un balance clasificado divide los activos y pasivos de una empresa en corrientes vs. no corrientes, y muestra su activo, pasivo y patrimonio. Luego proporciona un ejemplo del balance clasificado de una empresa de software llamada Safil Ltda., con sus activos corrientes y no corrientes, pasivos corrientes y no corrientes, e información sobre su patrimonio.
JLL’s perspective on top 10 global corporate real estate (CRE) trends for 2016
What are the top 10 corporate real estate trends that will influence your 2016 strategy? >
http://goo.gl/E2snv4
Building A Customer-Centered Content Strategy
The document discusses building a customer-centered content strategy and marketing approach. It begins by noting that customer experience will overtake price and product as the key brand differentiator by 2020. It then discusses how most companies are drowning in customer data without effectively using it. The rest of the document outlines the key steps to building a customer-centered approach: defining customer personas; mapping the customer journey from awareness to advocacy; identifying touchpoints across that journey for content marketing; and using account-based marketing strategies. The overall message is that marketing needs to shift from being product-centric to being customer-centric by deeply understanding the customer and engaging them across their entire journey.
Broker
This presentation is created for education purpose only. This presentation gives information about various aspects of stock broking services in India. Following are the various points covered regarding stock broking services:-
Types of broker, Nature of Work,Regulation for brokers , Eligibility Criteria for Membership, Admission Procedure for New Membership, Role & function of brokers, responsibility of broker, Worker ethics for broker ,Process of order execution ,Ways through broker earn money, Major brokerage firms in India.
Viewers also liked (19)
Service Delivery Broker - Digital Services Management
Service Delivery Broker - Digital Services Management
TIM Interim management report at September 30, 2016
TIM Interim management report at September 30, 2016
Thinking By Doing: A "Heads and Hands" Approach to Design
Thinking By Doing: A "Heads and Hands" Approach to Design
When Customer Journey Mapping meets real life (UX Camp CPH 2014)
When Customer Journey Mapping meets real life (UX Camp CPH 2014)
7 Ways Insurance Brokers Should Approach InsurTech
7 Ways Insurance Brokers Should Approach InsurTech
VisionMobile - Business models of mobile ecosystems - Digital Winners
VisionMobile - Business models of mobile ecosystems - Digital Winners
The Digital Insurance Agency: Developing a Digital Transformation Plan (U.S. ...
The Digital Insurance Agency: Developing a Digital Transformation Plan (U.S. ...
JLL’s perspective on top 10 global corporate real estate (CRE) trends for 2016
JLL’s perspective on top 10 global corporate real estate (CRE) trends for 2016
Similar to Becoming a Digital Broker
How can Digital Engagement transform Customer Service in Insurance Industry?
How can Digital Engagement transform Customer Service in Insurance Industry?InfoAxon Technologies Limited
A brief overview of how digital engagement can help insurance players in delivering better customer service. Prime's Digital Transformation Journey Value Proposition
To maintain relevance in the digital age, Accounting Firms must undergo a digital transformation – an evolution the firm must go through to add digital dimensions to not only client experiences but for the firm itself.
E-commerce and Internet Marketing
Few basic explanations on E-commerce and Internet Marketing. In the world of technology, the Internet plays an important role. The slides take you to very basic insights of the processes involved.
Webinar : SDI from TDI - The Dawn of a New Era - Sales Digital Insurer Progra...
Webinar : SDI from TDI - The Dawn of a New Era - Sales Digital Insurer Programme Launch by TDI Academy
Superfast Business - What are businesses looking for from suppliers?
Superfast Business Supplier Network Launch - Peninsula Enterprise launched the Superfast Business service in Devon and Somerset May 2013. As part of this service we are building a database of IT suppliers in the South West region. This presentation is for suppliers who attended either of the network launch events in April. The presentation was given by Cosmic’s Business and Operations Director, Kate Doodson and gives an insight into the future of IT and use of digital technology inside businesses and what they are looking for from their IT suppliers.
ET_Real_Estate and_Digital_Marketing_2014
The document discusses how real estate marketing can leverage digital technologies. It notes that 90% of home buyers now do online research and consumers expect quick responses to online inquiries. While digital spending is increasing, many real estate campaigns are ineffective due to fragmented platforms and lack of accountability. The document outlines how real estate marketers can improve the customer experience at each stage of the home buying process through responsive websites, video, chatbots, and quick response times. It also discusses emerging trends like smart homes and how real estate will increasingly rely on data-driven personalized experiences and integration of physical and digital spaces.
Workshop on create slides 17.07.14.pptx (2)
This document provides an overview of a workshop on connecting rural enterprises through digital transformation. The workshop will cover topics like internet connectivity, the connected digital consumer, and developing an online marketing plan. Conor Boyce will facilitate the workshop and discuss his experience in digital marketing, entrepreneurship, and consulting. Key aspects of developing a digital strategy are also outlined, including situational analysis, objectives, tactics, and metrics. The importance of understanding customers, competitors, and leveraging tools like content, social media, and analytics are emphasized.
FinTech Belgium – InsurtTech Belgium Hybrid MeetUp – David de cock – FVF – 02...
Digitalization can connect insurers, brokers and customers by allowing them to focus on their strengths and enabling new tools and processes. It allows focusing on personal service while digital tools provide faster comparisons, automated administration, and chatbots for initial customer contact. Digitalization is a means to an end and is about selecting the right digital tools for situations. Standards facilitate digitalization by promoting interoperability between systems.
Life Insurance Consumer Evolution
The document discusses the need for insurance companies to evolve their digital strategies in response to changes in consumers and distribution. It notes that consumers are increasingly doing their own online research rather than relying on agents, and that 74% would purchase life insurance online if available. It also discusses establishing a digital strategy that focuses on audiences, content, user experience, and technology to improve the customer and agent experience through online services and mobile apps. The final section outlines a process for developing a digital strategy, including assessing the current state, defining a future state, and creating a multi-phased roadmap.
'A Journey to the Centre of Customer-centricity' - Jeff Evans
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
Code me credentials february 2011
This document contains a presentation from the digital marketing agency Code.me. The presentation provides an overview of Code.me's services, capabilities, and case studies. Code.me has offices worldwide and offers services including web design, social media, mobile app development, and digital strategy. One case study describes how Code.me helped real estate company Show.me create an online platform to facilitate real estate transactions globally.
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...marketingfinder.co.uk
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem. More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This webinar explores why it isn’t necessary to reinvent the wheel when it comes to digital. By simply taking a step back and incorporating key elements into your marketing, you can easily gain valuable insight into your customers, transforming your business into a digital powerhouse.Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...
Organisations now recognise the importance of digital in their communications strategy, seeing it not as just another tool in the marketing mix, but a fundamental channel from which all their communications should stem from.
More and more companies are therefore seeking to revolutionise their digital marketing strategy, investing heavily in new systems and whole teams to help their marketing efforts move forward into the future.
This presentation seeks to educate the audience that digital is an inherent extension of the traditional communications we have been using for many years and it is not necessary to reinvent the wheel when it comes to your digital strategy. You simply have to take a step back, identify you’re your customers need and understand that you can use technology to solve your customer’s problems.
PPT01 - Dig Bus Ecomm Mgmt.pptx
The document discusses the key concepts of digital business and e-commerce. It defines digital business as how technology can benefit all internal business processes and interactions with third parties, including both buy-side and sell-side e-commerce. Sell-side e-commerce involves electronic transactions between an organization and its customers, while buy-side involves transactions between an organization and suppliers. Digital marketing involves investment across six key digital media channels to influence consumers. The document also examines how the strategic assumptions around customers, competition, data, innovation and value have shifted from the analog to digital age.
reach_beyond_program
The document discusses new business models that mobile operators can adopt to monetize changing communication behaviors and the growth of data usage:
1) Operators must evolve their traditional business models of charging per call/text as people spend more time on data activities like social media on smartphones.
2) New models like providing richer service bundles that improve the customer experience, exploring two-sided models where other parties help pay for communication, and leveraging all capabilities to address new segments can help operators monetize changes.
3) The document invites operators to workshops to collaboratively explore these new business models through open-ended discussion and sharing of insights from other markets.
The digital stay
The document discusses how the hotel industry is changing in the digital age. It notes that people now rely more on online booking sites, reviews, and social media to plan travel. Hotels need to develop digital strategies to recognize these trends and cater to "digital natives" by focusing on personalized experiences, social media marketing, big data analytics, and digital loyalty programs. The presentation recommends hotels enhance the customer experience across online and offline channels to build their brands and drive repeat business in this new digital landscape.
Ecommerce 2
The document discusses the key infrastructure decisions for e-commerce businesses, including marketing, facilities, customer service, information technology, and fulfillment. Specifically, it notes that marketing is very important to succeed, facilities can start small and grow over time, customer service can be handled in-house or outsourced, choosing an e-commerce platform is a major decision, and fulfillment options include drop shipping or outsourcing. The document provides advice on flexibly designing office space and weighing the pros and cons of in-house versus outsourced solutions.
Conceptual grey profile & Case Studies
This is a short profile showcasing our approach to Content & Digital Marketing in Kenya. These slides also include case studies from previous employment and currently. We love digital, we live for epic native content.
Digital Customer Experience Strategies Summit | New York | September 24th & 2...
Protect your reputation, profits and ensure customer loyalty. Design digital customer experiences that engage your customers anytime, anywhere.
Creating a unified and personalized customer experience across channels is pivotal to any modern business strategy. Given the proliferation of digital channels, companies need to strategize how best to use digital channels that reconcile business and brand objectives with customer needs.
Develop an action plan to make customer-centricity in this digital age a core element of your company’s daily operations. Collect best practices to track your customers’ experiences and optimize the performance of your digital projects. Source the right tools and develop key processes to prioritize your digital investments and identify areas for improvement that will maximize your ROI.
Benchmark your company against internationally recognized digital customer experience programs and interact with cross-industry leaders in interactive Q&A sessions. Digital has the power to innovate and it is here to stay; you do not want to be behind the curve.
Your next step — this conference!
Implement 10 key digital customer experience best practices / solutions / strategies:
1. Incorporate customer – centricity to align your operational processes
2. Improve your digital CX performance with actionable data analytics
3. Manage social conversations effectively
4. Create digital experiences to secure customers over your fastest growing channels
5. Increase engagement and deliver value through mobile
6. Leverage digital innovations to drive customer experience
7. Align business objectives with customer needs
8. Deliver consistent omni-channel experiences
9. Benchmark your success to uncover new opportunities
10. Capitalize on digital channels to increase conversion
Going digital services
This document provides information about Sandeep Raut, an expert in digital transformation with over 31 years of experience in IT strategy and consulting. It lists his accomplishments and recognition as a top digital transformation influencer. The document then discusses why digital transformation is important for companies due to factors like decreasing average lifespan of companies and disruption from new digital technologies. It asks common questions that business leaders have about implementing digital transformation and provides an overview of key digital technologies.
Similar to Becoming a Digital Broker (20)
How can Digital Engagement transform Customer Service in Insurance Industry?
How can Digital Engagement transform Customer Service in Insurance Industry?
Prime's Digital Transformation Journey Value Proposition
Prime's Digital Transformation Journey Value Proposition
Webinar : SDI from TDI - The Dawn of a New Era - Sales Digital Insurer Progra...
Webinar : SDI from TDI - The Dawn of a New Era - Sales Digital Insurer Progra...
Superfast Business - What are businesses looking for from suppliers?
Superfast Business - What are businesses looking for from suppliers?
FinTech Belgium – InsurtTech Belgium Hybrid MeetUp – David de cock – FVF – 02...
FinTech Belgium – InsurtTech Belgium Hybrid MeetUp – David de cock – FVF – 02...
'A Journey to the Centre of Customer-centricity' - Jeff Evans
'A Journey to the Centre of Customer-centricity' - Jeff Evans
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...
Evolution not Revolution - Simplify Your Digital Strategy for Closer Relation...
Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...
Evolution not Revolution - Simplify Your Digital Strategy For Closer Relation...
Digital Customer Experience Strategies Summit | New York | September 24th & 2...
Digital Customer Experience Strategies Summit | New York | September 24th & 2...
Recently uploaded
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Recently uploaded (20)
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Becoming a Digital Broker
- 2. What we’ll cover • Definition of a digital broker • What people want from a digital broker • How to become a digital broker • What changes should you anticipate • Digital transformation and ROI
- 3. What is a Digital Broker? A person who generates leads online from using customer data, creating content, sharing expertise on social media and refining this process to create the best possible customer experience. “ “
- 4. What we’ll cover Where are we are now? Industry shifts are accelerating to digital 1. Insurance and paper forms – days/weeks for a quote 2. Insurance and telephony – quote in minutes 3. Insurance and digital – many quotes in minutes, anytime, anywhere
- 5. Where do we want to be? Digital Transformation What do policy holders want? What do they think of you? How to you retain business? How do you acquire new business?
- 6. How do we get there? 1. Basic interactions - phone 2. Multi-channel - email/portals 3. Omni-channel - social media/content 4. Digital - connected devices/IoT What do people want from a Digital Broker? Information on-demand Highest levels of customer service Ability to understand customer touch points
- 17. How to take advantage of Digital? Understanding your audience Listen carefully!
- 19. Brand Values
- 20. Personas
- 22. Social Listening
- 24. What changes you should anticipate? More customers are online Search volumes are increasing Google are of the case
- 33. More customers are online Search volumes are increasing Google are of the case Actions to improve CX Understand the customer journey Map out the decision making process Look at the performance of web pages
- 34. Actions to improve CX Understand the customer journey Map out the decision making process Look at the performance of web pages
- 36. Wireframes
- 43. Digital Transformation & ROI Understand your audience Plan and understand conversions goals Creating content Putting this into practice Proof that it works!
- 47. The story so far… Setting a timeline
- 52. Metrics, Measure & ROI Social Referrals Social Conversions Referral Traffic Attributed Conversions
- 55. The Master Plan Digital transformation Connecting it all together
- 57. Case Studies Kingsbridge Insurance UK Insurance Marmalade
- 58. Next Steps mark@ph- creative.com Social Audit Persona Workshop Social Media Strategy Paid Advertising Campaign