This document discusses the growing importance of mobile audiences and mobile-friendly design. It notes that over 60 million US cell phone subscribers actively use websites via search, and 50% of consumers want an internet-ready phone for their next upgrade. However, the current web is not well optimized for mobile use. The document then outlines various options for developing a mobile presence, including generating a separate WAP site, leaving the existing site unchanged, or developing a responsive design. It recommends the latter approach of creating a mobile design process to publish optimized sites for different device types.

2. Opportunity: Your Mobile Audience Is Growing 60+ Million US cell phone subscribers actively visit web sites via search. 50% of consumers (equates to ~120 million) say they want an Internet-ready phone on the next upgrade.

3. Desktop-style interface Layout and navigation not usable Flash doesn’t render The problem: the web is not mobile-ready

4. Social Media: A Mobile Activity Your marketing team builds relationships with your audience on social media sites – but points friends and followers to your PC web site…

5. The majority of email recipients may read email on their mobile phone. If readers click through it’s another desktop design... Mobile Friendly Email Landing Pages

6. Businesses Are Looking For Solutions What Are The Options? Generate a WAP site Publish once for all phones – use only text and small images (if any) Don’t change anything Full HTML Mobile Browsers will render the existing site Design for the mobile user across device platforms Develop an advanced web design process to publish multiple sites intended for various phone types

7. WAP By contrast to the desktop web site, WAP is not acceptable.

8. Full HTML Mobile Browser Can’t read or navigate Full sized images bog down pages Broken Flash Advertisers receiving poor value

9. We are seeing an increasing number of publishers create unique mobile experiences … and they are seeing much higher engagement rates … than on their HTML sites. “… we're finding that the experience we're able to provide in the browser is similar to the experience in an app."

10. Best in Class Distribution Auto-Optimized For All Phones ‘ Design for Mobile’ A design, production and hosting solution for automated, customizable and optimized mobile web apps Easiest mobile design tools on the market Auto detection for old and new phones Optimal image and navigation generation Advanced designer capabilities iPhone application publisher

12. Easy as editing a document Simple administrative content editor for business users Advanced design capability for professional creatives

13. “ Everywhere Pages” Options

14. Digital Hub for Mobile Audiences: Product Promotion Lead Capture Social Media CRM Traffic sources Mobile redirect Mobile search Social media SMS links Email links Consumer sites

20. iPhone Apps Leveraging the Apple app store distribution channel and unique device capabilities

21. Text Message Marketing Tools Instant access to our carrier certified short code (77950) Mobile Tags for setting up text responses to your marketing programs. Easy, cost-effective customer contact through SMS text message Capture leads and provide information, specials and coupons. Mobile Marketing Association (MMA) compliant opt-in messaging system.

23. Text Harley to 99771 to find out how you can get your new bike today! Text Harley to 99771 to find out how you can get your new bike today! SMS Links

25. Analytics Track campaign stats, mobile web activity, users

26. Design for Mobile Marketing – Features Mobile Page Design Tools RSS, Blog & Twitter Feed Mobile Pages Mobile Location Pages w/Smart Map Click to Call Modifiable CSS Layouts & HTML Domain Masking (your domain) & PC Redirect Text Message Response System with our own leased shortcode Text Opt-in & Lead Registration with Customizable Form Fields Label Contacts, Filter Contacts, Import & Export Contacts Send Messages to Contacts via Text, Twitter and Facebook API Key – Programmatic access to text and contact system Add-on: iPhone Application Publisher Add-on: Enterprise Module For Agencies, Design Shops, Enterprises & Franchises