1) Airport areas are key economic drivers and locations for business due to their accessibility and ability to facilitate efficiency and productivity in an increasingly mobile global economy. 2) Competition for attracting businesses to airport areas is high, so effective territorial marketing strategies are needed, including forming alliances between airports and local partners and creating distinct brands. 3) Case studies show that successful marketing of airport areas involves developing a clear methodology, using techniques like branded materials and trade shows, and providing dedicated business support services for investors.