Claire Guillou has over 15 years of experience in marketing and communication roles. She has worked at several companies developing marketing strategies, managing social media, conducting market analysis, and redesigning websites. Her achievements include increasing turnover by over 200% and securing testimonials from major international companies. She is fluent in English with advanced skills in Microsoft Office, CRMs, CMS, and design tools.

1. EVOCIME – CTI ADVANCED (93) – training and digital learning (Groupe SVP) –
Turnover 2016 : 9,6 M€ - 88 employees
Marketing manager
• Launching of 2 new brands
• Development and deployment of the graphic rules and marketing tools
• Design of new website (management of provider)
• Community Management (blog, Linkedin, Twitter and Facebook)
CLAIRE GUILLOU (Issy les Moulineaux)
06.60.73.13.81 / claire.guillou@gmail.com
MARKETING & COMMUNICATION MANAGER
Strategic marketing/ Product development/ Social Network/ Inbound Marketing / Lead Generation
2016 - 2017 (31/03)
2015 - 2016
2009 - 2013
2003 - 2009
ACADOMIA (75) – Tutoring services- Turnover 2013 : 120 M€ - 300 employees
Marketing manager
• Market analysis and competitors surveys
• Definition of the strategy and positioning
• Organization of the marketing plan (
• Revision of process to strengthen sales performance
• Activity analysis and reporting to the CEO (direct management)
Achievements
• Turnover: +227% (2012 – 2013) (video-conferencing services)
• Development of courses and student education assistance with webcam
AURALOG (78) – Language training software - Turnover 2008 : 22 M€ / 75% overseas markets- 250 employees
Corporate marketing manager (France, Europe, and China)
• Development of product strategy and marketing mix
• KPI analysis to control the ROI
• Client surveys and needs analysis and benchmark
• Marketing and advertising campaigns (leads, events, e-mailings)
• Public relations and press release steering
• Event management salons, workshop, club utilisateurs…)
• Development of sales tools
• Management of 2 product managers
Achievements
• Turnover : 15% average increase between 2005 and 2008
• White paper with the testimonials of international companies
• Training and assistance to the Chinese subsidiary located in Beijing
AMI SOFTWARE (78) / BERTIN IT – Market intelligence software (SaaS) - Turnover 2015: 3.3 M€ - 40 employees
Marketing manager
• Events Management - (Club, Workshops, Webinars...)
• Inbound and outbound marketing
• Content marketing
• Development of sales tools and clients business cases
• Redesign of the website (FR, EN et DE)
• Deployment of an account based marketing strategy (Azalead)
• Community Management (blog, Linkedin and Twitter)
Achievements
• White paper with the testimonials of Air France KLM, Daher and Safran
• CRM (Salesforce) optimization

2. PL7 CONSEIL / ALTI (75) – SSII – Turnover 2002 : 7 M€ - 10 employees
Consultant
• Assistance in defining the sales and marketing strategy for EDF, a group comprising main
insurances companies (data platform), a tourist website
• Market surveys and business plan
Achievements
• Market survey on various search engines
• Development of project management training materials
HACHETTE MULTIMEDIA (75) – Education software – Turnover 1999 : 12 M€ - 35 employees
Product manager
• Development of product sheets and leaflets
• Events management
• Management and follow-up of direct marketing operations
Achievements
• Definition and launch of an ‘Atout Clic’ offer for primary schools: 5000 school equipped
• Survey on the educational potential of mobile internet, in partnership with Bouygues Telecom
2000 - 2002
1998 - 2000
Other experiences
2014 : Marketing missions
• Design and promotion of a
wbsite dedicated to the sale
meat
• Client path analysis on
website dedicated to custom
travels
2013 -2014 : world travel tour during 11
months : China, Laos, Cambodgia,
Vietnam, Australia, New Zelande, Bolivia
Argentina…
Language & IT
• English : fluent
• Pack Office (Word, Excel, Power Point) : advanced
• CRM : INES & Salesforce
• CMS : WordPress
• Design tool : Canva
Educational
• 1998 : Master 2 Marketing, IGR / IAE of Rennes
• 1997 : Master de gestion, IAE of Lille
• 1995 : BTS Action Commerciale, Lyon