Over 100 of the city’s senior business community gathered at the 2015 Marketing Birmingham AGM, to review the past 12 months and look ahead to even greater progress in 2016
This Partner event included the first panel discussion of 2016. In addition to an operational update, we took a closer look at the city region’s recent economic performance, reviewing some recent successes and also importantly assessing the challenges and opportunities that lay ahead.
Managing Growth in Classifieds - Presentation by Rolv Erik Ryssdal, CEO of Schibsted at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Online Fashion - Company Presentation by Julia Boesch, Founder & MD of OUTFITTERY at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Travel and Tourism - Company Presentation by Johannes Reck, Founder & CEO of GetYourGuide at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
This Partner event included the first panel discussion of 2016. In addition to an operational update, we took a closer look at the city region’s recent economic performance, reviewing some recent successes and also importantly assessing the challenges and opportunities that lay ahead.
Managing Growth in Classifieds - Presentation by Rolv Erik Ryssdal, CEO of Schibsted at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Online Fashion - Company Presentation by Julia Boesch, Founder & MD of OUTFITTERY at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Travel and Tourism - Company Presentation by Johannes Reck, Founder & CEO of GetYourGuide at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
B2B & Software - Company Presentation by Chris Farinacci, Head of Business at Asana at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Healthcare, Science & Education - Company Presentation by Markus Witte, CEO of Babbel at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Marketing Birmingham is working with organisations across the city region ahead of an incredible across the city region ahead of an incredible September which will see new openings, international sporting events and world-class festivals all come together,
NOAH London 2017 Startups Winners - Company Presentation by Alice Weightman, Founder & CEO of The Work Crowd at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Startup Stage - Gaming, Education & Media - Presentation by Benjamin Föckersperger, Co-Founder of Esports.com at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.
Digital & TMT - Company Presentation by Efe Cakarel, Founder & CEO of MUBI at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Company Pitch by Ann-Sophie Claus & Sinja Stadelmaier, The Female Company at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Lead Generation - Presentation by Matthias Orlopp, Managing Director of Check24 Ventures at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
B2B & Software - Company Presentation by Chris Farinacci, Head of Business at Asana at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Healthcare, Science & Education - Company Presentation by Markus Witte, CEO of Babbel at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Marketing Birmingham is working with organisations across the city region ahead of an incredible across the city region ahead of an incredible September which will see new openings, international sporting events and world-class festivals all come together,
NOAH London 2017 Startups Winners - Company Presentation by Alice Weightman, Founder & CEO of The Work Crowd at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Startup Stage - Gaming, Education & Media - Presentation by Benjamin Föckersperger, Co-Founder of Esports.com at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.
Digital & TMT - Company Presentation by Efe Cakarel, Founder & CEO of MUBI at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Company Pitch by Ann-Sophie Claus & Sinja Stadelmaier, The Female Company at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Lead Generation - Presentation by Matthias Orlopp, Managing Director of Check24 Ventures at the NOAH Conference London 2017, Old Billingsgate on the 2nd of November 2017.
Take a look at this recent LinkedIn research on the automotive industry. Great deep dive into the B2B and B2C buyer's journey and how you can influence your prospects with intelligent targeting and content
CPA.com CEO, Erik Asgeirsson, will provide his annual update on the state of today’s digital firm. Specifically, Asgeirsson will share his perspective on what firms need to do in order to remain relevant in the coming year. He will also provide insight on the key innovations he sees occurring across the different practice areas from new business models, to advances in regulation, to growth strategies driving success. Aligning with this year’s conference theme, Asgeirsson will also introduce ways that firms can truly take the lead while transforming into a Digital CPA.
The recently released Knight Frank Global Cities report analyses the office rentals and its growth across 15 top global cities of the world including the likes of San Francisco, London, Mexico, London and Mumbai. Read this report to know the future of real estate in Mumbai.
Your City, Your Events. Anywhere, Anytime.
Dhaka Connect is an all-new social platform that augments the event experience by bringing the audience and the organisers together. An intuitive interface, coupled with a innovative features like the Live Feed, makes your social event experience that much richer.
This presentation focuses on the business model we prepared for Dhaka Connect and also the marketing campaign we planned for the first five years.
Councillor Ian Ward, Leader of Birmingham City Council and Laura McMillan, Manager of the Coventry UK City of Culture 2021 outline the exciting developments and how the West Midlands is capitalising on unique opportunities
At this meeting we will be discussing the topic of skills. We will hear from Michael Davis, MD of Ecorys UK who is going to provide an update on the status of skills across the UK as well as in Birmingham.
Following this, we will hold a panel debate chaired by Marc Reeves, West Midlands Editor-in-Chief at Trinity Mirror to discuss further the issue of skills in the Birmingham and West Midlands area. Our panel participants for this event will include mayoral candidates:
• Andy Street
• Beverley Nielsen
• Siôn Simon MEP
Marketing Birmingham gathered together nearly 100 of the city’s business community to review the past 12 months and consider how the organisation and the city will continue to grow and achieve success as we move into another exciting year.
This Partner event included the first panel discussion of 2016. In addition to an operational update, we took a closer look at the city region’s recent economic performance, reviewing some recent successes and also importantly assessing the challenges and opportunities that lay ahead.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
2. 2015 AGM
To receive the accounts for the financial year ended 31 March 2015 and the Directors’ and
Auditors’ report.
To re-appoint the following as Directors pursuant to Article 44 and 47 of the Company’s
Articles of Association:
Paul Kehoe
Chris Loughran
Mark Smith
To appoint the following as Directors pursuant to Article 35 and Article 47 of the
Company’s Articles of Association:
Julia King, The Baroness Brown of Cambridge,
DBE - Vice Chancellor, Aston University
To appoint the Company Auditors and authorise the Directors to fix their remuneration.
To transact any other ordinary business of an Annual General Meeting.
7. Jobs created within KPI sectors
INSIGHTS 2011-16
3%
8%
13%
17%
27%
32%
0% 5% 10% 15% 20% 25% 30% 35%
Food & Drink
Life Sciences
ITEC
Other
BPFS
Advanced Engineering
KPI
Sector
Percentage
8. Source of jobs
INSIGHTS 2011-16
6%
7%
12%
12%
14%
17%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Birmingham City Council
UKTI
Other Multiplier
Telephone Enquiry
Other
Sales
Commercial Partner
Percentage
Source
9. POSITIONING
Key drivers
CONNECTIVITY GROWTH LIVEABILITY
ZONE 4
London
Underground
£21 BILLION
Export
Value
APPEAL
Location to attract the largest
migration out of
the capital
10. FOREIGN DIRECT INVESTMENT
FDI 14/15 JOBS
0
10
20
30
40
50
60
70
80
90
FOR FDI
(PROJECTS)
14/15
Source: UKTI
The UK
#1
FOR FDI
PROJECTS
2014 + 2015
26. DOING BUSINESS
SOURCES:
Associations
Highest value as multi-day/event, overnight
Multipliers
Events agencies for corporate business
PCO’s for Association business
GEO TARGETS:
Domestic
International - focus on Near European markets
(specifically Brussels, France, Germany, Holland)
SECTOR TARGETS:
Focusing effort – industries, markets
27. Lead
generation -
Going Local
Tools:
Ambassadors
Meet Guide 2015/16
Welcome to more
Packages -
attract and
retain
Support:
Micro site
Bid support
Accommodation
Venue location
Sales
activity -
Going
Global
Events@
Meetings Show UK
IMEX Frankfurt
Meetings Showcase
Brussels mission
DOING BUSINESS
38. MEET THE TEAM
Birmingham Convention Bureau
Stephanie Mynett
Maya LadwaClare Hurter
Jagdeep Padam
Relocations Services Team
Liam Timms
Business Growth Team
Natalie KingMarcia Beckford-Seales
Richard Sutherland Sameer Ullah
43. Q1
Jan - Mar
Q2
Apr - Jun
Q3
Jul – Sep
Q4
Oct – Dec
Dec
2015
2016
Finalising
Strategy
Regional
Engagement
Implementation
Stakeholder mapping
Regional planning and narrative
building
Setting sub- priorities, themes and
timeframes
Tools – internal and external
Forward planning
Identifying projects to support brand roll out
(e.g. MIPIM)
COMPETITIVE POSITIONING
Next steps
Establishing resources
What does success look like?
Strategic forward planning
Setting priorities, themes and timeframes
46. GENERATING DEMAND
Advanced manufacturing
West
Midlands
Automotive
Alliance
Meet the
Buyer
Tier 2
Suppliers
Online
Engagements
Tier 1
buyers
Import
Commodities
£2bn
SME
Best
Practice
Club
Virtual
Team
Cross Sector
Engagement
Trade
Delegation Export
Support
Finance
Community
Business
Support
AgenciesFinance
Birmingham
1. Greater Birmingham and Solihull 14/15 - 73 13/14 - 77
2. South East Midlands 14/15 - 60 13/14 - 38
3. Greater Manchester 14/15 - 67 13/14- 55
4. North East 14/15- 44 13/14 38
5. Coventry and Warwickshire 14/15 - 33 13/14 - 43
Birmingham’s visitor economy has seen year-on year-growth for the last 7 years. And as you can see we’ve set ambitions targets to grow our market share and continue this positive trajectory
Indeed, we’ve issued results today showing that we are breaking records when it comes to attracting visitors to the area, plus in parallel consumer spend is at a record high
These positive trends follow many years of planned intervention – we have been developing relationships and networks within the travel trade.
Alongside this, we have targeted the media. For example our work within the travel press this year alone has seen Birmingham being featured in the ‘Top ten places to visit in the World’ by the Rough Guide, who have also named the city as the destination of the month for December.
- 18-months ago Marketing Birmingham was jointly commissioned by GBSLEP and BCLEP to lead a cross-LEP project to deliever a Visitor Strategy for the Greater Birmingham and Black Country area for the next 15 years.
Working across these four themes, the strategy aims to increase the area’s market share of leisure and business tourism, with a strong emphasis on international growth to achieve economic success for the area.
I now want to spend a few minutes talking to you about our approach and activity across all areas:
Business tourism is vital to the Birmingham’s visitor economy and this is endorsed by a leading industry poll which has consistently ranked Birmingham as the leading destination for seven consecutive years.
Working in partnerships with venues across the city – ranging from the NEC Group to universities, hotels, independents and cultural institutions was have see significant growth within this sector.
Again there has been a strong emphasis within international markets, as such event provide increased economic benefits and also support global awareness of the brand.
To support the bidding process we’ve developed a three phased approach that aims to both retain and attract events, conferences and congresses to the region.
We have insight that shows that there are three reasons why people are attracted to visit the area – retail, food and cultural heritage. Much of our consumer activity this year has focused on using the areas diverse cultural programme to drive visitors to Birmingham and the wider region. We have put a spotlight on Birmingham’s festivals and combined this content with the physical changes as part of the ‘Welcome to More’ campaign which I will talk to you about shortly.
We have worked in developing awareness and inbound visitors within the short haul market, where we have seen strong performance in particular.
We have also been working with Birmingham Airport to develop visitors numbers from existing routes, such as United, Air India and Turkish airlines, as well as helping to support on new routes and initiatives such as American Airlines, Icelandair.
With our global ambitions, it may sound strange to say that local engagement has been increasing critical and this is because of the amplification and mass communication provided by social media platforms.
We realise the power of authentic advocacy and networks and we are keen to make sure that the people of Birmingham are provided a platform and given the tools to talk about Birmingham.
As we have already heard, with one billion pounds of investment coming to fruition 2015 has been a significant year for Birmingham, and one that we need to make the most of.
We undertook one of our largest collaborative campaigns with partners across the city. Welcome to More aimed to build on the thought of Birmingham having more things opening, more things to see and more things to do.
The campaign was a huge success with record website traffic, hotel occupancy and over half-million additional visitors in the month of September alone.
Building on the ‘Going Local’ theme of the Visitor Economy Strategy we established a year long instmeet programme which aimed to document the areas impressive year. This involved of hundreds of bloggers, photographers and members of the general public taking thousands of images, of which a selection were then shortlisted to be featured in an exhibition at the Ikon Gallery. This project achieved a global reach of several million social media users and is an example of the many ways in which we can work together to put Birmingham on the international map.
Firstly, let me say that your continued investment and support in our Partner and Member programme remains incredibly important and I want to thank every Partner and Member for it. We recognize that when you join our programme you are making an investment - which needs to pay back – and we believe it does so on two levels: Some benefits are obvious – like the new connections, associates or potential customers you meet; the new knowledge and insight you acquire; or the extra profile you attain by inclusion in our campaigns or by us directly publicizing your business in posts, tweets and other PR activity. But your investment also pays back benefits less obviously: Your investment allows Birmingham to create more impact both internationally and nationally; to attract more visitors, more conferences, more inward investment – and ultimately to perform at a higher level, which in turn creates more demand and more opportunities for your business to succeed. [Examples – 1 Visit, Meet, Invest]
Our challenge each year is to get the balance right in delivering those benefits - so every one of our Partners recognizes the value we bring to their business both directly and indirectly. Arguably, this year has seen an emphasis on activities delivering benefits more indirectly to Partners. But with a number of personnel changes in our team, we’ve also delivered slightly lower levels of Partner events, engagement and communications than normal. As we move into 2016 this will begin to change:
As we head into 2016 and the new financial year our team is moving back to full strength – the Business Growth Team whose focus is understanding your needs and creating opportunities for you; and our BCB, Research and Marketing teams who will provide the infrastructure and communication resources to deliver the Profile, Insight and Networking you want from us.
[name the team and highlight their experience and / or role]
Right now the Growth Team are busy contacting Partners to introduce themselves – and importantly to take feedback on how we can ensure the programme delivers for you even better in 2016. We’ll be polling a number of Partners and Members via Face to face and Telephone interviews with a short questionnaire – so please take the opportune ity to contribute your thoughts – you can even do so after today’s meeting – by speaking to anyone of the team or better still completing the questionnaire – copies to be found [give details where…..]
Moving on….
The GBSLEP Strategic Economic Plan identified the need to strengthen the areas positioning, which was cited as a barrier to growth.
Marketing Birmingham has been commissioned by the LEP to deliver a competitive positioning project which involved a five stage process. We are now in the final stages – finalising the strategy and moving towards implementation.
This brand planning process has taken approximately one-year and was based on the ethos of being consultative as possible, which involved a series of group workshops, extensive 1:1 interview sessions across the Birmingham, Solihull, North Worcestershire and South Staffordshire geography. Plus mass engagement across digital channels
Working in collaboration with regional partners – Shakespeare's England and Leicestershire promotions with funding from Visit Britain's GREAT UK Challenge fund.
Campaign targeting North America’s East Coast focussing on the commemoration of Bards passing.
Activity will promote the Shakespeare themed programming from the regions major cultural brands and will aim to attract people for the year long celebration and beyond.
The process of building the content for these the propositions is detailed below:
Market analysis
Identify market trends
Identify buyers that link in with market trends – e.g. Consumers, Large professional Service Firms, Property Developers
Identify scalable business opportunities for companies supplying products / services to those larger companies
Current examples
Identify and gain content from the following case studies that are taking advantage of the business opportunity identified above:
Companies born and bred in Birmingham
Recent Investors
Proposition development
Establish key drivers for each sector / subsector (for example cost, regulation, talent)
Develop general “why Birmingham” core proposition in relation to image, connectedness and lifestyle
Use key drivers and core proposition to support the business opportunity
Targeting
Either commission or collaborate with a third party to establish a refined pipeline list of potential investors that fit the business opportunity established above
The process of building the content for these the propositions is detailed below:
Market analysis
Identify market trends
Identify buyers that link in with market trends – e.g. Consumers, Large professional Service Firms, Property Developers
Identify scalable business opportunities for companies supplying products / services to those larger companies
Current examples
Identify and gain content from the following case studies that are taking advantage of the business opportunity identified above:
Companies born and bred in Birmingham
Recent Investors
Proposition development
Establish key drivers for each sector / subsector (for example cost, regulation, talent)
Develop general “why Birmingham” core proposition in relation to image, connectedness and lifestyle
Use key drivers and core proposition to support the business opportunity
Targeting
Either commission or collaborate with a third party to establish a refined pipeline list of potential investors that fit the business opportunity established above
The process of building the content for these the propositions is detailed below:
Market analysis
Identify market trends
Identify buyers that link in with market trends – e.g. Consumers, Large professional Service Firms, Property Developers
Identify scalable business opportunities for companies supplying products / services to those larger companies
Current examples
Identify and gain content from the following case studies that are taking advantage of the business opportunity identified above:
Companies born and bred in Birmingham
Recent Investors
Proposition development
Establish key drivers for each sector / subsector (for example cost, regulation, talent)
Develop general “why Birmingham” core proposition in relation to image, connectedness and lifestyle
Use key drivers and core proposition to support the business opportunity
Targeting
Either commission or collaborate with a third party to establish a refined pipeline list of potential investors that fit the business opportunity established above