Wine, microbrews, spirits, farm-to-table cuisine, u-pick farm experiences, farm stays and ranch stays; with resources like these at our fingertips, Oregon has tremendous potential to develop into a premier agritourism destination.
33. Vermont
Rural State
Population: 630,000
Size: 9,620 square acres
Farms: 7,338 (6,984)
Market Value of Ag Products: $776 million
With in 6 hours drive time of NY Metro – 19
million and Boston – 4.5 million
13.95 million visitors annually
$1.7 billion direct spending by visitors
35. Ag. and Culinary Tourism Council Members
Vermont Fresh Network
Northeast Organic Farmer Association - VT
Vermont Cheese Council
Vermont Grape & Wine Council
Vermont Maple Producers
Vermont Farms Association
Vermont Brewers Association
Vermont Farmers Market Association
Tree Fruit Growers Association
New England Culinary Institute
Shelburne Farms
Vermont Department of Tourism and Marketing
Vermont Agency of Agriculture, Food and Markets
Vermont Tourism Data Center at UVM
36. Mission: Promote Vermont agriculture and culinary tourism by making it easy
for people to find and participate in authentic Vermont food experiences.
50. 2012
Actions
• Launch of the DigInVT.com on
Aug. 1, 2012
• Outreach to partner
organizations for event postings,
trails and blog content
At Launch
• 400 + establishment listings
• 32 Trails
• Blog Post – 1 per week
Total Project Cost - $242,094
$128,264 Public Funds
$113,830 Private Funds
51. 2013
Actions
• Launch of the Mobile Version
• Release of the French Version
• Production of Outreach Material & Video
• Representation throughout the state at Events
• Digital Advertising Campaign
• Social Media (Facebook and Twitter)
Annual Expense
$ 20,000 for Digital Advertising
$ 15,000 for Outreach Material: Development and Distribution
$ 15,000 for Maintenance and Personnel
53. 2014
Actions
• Shared marketing of each
partner organizations
signature event.
• Representation throughout
the state at events
• Digital Advertising Campaign
• Social Media (Facebook and
Twitter)