4. Why an urban agriculture business?
Provide (phase 1) year-round locally grown specialty
produce
Extension of the Kula Café Job Training Program
Provide training and education for the growing urban
agriculture movement
Build community engagement
Profit generation for long-term sustainability
Alternative food production with profoundly less
dependence on petrochemical inputs
5. Urban Farming Works
Urban farmers enjoy competitive advantages over their rural
counterparts. Buyers will pay a premium for custom-grown
vegetables that can be picked and delivered the same day.
6. Business Model
Commercial Urban
Farm
Community
Education/Engagement
Channel = Local restaurants and
markets, CSA agreements
Product = specialty leafy,
herbs and some ornamental
Pricing = Premium
Technical = Rutgers Urban
Garden Team
Staffing = paid
Goal
•Education
•Work for produce
•Job skills
•Introduction to
entrepreneurism
Goal
•Social enterprise
•Self sustaining
•Ready for “sale”
