user map

1. Nigel Grove Klinkowstein
Research from the Web and Quora
itft.org
Food Innovation Recipes : ENGAGED EATERS
• “Providing food to satisfy a basic need of billions of
people is the whole point of our global system of
agricultural production, manufacturing, distribution,
and shopping.”
• Three “Forecasts”
– Informed consumption
– Participatory production
– Co-created markets

2. Nigel Grove Klinkowstein
Research from the Web and Quora
itft.org
Food Innovation Recipes : ENGAGED EATERS
http://www.iftf.org/future-now/article-detail/food-
innovation-recipes-engaged-eaters/

3. Nigel Grove Klinkowstein
Part 2a. Questions from Quora
Asked question
Q:
What might encourage the purchase of locally grown
produce?
A:
A desire to improve the local economy, and help the
environment by buying something that doesn’t need to
be shipped to where you are.

4. Nigel Grove Klinkowstein
Part 2a. Questions from Quora
Found question
Q:
Would you buy local food (…) online to be delivered to
your house or arranged at a pick-up spot?
A:
Yes, especially if some economy of scale were achieved that made it more
affordable than traditional grocery shopping.
A :
The only way I would buy local food online is if it is the same price, or very
close to, the prices in the grocery stores. Also, the shipping would most likely
have to be free for me to even consider buying food online. However, I do not
see how online food prices will be able to compete with grocery stores,
especially when including shipping.

5. Nigel Grove Klinkowstein
Part 2b. Draft Product or Service Description
Locally grown produce
A mobile or physical recipe book that encourages
people to purchase groceries locally and in season.

6. Nigel Grove Klinkowstein
Parts 3a/3b. Plan and Sketch User Experience Map
Locally grown produce