Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
Content marketing is the real deal. The term itself has been gaining currency over the last several years slowly becoming the new buzzword for marketers and gurus everywhere and eye candy for brands. In this chapter, I highlight a few brands that have taken content marketing to the next level. Companies like Virgin Mobile, American Express, Marriott, L’Oréal and Vanguard have delivered game changing content marketing strategies that are providing customers with new and improved brand experiences.
And while these brands are “killing it” in the content marketing space, many other brands are going through several challenges. Subject matter experts like Jascha Kaykas-Wolff (Chief Marketing Officer of Mindjet), Sean McGinnis (Marketing GM, SearsPartsDirect.com), Joe Chernov (Vice President of Marketing at Kinvey), Sandra Zoratti (Vice President of Marketing at Ricoh) and Danny Brown (Chief Technology Officer of ArCompany) give their expert opinions about why brands struggle with content.
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out. I go into great detail about using various technology applications like GaggleAMP, Napkin Labs and Pure Channel Apps that can help you scale your programs and do this effectively.
Keynote presentation for the #SocialTools15 conference in San Francisco - October 27 & 28. The focus is using data and analytics to drive more effective storytelling and content strategy.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
Content marketing is the real deal. The term itself has been gaining currency over the last several years slowly becoming the new buzzword for marketers and gurus everywhere and eye candy for brands. In this chapter, I highlight a few brands that have taken content marketing to the next level. Companies like Virgin Mobile, American Express, Marriott, L’Oréal and Vanguard have delivered game changing content marketing strategies that are providing customers with new and improved brand experiences.
And while these brands are “killing it” in the content marketing space, many other brands are going through several challenges. Subject matter experts like Jascha Kaykas-Wolff (Chief Marketing Officer of Mindjet), Sean McGinnis (Marketing GM, SearsPartsDirect.com), Joe Chernov (Vice President of Marketing at Kinvey), Sandra Zoratti (Vice President of Marketing at Ricoh) and Danny Brown (Chief Technology Officer of ArCompany) give their expert opinions about why brands struggle with content.
The "no-fluff" slide deck that show's "how" to launch employee advocacy networks and tell and share brand stories across their personal social media channels.
Chapter 4 is all about enabling employees, customers as well as channel partners within your supply chain to help you feed the content engine day in and day out. I go into great detail about using various technology applications like GaggleAMP, Napkin Labs and Pure Channel Apps that can help you scale your programs and do this effectively.
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic. This usually results in you having to shift roles and responsibilities, general team structure or alter your content strategy in order to adapt to the current business climate.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Recently, our friends at NewsCred pulled together some of the latest and greatest quotes to inspire content marketers. And while their list was formidable, we wanted to give it our own spin by adding a few additional perspectives.
Staying inspired can be tricky and we hope these help you stay on the path to creating great content that engages your audience and helps get the results you want.
There isn’t a right way or wrong way to structure your content teams. Every company is different. Culture, leadership and business objectives vary and are often times dynamic. This usually results in you having to shift roles and responsibilities, general team structure or alter your content strategy in order to adapt to the current business climate.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Recently, our friends at NewsCred pulled together some of the latest and greatest quotes to inspire content marketers. And while their list was formidable, we wanted to give it our own spin by adding a few additional perspectives.
Staying inspired can be tricky and we hope these help you stay on the path to creating great content that engages your audience and helps get the results you want.
As content marketing and brand publishing have grown by leaps and bounds, how can brands ensure a personalized experience that's relevant and meaningful to every consumer? Now more than ever, brands are challenged to create truly individualized content experiences at a global scale. This webinar covered examples and best practices for making content more personal and doing so at scale.
Paid and Unpaid Content Promotion and Distribution Methods that Actually Work...Chad Pollitt
*This deck is filled with .GIFs. If you want to see them you'll need to download it and view it in presentation mode.
The following was presented at Content Marketing World 2016.
This presentation features advanced methodologies for content marketers to have successful and measurable campaigns consistently over time, while simultaneously building a lasting and profitable audience.
It looks at cutting-edge audience, media, competitor and trend research analysis and ways to grow audience by converging owned, earned and paid media strategically for content promotion.
The Internet is a crowded and noisy place for content to stand out in the crowd. And it’s only getting worse. No longer can most brands solely rely on a build it and they will come strategy to drive the content visibility and engagement they so desire.
Attendees will leave knowing:
-Why both earned and paid content promotion adoption is on the rise
-A proven analysis process for discovering the best earned and paid content promotion channels
-Which promotion and distribution channels actually work for top-funnel content
-Budget expectations for content promotion and distribution
Michael Brito inspires us to think critically about ourselves, our personal brand, and the legacy we want to leave in this digital age. What to do and not to do when building your personal brand. TedX Sonoma County.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
A research report of 400 marketers' perspectives, priorities and plans for content distribution and content marketing success. Brought to you by 614 Group and OneSpot
http://www.husniahamed.com/5-content-marketing-tools/
Content marketing is fast becoming the norm. Although the premise of providing valuable content to consumers is ideal for building relationships and creating diehard fans, it can take time and energy to manage correctly.
Essential Tools for Social Media Marketing.pdfEctesso
In order to develop a company's brand, boost sales, and enhance website traffic, social media marketing, often referred to as digital marketing and e-marketing, makes use of social media platforms where users may create social networks and share information. Social media marketing (SMM) gives businesses a means to interact with current consumers and attract new ones. It also contains data analytics features that are specifically designed to help marketers track the performance of their campaigns and find even more opportunities to interact.
Visit: https://ectesso.com
What are the best social media management tools for a digital marketing agenc...Self employee
Sendible is an all-in-one social media management tool that incorporates features such as engagement, reporting, and scheduling to social media networks. Sendible also allows users to schedule posts to social media networks in advance. Sendible also offers analytics for its users. In addition to that, it gives users the option to search for material that may be shared via the dashboard it provides.
The capability to monitor as well as the possibility to search even further by making use of parameters is something that piques our interest. In addition, we believe that the company's ability to provide a wide choice of connectors is ideal for individuals and organisations who want to make their workflows more straightforward. It is possible to obtain a better understanding of social performance as well as readily and efficiently share data with customers, both of which are benefits that agencies would value, given that they are made possible by the reporting and analytics features of the platform.
Digital Marketing tools which can work wonders for every Digital Marketer. Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools.
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
The role of social media in decision-making accelerated in 2020. According to recent research, social media is the first interaction your clients have with your business.
Within this special edition of The SoDA Report, industry leaders brainstorm and discuss creative opportunities for programmatic native advertising. How can marketers, agencies, and publishers build better creative designs that mesh well with their content experiences? How can we be creative in a world that is component-based? Authors from Fancy Pants Group, Voltage, Big Spaceship and Google share real-life examples of challenges, modifications, successes and tools to continue the conversation of creating compelling digital creative.
What is social media management_ How does it work_.pdfSelf employee
Every brand needs to have a presence on social media. Developing a strategy, interacting with users, expanding reach, and monitoring performance are all part of social media management. It makes it possible for you to cultivate relationships with subscribers and publish pieces that are pertinent to your audience. You will need to develop a social media strategy, design profiles, and create a publishing schedule. Think about making use of social management software to keep tabs on the impressions and messages left by users across numerous networks utilising just one piece of software.
You can improve the efficiency with which you handle your social media by using one of these platforms. Sendible is a white label social media management solution. Canva provides you with simple access to create images for your posts. Built-in sentiment analysis allows users to measure and evaluate the sentiments of their customers. Users are able to quickly create stunning and insightful reports for their customers using only a few clicks of the mouse.
It allows you to manage several accounts and keep a regular posting schedule. Posting is supported on a variety of social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, Google Business Profile, and YouTube.
The world of content marketing is no stranger to evolution. From the early days of static web pages to the dynamic, data-driven landscapes of today, the industry has constantly adapted to embrace new technologies and trends.
Terrific slide deck from October 19, 2010 VITEC sponsored complimentary Webinar. Create content on social media and from Zena Weist, H&R Block Social Media Director. Check it out!
A slide that segments the IT audience into smaller sub-groups of engineers, developers, CIO/CTO and security architects. This type of audience analysis is meant for B2B marketing.
This is a presentation that I did for the San Jose State University PRSSA chapter. It was all about student personal branding using social and digital channels.
SJSU
Multi-Segment Audience Intelligence is a data-informed methodology that dissects various online audiences in order to identify unique insights and audience whitespace.
Multi-Channel Media Intelligence is a methodology that dissects all media publications in order to uncover insights and identify market whitespace for public relations and media experts.
A quick audience analysis of those discussing topics related to digital transformation and the evolution of business in 2019.
#digitaltransformation #businesstransformation
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
This presentation was created by my daughter who's a senior in High School. This plan was prepared for her involvement in DECA, which prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. The Giving Keys staff was not involved in the preparation of this plan.
#IntegratedMarketing #thegivingkeys #digitalstrategy #deca
A presentation on audience and social data and how it can create brand relevance. #SMWTO - Social Media Week Toronto 2018.
- Social Media Marketing
- Social Media Strategy
- Brand Relevance
An eBook about B2B Influencer Marketing written by Michael Brito and Kriselle Laran that helps technology companies think strategically about activating influencers to tell the brand story.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
Webinar slides from webinar with Crimson Hexagon. Topics covered were social listening, audience intelligence, paid social, influencer marketing and media relations.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. NEWSCRED
A significant percentage of your
content strategy must include curating
third-party content, specifically from
trusted sources. Newscred is a content
marketing platform that can give you
access to high quality, licensed content
to use on your owned media channels.
It's more than just curating.
NewsCred sources and licenses
trusted content across a broad range
of subjects and perspectives, providing
you with the tools necessary to drive
traffic, engagement, and revenue for
your business. With third-party,
licensed content from high-quality,
premium publishers, such as the New
York Times, Wall Street Journal,
Forbes, Bloomberg, The Economist,
the Chicago Tribune, the Huffington
Post, you can develop niche editorial
sections, scale email marketing
campaigns, power social media
channels, and build mobile applications
and products.
NewsCred can offer you a selection of
products to license, syndicate, curate,
and publish content across multiple
platforms. From their Syndication Suite,
publishers can track, manage, and
analyze their content as it flows to
third-party sites. The SmartPress
platform allows you to publish and
manage content, while the tool's
design capabilities provide you with the
opportunity to design your own layout
to meet the look and feel of your
brand. All pages are optimized for
natural search, and articles are sorted
by relevance and popularity across
social channels. "
"
READ FULL EXCERPT"
IN THE BOOK
M I C H A E L B R I T O | @ B R I T O P I A N
4. First to Market
Access to 3rd Party
Freelance Journalists
Editorial Workflows
Robust Content
Measurement
M I C H A E L B R I T O | @ B R I T O P I A N
CONTENTLY
5. CONTENTLY
It’s clear that your brand must create
engaging content that tells a specific
story across the entire digital
ecosystem. And unfortunately, you
might lack the resources needed
internally to deliver such content day in
and day out. The Contently platform
can connect your brand to a network
of journalists, writers, and bloggers and
provides the technology needed to
quickly and seamlessly manage the
complicated workflow from content
ideation to creation and all the way to
distribution.
Contently’s Storytelling Platform allows
you to quickly and seamlessly manage
both staff and freelance contributors
and their work. You can build custom
teams of contributors (writers,
photographers, editors, and so on) and
communicate with groups, source
story ideas from teams, create
assignments, manage permissions for
individual team members, and more.
The platform allows all deliverables and
approval workflows to live in the cloud,
and you can drag and drop an editorial
calendar, which is customizable to the
scale and frequency of any size of
branded content campaign. Contently’s
platform can also help you streamline
the tedious process of legal signoff and
internal content approvals. Instead of
passing content back and forth via
email, Contently allows you to create
custom approval chains, so when an
assignment is ready for review by your
team of lawyers, managers, or clients,
the appropriate parties get emails with
special links to review and approve the
work (or sent back for revision).
READ FULL EXCERPT"
IN THE BOOK
M I C H A E L B R I T O | @ B R I T O P I A N
6. State of the Art
Curation Platforms
Publishing
Capabilities to
Social Sites
Editorial Workflows
Content Creating &
Editing
M I C H A E L B R I T O | @ B R I T O P I A N
PERCOLATE
7. PERCOLATE
If you are looking for a tool that focuses
solely on content creation, Percolate is
a perfect tool. Unlike most other tools,
Percolate provides everything you need
to build visually appealing content. This
includes access to Getty Images,
Shutterstock and your own built in
media database with no limits on
image storage. The tool is less suitable
as a listening/response tool, even
though it does have support for this
built in.
Percolate also provides excellent
feedback on the results of your
content, so you can see how well it did
based off the metrics that really matter;
like, reach, shares, virality. The content
creation tool even includes a built in
image editor that offers brand friendly
tools like logo drop-in, titles using your
brand font and colors and other handy
tools. These are often things that would
need to be outsourced to a creative
team, but can now be accomplished in
under a minute.
The vendor includes a multi-stage
onboarding procedure which starts
with your account manager, followed
by a brand onboarding tool and other
online tools to learn about your brand
voice and brand creative guidelines
(like colors and logos). The end result is
a tool that "knows" who you are.
READ FULL EXCERPT"
IN THE BOOK
M I C H A E L B R I T O | @ B R I T O P I A N
9. SOCIALFLOW
In my book, I wrote about the need for
you to create relevant content in order
to reach consumers with CADD –
Customer Attention Deficit Order. The
challenge here is what might be
relevant today might not be relevant
tomorrow. And to complicate it a little
further, what might be relevant an hour
ago might not be relevant right now.
Attention is finite, and you don’t have a
lot of time to get your message in front
of the masses. SocialFlow addresses
this issue head on.
The best way to describe SocialFlow is
that it’s a content publishing and ad
platform that uses real-time analytics
and a predictive algorithm to publish
content at the time when customers
are paying attention. They have two
core products, Cadence and
Crescendo.
Cadence uses predictive analytics to
determine the value of your content
within the social graph. In real time,
Cadence determines when a specific
audience is available, paying attention
and what relevant topics they are most
likely to engage with based on what
they are currently discussing. It then
automatically publishes your content
when the audience is paying attention.
SocialFlow then ties these messages
back into business goals by measuring
the conversion rate of each message,
such as clicks to a website as
measured by a web analytics platform
like Adobe SiteCatalyst or Google
Analytics.
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IN THE BOOK
M I C H A E L B R I T O | @ B R I T O P I A N
11. ONESPOT
OneSpot, can utilize any type of
content, either owned content or
earned media content, and turn it into
ad creative for display, social, and
mobile environments. It automates the
complete process of ad creation, which
can turn your entire content portfolio
into a library of display ads.
OneSpot uses machine learning
algorithms and big data to analyze
both the content and the ads created
in the system. It then analyzes the ad
inventory available within their ad
e x c h a n g e n e t w o r k , t a r g e t i n g
thousands of sites whose users it
predicts would engage with your
content. It places your ad using RTB
(real-time bidding). The algorithms
consistently improve their bidding
efficiency, allowing you to garner more
high quality impressions with the same
budget.
The OneSpot platform actively uses
your ads and content to move viewers
through your purchase funnel or
customer journey. By retargeting
viewers, their platform serves up your
content (ads) based on user behaviors
and increases your ability to convert
customers wherever they are in the
purchase funnel. Based on sites visited
and content consumed, content you
created can be sequenced - a viewer
reading content about "big screen TVs"
today can later be retargeted with a
content ad with a review of a specific
TV model and ultimately content about
a specific promotion.
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IN THE BOOK
M I C H A E L B R I T O | @ B R I T O P I A N
13. OUTBRAIN
Outbrain is a content discovery and
syndication platform that distributes
branded content to third-party media
sites using a widget that can be
integrated on any site to match its look
and feel. Outbrain has two core
products that can help you engage
your audience with compelling content
and also amplify the reach of your
existing content. Outbrain Engage is for
publishers (such as CNN and AOL) and
makes targeted recommendations of
other content that reflects their
interests, which is based on past
behavior and predictions of future
behavior.
Outbrain Engage uses a complex
series of algorithms to understand your
audience's browsing habits while they
are on your site. The platform is able to
recommend personalized links based
on each individual's content
preferences. Outbrain Engage uses a
complex series of algorithms to
understand your audience's browsing
habits while they are on your site. The
platform is able to recommend
personalized links based on each
individual's content preferences. The
key differentiator from other content
syndication platforms is that Outbrain's
algorithm measures user/reader
engagement with a site after the click
through on a link and classifies its
content recommendation algorithms
into four major buckets …
READ FULL EXCERPT"
IN THE BOOK
M I C H A E L B R I T O | @ B R I T O P I A N
14. Many of these platforms are
discussed in depth in my book
Your Brand: The Next Media
Company
M I C H A E L B R I T O | @ B R I T O P I A N