The intersection between SEO and accessibility.pdf
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The document discusses the intersection between search engine optimization (SEO) and digital accessibility. It covers that digital accessibility is about making websites easy for all users, including those using assistive technologies like screen readers. Some key areas where SEO and accessibility intersect include internal linking, page titles, headings, and alt text. While there are similarities in best practices, there are also some divergences. The document concludes that search engines are starting to measure accessibility and there is still progress to be made, but following principles in both areas can help websites.
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Chapter ObjectivesIdentify the keywords that would be most wor.docx
Chapter Objectives
Identify the keywords that would be most worthwhile for a website to target in its search engine optimization efforts.
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Chapter 4:
On-Site SEO
History
Tim Berners-Lee, a British scientist, invented the World Wide Web (WWW) in 1989, while working at CERN. The web was originally conceived and developed to meet the demand for automated information-sharing between scientists in universities and institutes around the world.
First Website
HTML
Head
Title
Meta Description
Collectively known as meta data
Body
H1, H2, H3
<em>
How a Webpage Ranks Well in Search Engines
Links
Popularity
Popularity
Trust
Authority
Authority
Similar Content
Relevance
LATIMES
NYTIMES
CNN
PERSONAL PROFILES
SMALL WEBSITES
LOCAL BLOGS
On-Page
Off- Page
URL
Link Text
Popularity
AUTHORITY
RELEVANCE
The Key SEO Ranking Factors
What We Know and Don’t Know
Popularity
Authority
Relevance
1
(k )
j
j
i
x
N
x(k 1)
j Bi
On-Page
Off- Page
URL
Link Text
RELEVANCE
BEWARE OF NOFOLLOW
Search Engine Functions
Crawling
Caching
Indexing
Ranking
Search Engine Parts
From Google’s white paper
Indexer-Barrels-Sorter portion is key
PageRank no longer used, but this structure is still relatively accurate
12
Crawling
Find new and updated web content
URL Server tracks pages
Crawler explores all links to find new pages
URL Server must prioritize crawling
Crawlers are fast, but with limits
Frequently updated content will be crawled more often
Can be problematic
13
Caching
HTML code of webpage sent to repository
Google has cached copy of entire world wide web
Cache = temporary storage
14
Indexing
Recodes each web page as a “hit list”
A “hit” is a word occurrence (not to be confused with a web hit, when someone views a web page)
Each page indexed as a series of words
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Cap: 0, font: 3, position: 173
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The Psychology of Googlebot
Googlebot doesn’t understand puns
Googlebot doesn’t get jokes
Googlebot is a robot not a buddy of yours
Literal
Googlebot only understands what you tell him
Metromix ‘Get Lucky!’ headline
Laptop ‘case’ versus laptop ‘bag’
Context
Googlebot can’t read iFramed content
Googlebot can’t read images (needs ALT text)
Googlebot can’t read javascript
Googlebot barely understands flash files
Blind spots
01100111 01101111
01101111 01100111
01101100 01100101
01100010 01101111
01110100
Analyzing Links
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The SEO Ace
Design for seo
The document discusses search engine optimization (SEO) techniques for improving a website's visibility in search engine results. It covers why SEO is important, common on-page optimization techniques like keyword usage, title tags, URL structures, and preventing duplicate content issues. It also mentions designing websites for SEO through ensuring content is crawlable and indexable by search engines. The presentation includes a demo section to showcase these strategies.
Design for seo
The document discusses search engine optimization (SEO) techniques for improving a website's visibility in search engine results. It covers why SEO is important, common on-page optimization techniques like keyword usage, title tags, URL structures, and preventing duplicate content issues. It also mentions designing for crawlable link structures and using rich snippets and structured data. The presentation aims to introduce SEO and techniques to optimize a website's design for search engines.
On page seo
On-page SEO involves optimizing individual web pages to rank higher in search engines. Key on-page factors include page titles, meta descriptions, URLs, content, images, links, and site structure. The document provides guidelines for optimizing each of these elements, such as using keywords in titles, unique and keyword-rich content, alt text for images, an XML sitemap, and internal do-follow links. Regular on-page optimization over 6-12 months is recommended for improving search engine rankings. Things to avoid include hidden text, duplicate content, and off-site elements on pages.
On page seo
On-page SEO involves optimizing individual web pages to rank higher in search engines. Key on-page factors include page titles, meta descriptions, URLs, content, images, links, and site structure. The document provides guidelines for optimizing these elements, such as using keywords in titles, unique descriptions, relevant content with proper formatting, alt text for images, internal linking, and XML sitemaps. Regular optimization and monitoring over 6-12 months is recommended to improve search engine rankings. Common mistakes to avoid are hidden text, duplicate content, and off-site elements.
DotNetNuke SEO
This document outlines a webinar on DotNetNuke SEO presented by Nik Kalyani and Tom Kraak. It begins with introductions of the presenters and an agenda. It then provides concepts on search engines, how they work, and the importance of search engine results pages (SERPs). Insights are given on optimizing DNN sites, skins, navigation, pages, modules, content and URLs for SEO. Off-page optimization tips like links and directories are also covered. The webinar concludes with an opportunity for audience questions.
SEO 101 - Judith Lewis - i-Level
1) SEO is the practice of optimizing a website to increase traffic from search engines by improving both internal and external factors.
2) Key factors for SEO include keyword research, on-page text optimization, image optimization, internal linking, and external link building.
3) Tools like Google Analytics, keyword research tools, and link analysis tools can help with auditing websites and competitor analysis.
Improve your Wordpress SEO Strategy
This document provides tips and best practices for optimizing a website for search engine optimization (SEO). It discusses topics like selecting an SEO-friendly WordPress theme, creating SEO-optimized content and internal links, managing multilingual SEO, improving title tags and meta descriptions, and obtaining external backlinks from relevant websites. The overall message is that SEO requires a holistic approach across both on-page and off-page optimization factors to help a website rank highly and get found online.
Website Optimization SEO Basics
Annette C. Sage, Chief Marketing Officer at Radix Promotions and Marketing discusses Optimizing Your Website and the Basics of Organic Search Engine Optimization.
The recorded version of the webinar can also be viewed on YouTube http://youtu.be/MT6-1I15Lkw
Intro to SEO - Visual Learning Opportunity
SEO stands for search engine optimization and refers to improving a website's visibility in organic search results. The document discusses several key on-page factors that search engines use to determine search rankings, including URL structure, page titles, keywords, meta descriptions, H1 and H2 tags, alt text, and internal and external links. It provides guidelines for optimizing each of these elements, such as keeping page titles between 50-70 characters and using unique meta descriptions that incorporate primary keywords.
Seo and analytics basics
This document provides an overview of search engine optimization (SEO) and analytics techniques. It discusses SEO fundamentals like search engine basics, URL structure best practices, and the importance of metadata tags. It also covers analytics methods and tools. Tips are provided for optimizing content, images, and links. Considerations for technologies like JavaScript, cloaking, and session IDs are explained. The document aims to help optimize websites for search engines and understand user behavior through analytics.
Seo Presentation
This is a quick presenation on why Search Engine Optimization is everyone's concern, not just the developer's
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The intersection between SEO and accessibility.pdf
- 1. The intersection between SEO and accessibility Slideshare.Net/JessMackereth @JessMackereth Jess Mackereth Torchbox
- 5. What I’ll cover What is digital accessibility?
- 6. What I’ll cover What is digital accessibility? Why is digital accessibility important?
- 7. What I’ll cover What is digital accessibility? Why is digital accessibility important? How do SEO and accessibility intersect?
- 8. What I’ll cover What is digital accessibility? Why is digital accessibility important? How do SEO and accessibility intersect? The future of SEO and accessibility
- 9. Digital accessibility is about making your website easy for everyone to use
- 10. £17 billion £274 billion The spending power of disabled people per year Lost revenue due to accessibility barriers
- 11. Why is digital accessibility important? NHS Accessibility Guidance
- 13. What is a screen reader?
- 14. Search engines and screen readers are similar
- 15. SEO best practices are similar to accessibility best practices
- 16. Features which intersect (and diverge) Internal links Page titles Headings Alt text
- 17. Internal linking
- 18. Internal linking - intersection Avoid ambiguous phrases SEO ACCESSIBILITY
- 19. Internal linking - intersection Don't use URL as anchor text SEO ACCESSIBILITY
- 20. Internal linking - intersection Avoid using the same anchor text for two different pages SEO ACCESSIBILITY
- 21. Page title
- 22. Page titles - intersection Unique SEO ACCESSIBILITY
- 23. Page titles - intersection Concise and descriptive SEO ACCESSIBILITY
- 24. Page titles - intersection Description of the page followed by the brand name SEO ACCESSIBILITY
- 25. Page titles - divergence Google crawls entire title tag SEO ACCESSIBILITY Screen readers only read out what is displayed on the SERP
- 26. Headings
- 27. H1 - intersection Every page should have one H1 SEO ACCESSIBILITY
- 28. H1 - intersection Should clearly explain what the content of the page is SEO ACCESSIBILITY
- 29. H1 - divergence H1 and title tag do not need to be exactly the same SEO ACCESSIBILITY H1 must match part of the title tag
- 30. Headings - intersection Headings should be nested SEO ACCESSIBILITY
- 31. Alt text
- 32. Alt text - intersection Every image should have an alt attribute SEO ACCESSIBILITY
- 33. If the image were deleted, would important content be lost?
- 34. Alt text - intersection Alt text should be used on images which are functional to the page SEO ACCESSIBILITY Web Accessibility Initiative's alt Decision Tree
- 35. Alt text - intersection Context is key SEO ACCESSIBILITY
- 36. Alt text - intersection Don't start with "picture of..." or "image of..." SEO ACCESSIBILITY
- 37. Alt text - divergence Google will read up to 16 words SEO ACCESSIBILITY Fewer than 125 characters
- 38. The future of SEO and accessibility
- 40. We’re talking about the same thing
- 41. There is still a long way to go 20% of homepages have more than one <h1>
- 42. There is still a long way to go 23% of homepage images had missing alternative text
- 43. There is still a long way to go 18% of pages had ambiguous link text WebAIM Million 2022
- 44. What next? If you want to know more about accessibility, here are some resources: ● WCAG Accessibility Fundamentals ● Why Accessibility Matters for SEO ● Accessibility Checklist
- 45. SEO for Charities, Nonprofits & the Public Sector Jess Mackereth Torchbox Slideshare.Net/JessMackereth @JessMackereth @torchbox