The document discusses the increasing role of information and communication technologies (ICT) in agriculture and food systems. It describes how technologies like mobile/cloud computing, location-based monitoring, the Internet of Things, and big data can help address challenges in transportation, input supply, farming, food processing, retail, and consumer demands. Examples are provided of ICT solutions that offer benefits like early detection of animal health issues, optimized crop spraying advice, and food traceability. Concerns are raised about issues like data ownership and the potential for industry consolidation or lock-in under different business models enabled by big data in agriculture.