IoF2020: Fostering the Data Ecosystem
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Presentation of the IoF2020 project at the IoT4Food conference in Dublin. Including a pre-announcement of the Open Call
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IoF2020: Fostering the Data Ecosystem
- 1. Internet of Food and Farm 2020: fostering the data ecosystem Sjaak Wolfert (Sr. Scientist, Wageningen Research) IoT4Food, 22 Mar. 2018, Dublin, Ireland
- 2. BIG DATA Advancements in Farming CONTROL SENSING & MONITORING ANALYSIS & PLANNING SMART SMART SMART
- 3. Involving entire supply chain and beyond Smart Farming Smart Logistics Tracking & Tracing Consumer trends Domotics Health Fitness/Well-beingPersonalized
- 4. The battlefield of Big Data in Farming & Food Farming Ag Business FoodVenture Capitalists Data Start-up Data Start-up Ag Tech Tech Companies Tech Start-up Tech Start-up Retail See: Wolfert et al., Agricultural Systems 153 (2017) 69–80 Processors
- 5. Governance ● privacy, security, stakeholders... Business models ● fair share, new opportunities Infrastructure ● open versus closed Ecosystems ● establishing critical mass ...which are often intertwined! Current issues and challenges
- 6. Governance and business issues 6 Code of Conduct
- 7. Value Chain Integration: FieldScripts PRESCRIPTIVE FARMING based on PRECISION AGRICTULTURE
- 8. Basic data sales How does it work? - A ‘box’ collects all data - Data is stored in a cloud - Data is being marketed/invested - Farmer gets a share of profit “Farmers think their trust is violated” Their data goes to multinationals that promise high future yields based on big data, while farmers have to pay for everything
- 9. Value net creation 9 Cloud DATA platform Farmer Supplier C Supplier A Supplier B Customer X feed sperm milk milking robot data data data datadata data data data data data data data data Network Administrative Organization
- 10. Creating a collaborative infrastructure Scenario: get expert advice for spraying to handle disease on tomatoes State AuthorityFranz Farmer Ed Expert Spraying (follow advice) Create Advice Approval Request Advice CollaborativeBusinessProcess 1 2 3 FIspace App ‘Weather Information’ FIspace App ‘Spraying Expert Advice’ FIspace App ‘Spraying Certification’ Back-EndSystems Farm Management Systems Sensor Network in the Greenhouse Agronomist Expert System Regulations & Approval System product type, etc. sensor data (access details) suggested chemical advice details certification details 10
- 11. Leading to two extreme scenarios? Agri-Food chains become more technology/data-driven Probably causes major shifts in roles and power relations among different players in agri-food chain networks Governance and Business Models are key issues There is a need for a facilitating open infrastructure 1. Strong integrated supply chain 2. Open collaboration network Reality somewhere in between!
- 12. A PUBLIC PRIVATE PARTNERSHIP IN IOT & AGRI-FOOD SJAAK WOLFERT, SCIENTIFIC PROJECT COORDINATOR
- 13. OBJECTIVE IoF2020 fosters a large-scale uptake of IoT in the European farming and food sector • Demonstrate the business case of IoT for a large number of application areas in farming and food sector; • Integrate and reuse available IoT technologies by exploiting open infrastructures and standards; • Ensure user acceptability of IoT solutions in farming and food sector by addressing user needs, including security, privacy and trust issues; • Ensure the sustainability of IoT solutions beyond the project by validating the related business models and setting up an IoT ecosystem for large scale uptake. 13
- 14. IOF2020 IN BRIEF 14 16 COUNTRIES 4 YEARS Start = January 2017 €35 MILLION BUDGET (€30 million co-funded under EU H2020 programme) 70+ PARTNERS ORGANISATIONS
- 15. 5 TRIALS, 19 USE CASES 15 MEAT ARABLE VEGETABLES FRUITS DAIRY
- 16. IoT tools for sustainable wine production, wine quality management and shipping monitoring UC3.2. BIG WINE OPTIMIZATION Coordinator: Mario Diaz Nava, ST Microelectronics This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement №731884
- 17. IoT Product Impressions sensors in the vineyard display devices, agronomic parameters and weather forecast Temperature/RH logger with data transmission NIR spectrometer % alc., sugar, etc.
- 18. PART OF THE BUSINESS MODEL ‘PROCESS2WINE’
- 19. IOF2020 ECOSYSTEM & COLLABORATION SPACE WP1ProjectCoordination& Management IoF2020 Generic approach & structure WP2 Trials/Use cases: Knowledge & App development Lean multi-actor approach 3. EVALUATION 1. CO-DESIGN 2. IMPLEMENTATION P1 P2 LARGE SCALE P3 WP3 IoT Integration WP4 Business Support WP5 Ecosystem Development
- 21. Business support Different business models will be tested to identify the most successful and sustaining ones BUSINESS MODELS Buying and selling a product is te best service. MARKET STUDY Develop standard procedures and guidelines to handle sensitive information and to protect IP PRIVACY GUIDELINES Calculate costs savings and effects on revenue development & financing plans for farmers KPI & IMPACT
- 22. OUTSIDE PROJECT OPEN CALL TOWARDS TO THE IOF2020 ECOSYSTEM GENERAL PUBLIC AND MEDIA POLICY-MAKERS AND REGULATORS SCIENTIFIC COMMUNITY AGRICULTURAL (INDEPENDENT) ADVISORY SERVICES NGOS & INTEREST ORGANISATIONS IOT TECHNOLOGY PROVIDERS BUSINESS SUPPORT ORGANISATIONS • Accelerators • Incubators • Chambers of commerce • Enterprises networks END-USERS • Farm equipment suppliers • Food processing companies • Retailers • Transporters • Consumers’ associations INVESTORSFARMERS COOPERATIVES CONSORTIUM PARTNERS
- 23. OPEN CALL ‘NEW INNOVATIVE IOT USE CASES’ Challenges 1. New regions • Eastern and Northern Europe • Re-use existing use cases 2. Post-farm and other sectors • From farm supply chain (logistics, processing, retail, consumption) • Other crops, animals, etc. Important Information • Multi-actor use cases (no single-parties!) • IoT value chain (tech providers, service integrators, end-users) • Business/organizational aspects • Total budget: 6 M€; per use case 300-500 k€ • Expected opening: June 2018 www.iof2020.eu/opencall opencall@iof2020.eu
- 24. IoF2020 is funded by the Horizon 2020 Framework Programme of the European Union. Grant Agreement no. 731884. Visit iof2020.eu for more information about the project. Website: www.iof2020.eu Twitter: https://twitter.com/IoF2020 Sjaak Wolfert sjaak.wolfert@wur.nl STAY TUNED!
Editor's Notes
- Hier volgen een paar concrete voorbeelden van deze business modellen vooralsnog vnl. uit de USA. Ik kan hier snel doorheen gaan of skippen afhankelijk van de tijd.
- This slide provides an overview of the project aim and objectives.
- Some key figures about the project: The Consortium comprises 71 partners from 16 countries. The project duration is 4 years (Start in January 2017 and end in December 2020) The total budget is €35 million (of which €30 million co-funded by the EU under the Horizon 2020 Framework Programme for Research and Innovation)
- The core of the project lies within 5 trials. These cover 5 sectors (arable, dairy, fruits, vegetables and meat). To showcase each of the trials, the project is organized around 19 use cases.
- Through these projects we have developed a success formula in approaching the challenge of ICT and Information Management in Agri-Food : Trials and use cases form the core, in which we jointly develop as research and business organisations, knowledge and application through a lean multi-actor approach This means that we quickly develop minimum viable products with involvement of all relevant stakeholders and upscale these through several cycles of development In parallel we create synergy by Technical integration: open architectures, standard that can be used as generic building blocks in the trials and use cases Governance and business modelling: solve issues that arise from the trials and use cases regarding ownership, privacy, trust, etc. and support the businesses in developing sustainable business plans for the apps, services and organization structures that are being developed Ecosystem Development – support the trials and use cases in embedding their solutions in global ecosystems and upgrading them to a large scale Project coordination and management is trivial, but we have shown that Wageningen University and Research is very capable to fulfil this role in large public-private projects This integrated approach will guarantee long-term, sustainable results from these projects.
- Consortium participants and partner organisations IoF2020 partners, other networks and initiatives with whom relations have already been established. Stakeholders, directly using produced services and/or benefiting from the project outcomes. Farmers Cooperatives End users IoF2020 includes end-users for the entire supply chain, from farm to the plate. IoT technology providers Companies or other entities developing, producing and selling IoT technologies. Agricultural (independent) advisory services Services that make new knowledge available to farmers and assist the farmers to develop their farming and management skills. Business support organisations Entities supporting the establishment of a business entity. Interest organisations / NGOs Interest organisations are the entities representing interests of a particular sector. NGOs are non-profit organizations, operating independently of government. Investors Entities committing capital for a financial return. Scientific community A diverse network of interacting scientists. Policy makers and regulators Individuals responsible for determining and applying policies and legislations. General public & media General public is the general community of people, regardless of their interests and/or occupations. Media are the communication channels through which the IoF2020 key emssages can be disseminated.