This is a keynote presentation at a workshop that was organized by Marconi Labs Coltano on 'Wireless technologies in agriculture. The presentation describes the general trend of digitalization in agriculture and food production. This is further illustrated by the IoF202 use case 'Big Wine Optimization' that demonstrates use of the Internet of Things (IoT) in agri-food. From this use case an overall, integrated approach to work on digital innovation is deducted which emphasizes both technological as well as organizational aspects. It also briefly introduces the potential use of 5G illustrated by a use case of the weed detection robot using a pre-5G network in The Netherlands. Recommendations to leapfrog development are provided for three distinctive scenarios ranging from 'no smart farming yet applied' to '5G implementation available'. The presentation ends with conclusions, that are also provided in Italian.