oversea This is the presentation on understanding the SmartAgriHubs project that I gave at the kick-off event in Prague, Czech Republic on the 5th of March 2019. It starts with the background of the Digital Transformation that is going on in the Agri-Food sector. Then the objective is decribed followed by the 5 basic concepts that are the basis of this project: Digital Innovation Hubs, Innovation Expriments, Competence Centers, Innovation Portal and the Innovation Services Maturity Model. Next, the project approach and work package structure are explained. The presentation is concluded by the most important KPIs and numbers of the project.