This document discusses trends related to internet access, digital device usage, online shopping and video consumption. It notes that internet speeds vary globally, with mobile devices now accounting for over half of internet usage. Popular online purchases include apparel, consumer electronics and personal care items. Short-form video on platforms like TikTok, Instagram Reels and YouTube Shorts is also discussed as a growing trend in online video viewing.

2. Introduction

3. Access to the Internet

4. Access to the Internet

5. Access to the Internet
Internet Speeds by Country 2022

6. Access to the Internet

7. Digital devices used by audiences

8. Digital devices used by audiences

9. Digital devices used by audiences

10. Digital devices used by audiences

11. How customers search for information

12. How customers search for information

13. How customers search for information

14. How customers search for information

15. What consumers buy online

16. What consumers buy online

17. What consumers buy online

18. What consumers buy online

19. Online video consumption

20. Online video consumption

21. Online video consumption

22. Online video consumption
Tik Tok Instagram “Reels” YouTube “Shorts”

23. Consumer trends

24. Consumer trends

25. Consumer trends

26. Summary

27. Reference List
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