Digital Revolution A comprehensive look at consumer internet usage and its life altering impact.

Carla Rosa Bentele
A comprehensive look at consumer
internet usage and its life altering impact.
Fig 1. Em&Theo (2022) First computer [photograph]
Fig 2. Spiske (2018) data [photograph]
DIGITAL
REVOLUTION
Carla Rosa Bentele

Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 3. Ahmed H, (2021) History of the internet [online chart]
The launch of the internet can be
traced back to the 1960's but It
wasn't until 1983 that the current
version of the Internet Protocol
(IP) was established which
allowed independent computers
networks to communicate with
each other. This technology was
a huge milestone in history and
has laid the foundation for the
global network we know today.
HISTORY OF THE
INTERNET
History of the internet timeline
1960
Internet launch
US
government
1970 1980 1990
2020 2010 2000
1st email
sent
Commercial
use through
telephone &
modems
WWW
Web browsers
Faster and
more reliable
internet
Launch of
smartphones
.com
& social media
Carla Rosa Bentele

[photograph]
Fig 4. Datareportal (2023) Internet user timeline [online chart]
At the start of 2023, 5.16 billion
people use the internet globally,
which is the equivalent of 64.4 %
of the world’s total population.
ACCESS TO THE
INTERNET
Global Internet users timeline (Jan 2003)
1st
Website
6.8.1991
Carla Rosa Bentele

[photograph]
Fig 5. Wisevoter (2023) 10 countries with the fastest internet speed [online chart]
Countries that are more
developed generally have the
money to invest in infrastructure
to gain better internet speeds.
A
v
e
r
a
g
e
I
n
t
e
r
n
e
t
ACCESS TO THE
INTERNET
10 countries with the fastest internet speed (2023)
1st
Website
6.8.1991
Carla Rosa Bentele

[photograph]
Fig 6. Iberdrola (2021) Global internet user & internet penetration world map (Data source internet world stats 2021) [online map]
Over 2.9 billion people, nearly
half of the world’s population
don’t have internet connection.
The internet world map
Discover the number of user and internet penetration globally (Dec 2021)
ACCESS TO THE
INTERNET
Carla Rosa Bentele

[photograph]
Fig 7. Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart]
With the increase of new
technologies we can see the rise
of users surfing the web through
a variety of electronic devices.
DIGITAL DEVICES
USED BY AUDIENCES
Share of users worldwide accessing the
internet in 3rd quarter 2022, by device
Carla Rosa Bentele

[photograph]
Fig 8.Deloitte (2021) The global health wearables market is already big and expanding fast [online chart]
Wearables technology is an
electronic device which can be
worn to digitally record health
data.
Advances in artificial intelligence
and sensors means people can
track everything from their heart
rate, steps count, athletic
performance, sleep, calories,
stress levels, and even manage
chronic health conditions.
With forever evolving
technologies and health care
providers getting trained in how
to use these devices Deloitte
Global predicts that nearly 440
million devices will be shipped
worldwide by 2024. (Figure 8)
DIGITAL DEVICES
USED BY AUDIENCES
Smart watches & fitness trackers &
wearable medical sensors and devices
Carla Rosa Bentele

[photograph]
Fig 9.Similarweb (2023) Most Used Search Engines in April 2023 [online chart]
Google's market share is 91.05%
in April 2023, which makes it the
most popular & most used search
engine in the world.
HOW CUSTOMERS SEARCH
FOR INFORMATION
Most Used Search Engines in April 2023
Carla Rosa Bentele

[photograph]
Fig 10. Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart]
DO
Transactional queries
Gabbert (2022) tells us a
transactional search is when a
customer is wanting to purchase
something specific which might
look like ‘best coffee machines’
or ‘buy trainers.’’
Keywords
Buy, purchase, order, cheap,
discount or best.
FOR INFORMATION
Carla Rosa Bentele

[photograph]
Fig 11. Jordan (2020) b Books on bookshelf [photograph]
KNOW
Informational queries
A Know search is when the
someone wants to learn
something and find something
out like ‘How to make cakes’ or
‘What is the the capital of
england’
FOR INFORMATION
Carla Rosa Bentele

[photograph]
Fig 12. Bennet, T (2018) Facebook search [photograph]
GO
Navigational queries
The user is looking for a
particular website, brand, or
company like ‘facebook’ or ‘ITV’.
FOR INFORMATION
Carla Rosa Bentele

[photograph]
Fig 13. Fokina (2023) What consumers buy online [online chart]
Recent online shopping data
(Fokina 2023) tells us that 2.14
billion shoppers are now buying
online.
Current world population of 7.9
billion, which means that 27% of
all people are digital buyers.
We can see (Figure 12) that as of
2023 the fashion category is in
the lead of everything else when
it comes to total spend of
ecommerce sales.
WHAT CONSUMERS
BUY ONLINE
Top online shopping categories worldwide in 2023
Total spend
Fashion Electronics Toys
Hobby & DIY
Furniture Beauty, Health
Personal &
Household care
$1070
Billion
$990
Billion
$720
Billion
$530
Billion
$450
Billion
Carla Rosa Bentele

[photograph]
Fig 14. Bump,P (2023) a Global number of digital video viewers 2019-2023 [online chart]
Video content is on the rise and
is expected to reach 3.5 billion by
the end of 2023.
ONLINE VIDEO
CONSUMPTION
Number of digital video viewers worldwide
from 2019 - 2023 (in billions)
Carla Rosa Bentele

[photograph]
Fig 15. Bump,P (2023) b Why do we watch videos [online chart]
HubSpot's research 2023 (Figure
14) found that consumers watch
videos primarily to "help me relax
and unwind," with 32.8 % of
respondents selecting this as
their top reason for watching
videos.
ONLINE VIDEO
CONSUMPTION
Why do you watch videos?
Carla Rosa Bentele

Carla Rosa Bentele
5G offers faster
speeds of data
transfer, such as
high-quality video
streaming, virtual
reality, and augmented
reality.
Coughlin (2023)
Enable the Internet of
Things (IoT) smart
devices to grow even
more rapidly
increasing
connectivity.
Increase in digital
devices have the
potential to improve
productivity,
creating access to the
internet at any time.
Since working from
home became the
norm technologies
have changed how we
communicate online.
Voice recognition
offers several benefits
for users, including
improved accessibility,
convenience, and
speed when searching
for information.
Image search is a
powerful tool that can
help users find what
they are looking for
more quickly and
easily, while also
enabling businesses to
provide more relevant
search results and
improve the overall
user experience.
Since covid 19
shoppers had to shop
online for their
everyday essentials.
Wyzowl (2023)
research suggests
people are watching
17 hours of videos
online per week.
Video has become a
way for people to learn
about product gain
new skills or escape
daily life.
CONSUMER TRENDS OVER
THE LAST 3-5 YEARS
Fig 16. Fokina (2023) What consumers buy online [online chart]
Carla Rosa Bentele

[photograph]
Fig 17. Socialcut (2018) facebook shop [photograph]
Communication
Social media platforms like
Facebook, Instagram, Twitter,
and LinkedIn have become
integral parts of people's lives by,
to connect with friends and
family, share updates, and
consume products, services, and
other content.
As a result, businesses have a
unique opportunity to reach their
target audience where they
spend their time to market
product & services.
SUMMARY
Carla Rosa Bentele

[photograph]
Fig 18. Deluvio (2017) Netflix [photograph]
Entertainment
Since Co-vid 19 people are now
streaming a lot of their
entertainment through websites
such as Netflix, Amazon Prime,
Disney etc instead of traditional
TV. The use of mobile devices to
consume content has also
increased, with many consumers
now listening to music, watching
videos and playing games on
their smartphones, tablets or
laptops. With a subscription new
films and original content is
readily available on many
devices with a reliable internet
connection.
SUMMARY
Carla Rosa Bentele

[photograph]
Fig 19. .Deluvio (2018) Ecommerce [photograph]
Ecommerce
Online shopping is growing year
on year. Consumers can now buy
products/ services from around
the world making it convenient
and accessible for anyone with
an internet connection to
purchase things without leaving
the house. Global ecommerce is
enabling people to have more
choice and flexibility with
immediate access to best price,
features and reviews which is
also timesaving.
SUMMARY
Carla Rosa Bentele

[photograph]
Fig 20. Albert F (2018) I watch [photograph]
Healthcare
With today's innovations there is
a rise in electronic wearable
technology from smart watches,
VR headsets, to implanted in the
user body which can track
everything from your physical
movements to your calorie
consumption. This technology is
having a positive impact on
consumers lives by improving
wellness and getting them to be
more active.
SUMMARY
Carla Rosa Bentele

[photograph]
Fig 21. Dumloau (2020) video content [photograph]
Online video
Video provides people with
strong visual content that capture
learners attention keeping them
engaged. Video can also provide
visual aids such as subtitles, that
can help reinforce the meaning of
the content making it more
accessible to a wider audience.
There is generally a how video
for anything you want to learn
making it easy for anyone to gain
new knowledge.
Video creates opportunity for
brands to showcase product,
whilst explaining it with a
personal touch, expressing their
brand values to target audience.
SUMMARY
Carla Rosa Bentele

Carla Rosa Bentele
REFERENCE
LIST

Carla Rosa Bentele
REFERENCE LIST - TASK 1
Ahmed, H (2021) History of the internet [online chart] https://kinex.co.uk/history-of-the-internet/ [assessed 11.4.23]
Albert, F (2018) I watch [photograph] available at: https://unsplash.com/photos/3e3MRBYVE7A [assessed 4.4.23]
Bennet, T (2018) Facebook search [photograph] available at: https://unsplash.com/photos/OwvRB-M3GwE [assessed 4.4.23]
Bump,P (2023) a Global number of digital video viewers 2019-2023 [online chart]
https://blog.hubspot.com/marketing/how-video-consumption-is-changing#:~:text=The%20number%20of%20digital%20video,content%20on%20their%20
mobile%20devices.[assessed 4.4.23]
Bump,P (2023) b Why do you watch videos [online chart]
https://blog.hubspot.com/marketing/how-video-consumption-is-changing#:~:text=The%20number%20of%20digital%20video,content%20on%20their%20
mobile%20devices.[assessed 4.4.23]
Coughlin (2023) internet speed [online]
https://www.techtarget.com/iotagenda/opinion/IoT-trends-to-keep-an-eye-on#:~:text=IoT%20Analytics%20projected%20that%202023,networks%20with%
204G%2F5G%20networks [assessed 4.4.23]
Datareportal (2023) Global internet user timeline (Data source Kelois analysis; it’s; gsma intelligence; Eurostat; world bank; Google’s advertising
resources; cia world factbook; cnnic; Apollo; kantar & ismai; local government authorities; UN) [online chart] available at:
https://datareportal.com/global-digital-overview#:~:text=A%20total%20of%205.16%20billion,of%20the%20world's%20total%20population.[assessed
4.4.23]

Carla Rosa Bentele
Deloitte (2021) The global health wearables market is already big and expanding fast [online chart] available at:
https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2022/wearable-technology-healthcare.html
[assessed 4.4.23]
Deluvio, C (2017) Netflix [photograph] available at:https://unsplash.com/photos/jtmwD4i4v1U [assessed 4.4.23]
Deluvio, C (2018) Ecommerce [photograph] available at:https://unsplash.com/photos/tcwNN4B9uWE [assessed 4.4.23]
Dumloau, N(2020) video content [photograph] available at: https://unsplash.com/photos/dvrh7Hpuyp4 [assessed 18.4.23]
Em&Theo (2022) First computer [photograph] in unsplash.com. Available at: https://unsplash.com/photos/QZePhoGqD7w [assessed 4.4.23]
Fokina, M (2023) what consumers buy online [online chart]
https://www.tidio.com/blog/online-shopping-statistics/ [assessed 4.4.23]
Gabbert, E (2022) Online purchase [online] available at:https://www.wordstream.com/blog/ws/2012/12/10/three-types-of-search-queries
Iberdrola (2021) Global internet user & internet penetration world map (Data source internet world stats 2021) [online map] available at:
https://www.iberdrola.com/social-commitment/what-is-digital-divide [assessed 4.4.23]
Jordan, B (2020)b How to [photograph] available at: https://www.searchenginejournal.com/seo/how-people-search/#close [assessed 4.4.23]
Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart] available at:
https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/#:~:text=As%20of%2
0the%20third%20quarter,nearly%2066%20percent%20of%20respondents. [assessed 4.4.23]

Carla Rosa Bentele
Rubixen (2019) Online purchase [photograph] available at: https://unsplash.com/photos/Q59HmzK38eQ [assessed 11.4.23]
Similarweb (2023) Most Used Search Engines in April 2023 [online] https://www.similarweb.com/engines/ (accessed 16.5.23)
Socialcut (2018) facebook shop [photograph] available at: https://unsplash.com/photos/eXmrW9I1Fnw [assessed 12.4.23]
Spiske, M (2018) Data [photograph] in unsplash.com. Available at: https://unsplash.com/photos/iar-afB0QQw [assessed 4.4.23]
Wisevoter (2023) 10 countries with the fastest internet speed [online chart] available at: https://wisevoter.com/country-rankings/internet-speed-by-country/
[assessed 11.4.23]
Wyzowl (2023)The state of video consumption 2023 https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf [accessed
18.4.23]

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