SlideShare a Scribd company logo
1 of 26
Download to read offline
Carla Rosa Bentele
A comprehensive look at consumer
internet usage and its life altering impact.
Fig 1. Em&Theo (2022) First computer [photograph]
Fig 2. Spiske (2018) data [photograph]
DIGITAL
REVOLUTION
Carla Rosa Bentele
Carla Rosa Bentele
INTRO
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 3. Ahmed H, (2021) History of the internet [online chart]
The launch of the internet can be
traced back to the 1960's but It
wasn't until 1983 that the current
version of the Internet Protocol
(IP) was established which
allowed independent computers
networks to communicate with
each other. This technology was
a huge milestone in history and
has laid the foundation for the
global network we know today.
HISTORY OF THE
INTERNET
History of the internet timeline
1960
Internet launch
US
government
1970 1980 1990
2020 2010 2000
1st email
sent
Commercial
use through
telephone &
modems
WWW
Web browsers
Faster and
more reliable
internet
Launch of
smartphones
.com
& social media
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 4. Datareportal (2023) Internet user timeline [online chart]
At the start of 2023, 5.16 billion
people use the internet globally,
which is the equivalent of 64.4 %
of the world’s total population.
ACCESS TO THE
INTERNET
Global Internet users timeline (Jan 2003)
1st
Website
6.8.1991
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 5. Wisevoter (2023) 10 countries with the fastest internet speed [online chart]
Countries that are more
developed generally have the
money to invest in infrastructure
to gain better internet speeds.
A
v
e
r
a
g
e
I
n
t
e
r
n
e
t
ACCESS TO THE
INTERNET
10 countries with the fastest internet speed (2023)
1st
Website
6.8.1991
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 6. Iberdrola (2021) Global internet user & internet penetration world map (Data source internet world stats 2021) [online map]
Over 2.9 billion people, nearly
half of the world’s population
don’t have internet connection.
The internet world map
Discover the number of user and internet penetration globally (Dec 2021)
ACCESS TO THE
INTERNET
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 7. Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart]
With the increase of new
technologies we can see the rise
of users surfing the web through
a variety of electronic devices.
DIGITAL DEVICES
USED BY AUDIENCES
Share of users worldwide accessing the
internet in 3rd quarter 2022, by device
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 8.Deloitte (2021) The global health wearables market is already big and expanding fast [online chart]
Wearables technology is an
electronic device which can be
worn to digitally record health
data.
Advances in artificial intelligence
and sensors means people can
track everything from their heart
rate, steps count, athletic
performance, sleep, calories,
stress levels, and even manage
chronic health conditions.
With forever evolving
technologies and health care
providers getting trained in how
to use these devices Deloitte
Global predicts that nearly 440
million devices will be shipped
worldwide by 2024. (Figure 8)
DIGITAL DEVICES
USED BY AUDIENCES
Smart watches & fitness trackers &
wearable medical sensors and devices
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 9.Similarweb (2023) Most Used Search Engines in April 2023 [online chart]
Google's market share is 91.05%
in April 2023, which makes it the
most popular & most used search
engine in the world.
HOW CUSTOMERS SEARCH
FOR INFORMATION
Most Used Search Engines in April 2023
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 10. Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart]
DO
Transactional queries
Gabbert (2022) tells us a
transactional search is when a
customer is wanting to purchase
something specific which might
look like ‘best coffee machines’
or ‘buy trainers.’’
Keywords
Buy, purchase, order, cheap,
discount or best.
HOW CUSTOMERS SEARCH
FOR INFORMATION
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 11. Jordan (2020) b Books on bookshelf [photograph]
KNOW
Informational queries
A Know search is when the
someone wants to learn
something and find something
out like ‘How to make cakes’ or
‘What is the the capital of
england’
HOW CUSTOMERS SEARCH
FOR INFORMATION
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 12. Bennet, T (2018) Facebook search [photograph]
GO
Navigational queries
The user is looking for a
particular website, brand, or
company like ‘facebook’ or ‘ITV’.
HOW CUSTOMERS SEARCH
FOR INFORMATION
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 13. Fokina (2023) What consumers buy online [online chart]
Recent online shopping data
(Fokina 2023) tells us that 2.14
billion shoppers are now buying
online.
Current world population of 7.9
billion, which means that 27% of
all people are digital buyers.
We can see (Figure 12) that as of
2023 the fashion category is in
the lead of everything else when
it comes to total spend of
ecommerce sales.
WHAT CONSUMERS
BUY ONLINE
Top online shopping categories worldwide in 2023
Total spend
Fashion Electronics Toys
Hobby & DIY
Furniture Beauty, Health
Personal &
Household care
$1070
Billion
$990
Billion
$720
Billion
$530
Billion
$450
Billion
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 14. Bump,P (2023) a Global number of digital video viewers 2019-2023 [online chart]
Video content is on the rise and
is expected to reach 3.5 billion by
the end of 2023.
ONLINE VIDEO
CONSUMPTION
Number of digital video viewers worldwide
from 2019 - 2023 (in billions)
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 15. Bump,P (2023) b Why do we watch videos [online chart]
HubSpot's research 2023 (Figure
14) found that consumers watch
videos primarily to "help me relax
and unwind," with 32.8 % of
respondents selecting this as
their top reason for watching
videos.
ONLINE VIDEO
CONSUMPTION
Why do you watch videos?
Carla Rosa Bentele
Carla Rosa Bentele
5G offers faster
speeds of data
transfer, such as
high-quality video
streaming, virtual
reality, and augmented
reality.
Coughlin (2023)
Enable the Internet of
Things (IoT) smart
devices to grow even
more rapidly
increasing
connectivity.
Increase in digital
devices have the
potential to improve
productivity,
creating access to the
internet at any time.
Since working from
home became the
norm technologies
have changed how we
communicate online.
Voice recognition
offers several benefits
for users, including
improved accessibility,
convenience, and
speed when searching
for information.
Image search is a
powerful tool that can
help users find what
they are looking for
more quickly and
easily, while also
enabling businesses to
provide more relevant
search results and
improve the overall
user experience.
Since covid 19
shoppers had to shop
online for their
everyday essentials.
Wyzowl (2023)
research suggests
people are watching
17 hours of videos
online per week.
Video has become a
way for people to learn
about product gain
new skills or escape
daily life.
CONSUMER TRENDS OVER
THE LAST 3-5 YEARS
Fig 16. Fokina (2023) What consumers buy online [online chart]
Carla Rosa Bentele
Carla Rosa Bentele
SUMMARY
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 17. Socialcut (2018) facebook shop [photograph]
Communication
Social media platforms like
Facebook, Instagram, Twitter,
and LinkedIn have become
integral parts of people's lives by,
to connect with friends and
family, share updates, and
consume products, services, and
other content.
As a result, businesses have a
unique opportunity to reach their
target audience where they
spend their time to market
product & services.
SUMMARY
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 18. Deluvio (2017) Netflix [photograph]
Entertainment
Since Co-vid 19 people are now
streaming a lot of their
entertainment through websites
such as Netflix, Amazon Prime,
Disney etc instead of traditional
TV. The use of mobile devices to
consume content has also
increased, with many consumers
now listening to music, watching
videos and playing games on
their smartphones, tablets or
laptops. With a subscription new
films and original content is
readily available on many
devices with a reliable internet
connection.
SUMMARY
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 19. .Deluvio (2018) Ecommerce [photograph]
Ecommerce
Online shopping is growing year
on year. Consumers can now buy
products/ services from around
the world making it convenient
and accessible for anyone with
an internet connection to
purchase things without leaving
the house. Global ecommerce is
enabling people to have more
choice and flexibility with
immediate access to best price,
features and reviews which is
also timesaving.
SUMMARY
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 20. Albert F (2018) I watch [photograph]
Healthcare
With today's innovations there is
a rise in electronic wearable
technology from smart watches,
VR headsets, to implanted in the
user body which can track
everything from your physical
movements to your calorie
consumption. This technology is
having a positive impact on
consumers lives by improving
wellness and getting them to be
more active.
SUMMARY
Carla Rosa Bentele
Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’
[photograph]
Fig 21. Dumloau (2020) video content [photograph]
Online video
Video provides people with
strong visual content that capture
learners attention keeping them
engaged. Video can also provide
visual aids such as subtitles, that
can help reinforce the meaning of
the content making it more
accessible to a wider audience.
There is generally a how video
for anything you want to learn
making it easy for anyone to gain
new knowledge.
Video creates opportunity for
brands to showcase product,
whilst explaining it with a
personal touch, expressing their
brand values to target audience.
SUMMARY
Carla Rosa Bentele
Carla Rosa Bentele
REFERENCE
LIST
Carla Rosa Bentele
REFERENCE LIST - TASK 1
Ahmed, H (2021) History of the internet [online chart] https://kinex.co.uk/history-of-the-internet/ [assessed 11.4.23]
Albert, F (2018) I watch [photograph] available at: https://unsplash.com/photos/3e3MRBYVE7A [assessed 4.4.23]
Bennet, T (2018) Facebook search [photograph] available at: https://unsplash.com/photos/OwvRB-M3GwE [assessed 4.4.23]
Bump,P (2023) a Global number of digital video viewers 2019-2023 [online chart]
https://blog.hubspot.com/marketing/how-video-consumption-is-changing#:~:text=The%20number%20of%20digital%20video,content%20on%20their%20
mobile%20devices.[assessed 4.4.23]
Bump,P (2023) b Why do you watch videos [online chart]
https://blog.hubspot.com/marketing/how-video-consumption-is-changing#:~:text=The%20number%20of%20digital%20video,content%20on%20their%20
mobile%20devices.[assessed 4.4.23]
Coughlin (2023) internet speed [online]
https://www.techtarget.com/iotagenda/opinion/IoT-trends-to-keep-an-eye-on#:~:text=IoT%20Analytics%20projected%20that%202023,networks%20with%
204G%2F5G%20networks [assessed 4.4.23]
Datareportal (2023) Global internet user timeline (Data source Kelois analysis; it’s; gsma intelligence; Eurostat; world bank; Google’s advertising
resources; cia world factbook; cnnic; Apollo; kantar & ismai; local government authorities; UN) [online chart] available at:
https://datareportal.com/global-digital-overview#:~:text=A%20total%20of%205.16%20billion,of%20the%20world's%20total%20population.[assessed
4.4.23]
Carla Rosa Bentele
REFERENCE LIST - TASK 1
Deloitte (2021) The global health wearables market is already big and expanding fast [online chart] available at:
https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2022/wearable-technology-healthcare.html
[assessed 4.4.23]
Deluvio, C (2017) Netflix [photograph] available at:https://unsplash.com/photos/jtmwD4i4v1U [assessed 4.4.23]
Deluvio, C (2018) Ecommerce [photograph] available at:https://unsplash.com/photos/tcwNN4B9uWE [assessed 4.4.23]
Dumloau, N(2020) video content [photograph] available at: https://unsplash.com/photos/dvrh7Hpuyp4 [assessed 18.4.23]
Em&Theo (2022) First computer [photograph] in unsplash.com. Available at: https://unsplash.com/photos/QZePhoGqD7w [assessed 4.4.23]
Fokina, M (2023) what consumers buy online [online chart]
https://www.tidio.com/blog/online-shopping-statistics/ [assessed 4.4.23]
Gabbert, E (2022) Online purchase [online] available at:https://www.wordstream.com/blog/ws/2012/12/10/three-types-of-search-queries
Iberdrola (2021) Global internet user & internet penetration world map (Data source internet world stats 2021) [online map] available at:
https://www.iberdrola.com/social-commitment/what-is-digital-divide [assessed 4.4.23]
Jordan, B (2020)b How to [photograph] available at: https://www.searchenginejournal.com/seo/how-people-search/#close [assessed 4.4.23]
Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart] available at:
https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/#:~:text=As%20of%2
0the%20third%20quarter,nearly%2066%20percent%20of%20respondents. [assessed 4.4.23]
Carla Rosa Bentele
REFERENCE LIST - TASK 1
Rubixen (2019) Online purchase [photograph] available at: https://unsplash.com/photos/Q59HmzK38eQ [assessed 11.4.23]
Similarweb (2023) Most Used Search Engines in April 2023 [online] https://www.similarweb.com/engines/ (accessed 16.5.23)
Socialcut (2018) facebook shop [photograph] available at: https://unsplash.com/photos/eXmrW9I1Fnw [assessed 12.4.23]
Spiske, M (2018) Data [photograph] in unsplash.com. Available at: https://unsplash.com/photos/iar-afB0QQw [assessed 4.4.23]
Wisevoter (2023) 10 countries with the fastest internet speed [online chart] available at: https://wisevoter.com/country-rankings/internet-speed-by-country/
[assessed 11.4.23]
Wyzowl (2023)The state of video consumption 2023 https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf [accessed
18.4.23]

More Related Content

Similar to Digital Revolution A comprehensive look at consumer internet usage and its life altering impact.

Technology impact on the consumers life
Technology impact on the consumers lifeTechnology impact on the consumers life
Technology impact on the consumers lifeZane Stepanova
 
Assignment2 Task1.pptx
Assignment2 Task1.pptxAssignment2 Task1.pptx
Assignment2 Task1.pptxUgne T.
 
Assignment 2 Part 1 Slideshare link submission.pdf
Assignment 2 Part 1 Slideshare link submission.pdfAssignment 2 Part 1 Slideshare link submission.pdf
Assignment 2 Part 1 Slideshare link submission.pdfkarandhar10
 
The impact of digital technology on businesses and consumers
The impact of digital technology on businesses and consumersThe impact of digital technology on businesses and consumers
The impact of digital technology on businesses and consumersAmber470074
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesGailGore1
 
The Evolution of the Internet
The Evolution of the Internet The Evolution of the Internet
The Evolution of the Internet PadmavatiYavagal
 
The Internet and How Consumers Use Of f Technology Has Impacted our Lives
The Internet and How Consumers Use Of f Technology Has Impacted our LivesThe Internet and How Consumers Use Of f Technology Has Impacted our Lives
The Internet and How Consumers Use Of f Technology Has Impacted our LivesSimoneNewellSchuster1
 
The Evolution of the Internet
The Evolution of the Internet The Evolution of the Internet
The Evolution of the Internet HannahWarren20
 
Impact of Technology on Consumer Lives
Impact of Technology on Consumer LivesImpact of Technology on Consumer Lives
Impact of Technology on Consumer LivesMadaleineBoardman
 
Task 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdf
Task 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdfTask 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdf
Task 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdfKristieKeppel
 
Unit 1 Assessment 2 Presentation.pdf
Unit 1 Assessment 2 Presentation.pdfUnit 1 Assessment 2 Presentation.pdf
Unit 1 Assessment 2 Presentation.pdfarbintmg19
 
The Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxThe Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxMorganEvans44
 
The impact of technology on consumers’ lives
The impact of technology on consumers’ livesThe impact of technology on consumers’ lives
The impact of technology on consumers’ livesMohammadAlAkhal
 
Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.LisaTaylor799906
 
HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME KaunainLakha
 
How Consumers Use Technology and it's Impact on their Lives.
How Consumers Use Technology and it's Impact on their Lives.How Consumers Use Technology and it's Impact on their Lives.
How Consumers Use Technology and it's Impact on their Lives.JonathanBurch7
 
The Internet Revolution
The Internet RevolutionThe Internet Revolution
The Internet RevolutionSimona Pisanu
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesnatalmogue
 

Similar to Digital Revolution A comprehensive look at consumer internet usage and its life altering impact. (20)

Technology impact on the consumers life
Technology impact on the consumers lifeTechnology impact on the consumers life
Technology impact on the consumers life
 
Assignment2 Task1.pptx
Assignment2 Task1.pptxAssignment2 Task1.pptx
Assignment2 Task1.pptx
 
Assignment 2 Part 1 Slideshare link submission.pdf
Assignment 2 Part 1 Slideshare link submission.pdfAssignment 2 Part 1 Slideshare link submission.pdf
Assignment 2 Part 1 Slideshare link submission.pdf
 
Jenmcmarketing t2
Jenmcmarketing t2Jenmcmarketing t2
Jenmcmarketing t2
 
Assignment 2 - Task 1
Assignment 2 - Task 1Assignment 2 - Task 1
Assignment 2 - Task 1
 
The impact of digital technology on businesses and consumers
The impact of digital technology on businesses and consumersThe impact of digital technology on businesses and consumers
The impact of digital technology on businesses and consumers
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
 
The Evolution of the Internet
The Evolution of the Internet The Evolution of the Internet
The Evolution of the Internet
 
The Internet and How Consumers Use Of f Technology Has Impacted our Lives
The Internet and How Consumers Use Of f Technology Has Impacted our LivesThe Internet and How Consumers Use Of f Technology Has Impacted our Lives
The Internet and How Consumers Use Of f Technology Has Impacted our Lives
 
The Evolution of the Internet
The Evolution of the Internet The Evolution of the Internet
The Evolution of the Internet
 
Impact of Technology on Consumer Lives
Impact of Technology on Consumer LivesImpact of Technology on Consumer Lives
Impact of Technology on Consumer Lives
 
Task 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdf
Task 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdfTask 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdf
Task 1 How Consumer's Use Technology & It's Impact On Our Lives V1.pdf
 
Unit 1 Assessment 2 Presentation.pdf
Unit 1 Assessment 2 Presentation.pdfUnit 1 Assessment 2 Presentation.pdf
Unit 1 Assessment 2 Presentation.pdf
 
The Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxThe Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptx
 
The impact of technology on consumers’ lives
The impact of technology on consumers’ livesThe impact of technology on consumers’ lives
The impact of technology on consumers’ lives
 
Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.
 
HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME
 
How Consumers Use Technology and it's Impact on their Lives.
How Consumers Use Technology and it's Impact on their Lives.How Consumers Use Technology and it's Impact on their Lives.
How Consumers Use Technology and it's Impact on their Lives.
 
The Internet Revolution
The Internet RevolutionThe Internet Revolution
The Internet Revolution
 
How consumers use technology and its impact on their lives
How consumers use technology and its impact on their livesHow consumers use technology and its impact on their lives
How consumers use technology and its impact on their lives
 

Recently uploaded

obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Valters Lauzums
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Spesialis Kandungan Resmi BPOM
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityTony Robert
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLotter Pro Brasil
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUsayangkamuu240203
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfInfyQ Seo Experts
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 
Admya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech Pvt. Ltd.
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfChristopher Ross
 
DM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenueDM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenuedeepushah1687
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024Jomer Gregorio
 

Recently uploaded (20)

obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
Klinik Jual Obat Aborsi Di Bandung wa 0851/7541/5434 Misoprostol 200mcg Pfize...
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 
Admya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing CompanyAdmya Infotech is the Best Digital Marketing Company
Admya Infotech is the Best Digital Marketing Company
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
DM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenueDM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenue
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 

Digital Revolution A comprehensive look at consumer internet usage and its life altering impact.

  • 1. Carla Rosa Bentele A comprehensive look at consumer internet usage and its life altering impact. Fig 1. Em&Theo (2022) First computer [photograph] Fig 2. Spiske (2018) data [photograph] DIGITAL REVOLUTION Carla Rosa Bentele
  • 3. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 3. Ahmed H, (2021) History of the internet [online chart] The launch of the internet can be traced back to the 1960's but It wasn't until 1983 that the current version of the Internet Protocol (IP) was established which allowed independent computers networks to communicate with each other. This technology was a huge milestone in history and has laid the foundation for the global network we know today. HISTORY OF THE INTERNET History of the internet timeline 1960 Internet launch US government 1970 1980 1990 2020 2010 2000 1st email sent Commercial use through telephone & modems WWW Web browsers Faster and more reliable internet Launch of smartphones .com & social media Carla Rosa Bentele
  • 4. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 4. Datareportal (2023) Internet user timeline [online chart] At the start of 2023, 5.16 billion people use the internet globally, which is the equivalent of 64.4 % of the world’s total population. ACCESS TO THE INTERNET Global Internet users timeline (Jan 2003) 1st Website 6.8.1991 Carla Rosa Bentele
  • 5. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 5. Wisevoter (2023) 10 countries with the fastest internet speed [online chart] Countries that are more developed generally have the money to invest in infrastructure to gain better internet speeds. A v e r a g e I n t e r n e t ACCESS TO THE INTERNET 10 countries with the fastest internet speed (2023) 1st Website 6.8.1991 Carla Rosa Bentele
  • 6. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 6. Iberdrola (2021) Global internet user & internet penetration world map (Data source internet world stats 2021) [online map] Over 2.9 billion people, nearly half of the world’s population don’t have internet connection. The internet world map Discover the number of user and internet penetration globally (Dec 2021) ACCESS TO THE INTERNET Carla Rosa Bentele
  • 7. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 7. Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart] With the increase of new technologies we can see the rise of users surfing the web through a variety of electronic devices. DIGITAL DEVICES USED BY AUDIENCES Share of users worldwide accessing the internet in 3rd quarter 2022, by device Carla Rosa Bentele
  • 8. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 8.Deloitte (2021) The global health wearables market is already big and expanding fast [online chart] Wearables technology is an electronic device which can be worn to digitally record health data. Advances in artificial intelligence and sensors means people can track everything from their heart rate, steps count, athletic performance, sleep, calories, stress levels, and even manage chronic health conditions. With forever evolving technologies and health care providers getting trained in how to use these devices Deloitte Global predicts that nearly 440 million devices will be shipped worldwide by 2024. (Figure 8) DIGITAL DEVICES USED BY AUDIENCES Smart watches & fitness trackers & wearable medical sensors and devices Carla Rosa Bentele
  • 9. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 9.Similarweb (2023) Most Used Search Engines in April 2023 [online chart] Google's market share is 91.05% in April 2023, which makes it the most popular & most used search engine in the world. HOW CUSTOMERS SEARCH FOR INFORMATION Most Used Search Engines in April 2023 Carla Rosa Bentele
  • 10. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 10. Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart] DO Transactional queries Gabbert (2022) tells us a transactional search is when a customer is wanting to purchase something specific which might look like ‘best coffee machines’ or ‘buy trainers.’’ Keywords Buy, purchase, order, cheap, discount or best. HOW CUSTOMERS SEARCH FOR INFORMATION Carla Rosa Bentele
  • 11. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 11. Jordan (2020) b Books on bookshelf [photograph] KNOW Informational queries A Know search is when the someone wants to learn something and find something out like ‘How to make cakes’ or ‘What is the the capital of england’ HOW CUSTOMERS SEARCH FOR INFORMATION Carla Rosa Bentele
  • 12. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 12. Bennet, T (2018) Facebook search [photograph] GO Navigational queries The user is looking for a particular website, brand, or company like ‘facebook’ or ‘ITV’. HOW CUSTOMERS SEARCH FOR INFORMATION Carla Rosa Bentele
  • 13. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 13. Fokina (2023) What consumers buy online [online chart] Recent online shopping data (Fokina 2023) tells us that 2.14 billion shoppers are now buying online. Current world population of 7.9 billion, which means that 27% of all people are digital buyers. We can see (Figure 12) that as of 2023 the fashion category is in the lead of everything else when it comes to total spend of ecommerce sales. WHAT CONSUMERS BUY ONLINE Top online shopping categories worldwide in 2023 Total spend Fashion Electronics Toys Hobby & DIY Furniture Beauty, Health Personal & Household care $1070 Billion $990 Billion $720 Billion $530 Billion $450 Billion Carla Rosa Bentele
  • 14. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 14. Bump,P (2023) a Global number of digital video viewers 2019-2023 [online chart] Video content is on the rise and is expected to reach 3.5 billion by the end of 2023. ONLINE VIDEO CONSUMPTION Number of digital video viewers worldwide from 2019 - 2023 (in billions) Carla Rosa Bentele
  • 15. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 15. Bump,P (2023) b Why do we watch videos [online chart] HubSpot's research 2023 (Figure 14) found that consumers watch videos primarily to "help me relax and unwind," with 32.8 % of respondents selecting this as their top reason for watching videos. ONLINE VIDEO CONSUMPTION Why do you watch videos? Carla Rosa Bentele
  • 16. Carla Rosa Bentele 5G offers faster speeds of data transfer, such as high-quality video streaming, virtual reality, and augmented reality. Coughlin (2023) Enable the Internet of Things (IoT) smart devices to grow even more rapidly increasing connectivity. Increase in digital devices have the potential to improve productivity, creating access to the internet at any time. Since working from home became the norm technologies have changed how we communicate online. Voice recognition offers several benefits for users, including improved accessibility, convenience, and speed when searching for information. Image search is a powerful tool that can help users find what they are looking for more quickly and easily, while also enabling businesses to provide more relevant search results and improve the overall user experience. Since covid 19 shoppers had to shop online for their everyday essentials. Wyzowl (2023) research suggests people are watching 17 hours of videos online per week. Video has become a way for people to learn about product gain new skills or escape daily life. CONSUMER TRENDS OVER THE LAST 3-5 YEARS Fig 16. Fokina (2023) What consumers buy online [online chart] Carla Rosa Bentele
  • 18. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 17. Socialcut (2018) facebook shop [photograph] Communication Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have become integral parts of people's lives by, to connect with friends and family, share updates, and consume products, services, and other content. As a result, businesses have a unique opportunity to reach their target audience where they spend their time to market product & services. SUMMARY Carla Rosa Bentele
  • 19. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 18. Deluvio (2017) Netflix [photograph] Entertainment Since Co-vid 19 people are now streaming a lot of their entertainment through websites such as Netflix, Amazon Prime, Disney etc instead of traditional TV. The use of mobile devices to consume content has also increased, with many consumers now listening to music, watching videos and playing games on their smartphones, tablets or laptops. With a subscription new films and original content is readily available on many devices with a reliable internet connection. SUMMARY Carla Rosa Bentele
  • 20. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 19. .Deluvio (2018) Ecommerce [photograph] Ecommerce Online shopping is growing year on year. Consumers can now buy products/ services from around the world making it convenient and accessible for anyone with an internet connection to purchase things without leaving the house. Global ecommerce is enabling people to have more choice and flexibility with immediate access to best price, features and reviews which is also timesaving. SUMMARY Carla Rosa Bentele
  • 21. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 20. Albert F (2018) I watch [photograph] Healthcare With today's innovations there is a rise in electronic wearable technology from smart watches, VR headsets, to implanted in the user body which can track everything from your physical movements to your calorie consumption. This technology is having a positive impact on consumers lives by improving wellness and getting them to be more active. SUMMARY Carla Rosa Bentele
  • 22. Carla Rosa Bentele Fig 3. Llanton,N. Hypebeast / Nike (2022) ‘Celebrating 50 Years of Nike Running’ [photograph] Fig 21. Dumloau (2020) video content [photograph] Online video Video provides people with strong visual content that capture learners attention keeping them engaged. Video can also provide visual aids such as subtitles, that can help reinforce the meaning of the content making it more accessible to a wider audience. There is generally a how video for anything you want to learn making it easy for anyone to gain new knowledge. Video creates opportunity for brands to showcase product, whilst explaining it with a personal touch, expressing their brand values to target audience. SUMMARY Carla Rosa Bentele
  • 24. Carla Rosa Bentele REFERENCE LIST - TASK 1 Ahmed, H (2021) History of the internet [online chart] https://kinex.co.uk/history-of-the-internet/ [assessed 11.4.23] Albert, F (2018) I watch [photograph] available at: https://unsplash.com/photos/3e3MRBYVE7A [assessed 4.4.23] Bennet, T (2018) Facebook search [photograph] available at: https://unsplash.com/photos/OwvRB-M3GwE [assessed 4.4.23] Bump,P (2023) a Global number of digital video viewers 2019-2023 [online chart] https://blog.hubspot.com/marketing/how-video-consumption-is-changing#:~:text=The%20number%20of%20digital%20video,content%20on%20their%20 mobile%20devices.[assessed 4.4.23] Bump,P (2023) b Why do you watch videos [online chart] https://blog.hubspot.com/marketing/how-video-consumption-is-changing#:~:text=The%20number%20of%20digital%20video,content%20on%20their%20 mobile%20devices.[assessed 4.4.23] Coughlin (2023) internet speed [online] https://www.techtarget.com/iotagenda/opinion/IoT-trends-to-keep-an-eye-on#:~:text=IoT%20Analytics%20projected%20that%202023,networks%20with% 204G%2F5G%20networks [assessed 4.4.23] Datareportal (2023) Global internet user timeline (Data source Kelois analysis; it’s; gsma intelligence; Eurostat; world bank; Google’s advertising resources; cia world factbook; cnnic; Apollo; kantar & ismai; local government authorities; UN) [online chart] available at: https://datareportal.com/global-digital-overview#:~:text=A%20total%20of%205.16%20billion,of%20the%20world's%20total%20population.[assessed 4.4.23]
  • 25. Carla Rosa Bentele REFERENCE LIST - TASK 1 Deloitte (2021) The global health wearables market is already big and expanding fast [online chart] available at: https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2022/wearable-technology-healthcare.html [assessed 4.4.23] Deluvio, C (2017) Netflix [photograph] available at:https://unsplash.com/photos/jtmwD4i4v1U [assessed 4.4.23] Deluvio, C (2018) Ecommerce [photograph] available at:https://unsplash.com/photos/tcwNN4B9uWE [assessed 4.4.23] Dumloau, N(2020) video content [photograph] available at: https://unsplash.com/photos/dvrh7Hpuyp4 [assessed 18.4.23] Em&Theo (2022) First computer [photograph] in unsplash.com. Available at: https://unsplash.com/photos/QZePhoGqD7w [assessed 4.4.23] Fokina, M (2023) what consumers buy online [online chart] https://www.tidio.com/blog/online-shopping-statistics/ [assessed 4.4.23] Gabbert, E (2022) Online purchase [online] available at:https://www.wordstream.com/blog/ws/2012/12/10/three-types-of-search-queries Iberdrola (2021) Global internet user & internet penetration world map (Data source internet world stats 2021) [online map] available at: https://www.iberdrola.com/social-commitment/what-is-digital-divide [assessed 4.4.23] Jordan, B (2020)b How to [photograph] available at: https://www.searchenginejournal.com/seo/how-people-search/#close [assessed 4.4.23] Petrosyan, A (2023) Share of users worldwide accessing the internet in 3rd quarter 2022, by device [online chart] available at: https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/#:~:text=As%20of%2 0the%20third%20quarter,nearly%2066%20percent%20of%20respondents. [assessed 4.4.23]
  • 26. Carla Rosa Bentele REFERENCE LIST - TASK 1 Rubixen (2019) Online purchase [photograph] available at: https://unsplash.com/photos/Q59HmzK38eQ [assessed 11.4.23] Similarweb (2023) Most Used Search Engines in April 2023 [online] https://www.similarweb.com/engines/ (accessed 16.5.23) Socialcut (2018) facebook shop [photograph] available at: https://unsplash.com/photos/eXmrW9I1Fnw [assessed 12.4.23] Spiske, M (2018) Data [photograph] in unsplash.com. Available at: https://unsplash.com/photos/iar-afB0QQw [assessed 4.4.23] Wisevoter (2023) 10 countries with the fastest internet speed [online chart] available at: https://wisevoter.com/country-rankings/internet-speed-by-country/ [assessed 11.4.23] Wyzowl (2023)The state of video consumption 2023 https://wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf [accessed 18.4.23]