The document discusses the evolution of technology and the internet over time. It notes that the internet started in the 1960s for government research but became more widely available in the 1980s with the creation of internet service providers. Today, billions of people worldwide use various digital devices like smartphones, laptops, and smart TVs to access the internet for communicating, searching for information, shopping, and watching videos. The widespread adoption of new technologies has significantly impacted consumer behaviors and expectations.

1. The Evolution of
Technology and How
it Impacts Our Lives

2. • In the 1960’s the internet started as a way for government researchers to chare information. When this technology was first
released computers were large and immobile and people would need to travel to a site to use the computer. January 1st 1983 is
considered the internets first birthday.
• In the late 80’s the first internet service providers were formed, these included company like PSINet, UUNET and Netcom.
• The rise of the internet started from the 90’s but the largest changes that catapulted the internet into what it is today happened
over a fairly short period of time around 2005-2010.
• In today’s society people use the internet for an array of things as it makes it possible to find information quickly at the click of a
finger. One of the main reasons people use the internet today is to communicate with people, the internet makes it easy to
connect with people from all over the world, by messaging, social media and the many video calling platforms now available.
• There are 5.03 billion people around the world using the internet as of April 2022, this is the equivalent of 63.1% of the total
world’s population.
Access to the Internet

3. Fig 1, Hootsuite. (2022) Essential Digital Headlines [Image]

4. Digital Devices Used By Audiences
Customers use an array of different devices to access the internet, these include desktop computers, laptops, mobile phones, tablets,
smart watches, smart tv’s, game consoles, home appliances, smart glasses and others.
Fig 2, Bullock, J. (2020) Desktop Computer [image]
Fig 5, Office Works. (2022) iPad [image]
Fig 3, Australia Post. (2022) Laptop [image]
Fig 6, Amazon. (2022) Smart Watch [image]
Fig 4, Kogan. (2022) Smart TV [image]
Fig 7, Apple. (2022) iPhone [image]

5. How Customers Search For Information
The three top search websites on the internet are Google, Bing and Yahoo. With Google holding 85.86% of the
search market share.
Within these search engines, customers are able to search for any they need from as simple as the weather to
booking hotels and flights, researching different subjects or places to anything and everything else.
By sorting through 240 million active websites search engines are able to provide you with the information that
you need by searching simple phrases.
Fig 8, Google (n.d) Google Logo [image] Fig 9, Warren.T, (2020) Bing Logo [image] Fig 10, Yahoo (n.d) Yahoo Logo [image]

6. What Customers Buy Online
It is estimated that 2.14 billion people purchase goods online
Clothing and Accessories Beauty and Health Products
Flights, Accommodation and
Other Holiday Activities
Cars and Other Automobiles Gifts and Flowers
Groceries and Takeaway
Food and Drinks

7. How Australian’s Shop Online
as of Oct 21 by Device
Multiple Devices
59%
Mobile Only
24%
Laptop Only
17%

8. Online Video Consumption
0 10 20 30 40 50 60 70 80 90 100
Any Kind of Video
Music Video
Comedy, Meme or Viral Video
Tutorial or How-To Video
Video Livestream
Educational Video
Product Review Video
Sports Clip or Highlights Video
Video Gaming
Influencer Videos and Vlogs
Percentage of internet users
aged 16 to 64 who watch each
kind of video content via the
internet each week
92% of internet users
watch some kind of
video content online
each week

9. Consumer Trends
The upgrade and change in technology over the recent years has allowed consumers to be more
connected and in touch than ever before.
With the use of new technology such as smart phones and smart watches, it allows consumers to shop
and research at any given minute whether it be in the comfort of their own home, on public transport or
even on the other side of the world.
A study by the Centre for Economics and Business Research has shown that UK consumers spend over
£22.8 billion per year online shopping while on public transport.
With the introduction of online chats and social media, it is easier now more than ever for companies to
engage with their consumers and meet their needs in a more efficient way than ever before.

10. Summary
The changes in technology since the introduction of the internet in the 1980’s has been extraordinary
and shows no signs of slowing down.
Consumers are now accustomed to having the information at the click of a finger or a button and this
expectation will continue to grow.
As we move towards more electric cars and other electrical advances including robots our
expectations of technology will only increase.
More and more businesses are moving all their marketing ventures to be online only including
Facebook and Instagram ads and with the addition of different social media channels like Tik Tok
businesses need to continue to keep their fingers on the pulse. Businesses are starting to steer further
away from traditional marketing like magazine ads or other print marketing.

11. References
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