11. Summary
• Internet's growing importance in daily life and future
generations
• Potential widening of 'digital divide'
• Future internet landscape shaped by AI and AR
• Global transition to internet-based consumerism required
• Rising consumer expectations
• Emphasis on immediate service and universal access
• Critical role of social media platforms like TikTok in brand
promotion
• Consumer feedback shaping marketing strategies and
brand perceptions
12. 1. Armstrong, M. and Richter, F. (2023) Infographic: Global internet speeds rising rapidly, Statista Daily Data. Available at: https://www.statista.com/chart/31075/global-average-internet-download-speed/ (Accessed:
19 January 2024).
2. Bump, P. (2023) How video consumption is changing in 2023 [new research], HubSpot Blog. Available at: https://blog.hubspot.com/marketing/how-video-consumption-is-changing (Accessed: 22 January 2024).
3. Chevalier, S. (2022) Global retail e-commerce sales 2026, Statista. Available at: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-
sales/#:~:text=In%202020%2C%20retail%20e%2Dcommerce,most%20popular%20online%20activities%20worldwide. (Accessed: 22 January 2024).
4. International Telecommunication Union (2021) Measuring digital development: Facts and Figures 2021, International Telecommunication Union (ITU). Available at: https://www.itu.int/itu-
d/reports/statistics/facts-figures-2021/ (Accessed: 22 January 2024).
5. International Telecommunication Union (2023) Statistics, International Telecommunication Union (ITU). Available at: https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx (Accessed: 22 January 2024).
6. Internet World Stats (2024) Internet growth statistics 1995 to 2023 - the global village online, Internet World Stats. Available at: https://www.internetworldstats.com/emarketing.htm (Accessed: 19 January 2024).
7. Kelly, P. (2017) Which channels do consumers use when researching products before buying online?, Smart Insights. Available at: https://www.smartinsights.com/online-brand-strategy/multichannel-
strategies/channels-consumers-use-researching-products-buying-online/ (Accessed: 22 January 2024).
8. Kemp, S. (2022) Digital 2022: Global Overview Report - DataReportal – Global Digital Insights, DataReportal. Available at: https://datareportal.com/reports/digital-2022-global-overview-report (Accessed: 22
January 2024).
9. Kemp, S. (2023) Digital 2023: Global Overview Report - DataReportal – Global Digital Insights, DataReportal. Available at: https://datareportal.com/reports/digital-2023-global-overview-report (Accessed: 22
January 2024).
10. Kessel, I. von and Richter, F. (2017) Infographic: Where do we buy what?, Statista Daily Data. Available at: https://www.statista.com/chart/10292/shopping-online-and-in-store/ (Accessed: 22 January 2024).
11. McClain, C. (2021) The internet and the pandemic, Pew Research Center: Internet, Science & Tech. Available at: https://www.pewresearch.org/internet/2021/09/01/the-internet-and-the-pandemic/ (Accessed:
22 January 2024).
12. Medium (2023) History of internet, Medium. Available at: https://medium.com/@developingfreaks/history-of-internet-cd5b0add7fa8 (Accessed: 22 January 2024).
13. Petrosyan, A. (2023) Internet and social media users in the world 2023, Statista. Available at: https://www.statista.com/statistics/617136/digital-population-worldwide/ (Accessed: 19 January 2024).
14. Richter, F. (2018) Infographic: What makes a great online shopping experience?, Statista Daily Data. Available at: https://www.statista.com/chart/14012/features-making-a-great-online-shopping-experience/
(Accessed: 22 January 2024).
15. Smith, M. (2023) One in eight Britons say they are trying to use their phones less, YouGov. Available at: https://yougov.co.uk/technology/articles/45659-one-eight-britons-say-they-are-trying-use-their-ph
(Accessed: 22 January 2024).
References
Editor's Notes
Medium (2023) History of internet, Medium. Available at: https://medium.com/@developingfreaks/history-of-internet-cd5b0add7fa8 (Accessed: 22 January 2024).
https://www.oberlo.com/statistics/how-many-people-use-internet
(e.g. changes in the number of people accessing the internet, internet speeds, etc)
60% of the World's Population Is Now Online — DataReportal – Global Digital Insights
https://explodingtopics.com/blog/mobile-internet-traffic
International Telecommunication Union (2023) Statistics, International Telecommunication Union (ITU). Available at: https://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx (Accessed: 22 January 2024).
International Telecommunication Union (2021) Measuring digital development: Facts and Figures 2021, International Telecommunication Union (ITU). Available at: https://www.itu.int/itu-d/reports/statistics/facts-figures-2021/ (Accessed: 22 January 2024).
The Internet and the Pandemic | Pew Research Center
How is internet useage going to change:
- Immersive experiences
- Body Augmentation, wearable health tech
- Increased privacy concerns
63% of 18-24 year olds in Britian think they use their mobile phones too much and 23% are actively trying to use them less (Smith, 2023).
The Evolution of E-commerce Technology (clerk.io)
https://post.parliament.uk/covid-19-and-the-digital-divide/
Statista (2023) Number of internet users worldwide 2022, Statista. Available at: https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/ (Accessed: 08 December 2023).
Internet Growth Statistics 1995 to 2023 - the Global Village Online (internetworldstats.com)
