The document presents a summary of research on how consumers use technology and how it impacts their lives. Some key findings include: - People now spend over 6 hours per day on the internet on average, with mobile phones and laptops being the most common devices. - Social media and chat apps are the most popular mobile app categories, accounting for 89% of mobile app use. - Video content is increasingly popular, with 1 billion hours watched daily on YouTube alone. - E-commerce has grown significantly with online shopping now more convenient through payment technologies and omni-channel support. - Technology is enabling homes to become hubs for many activities like work, shopping, entertainment, and exercise through devices and connectivity.

1. Marketing Unit 1: Evolution of Digital Marketing
Assignment 2 Task 1
Presented by: Yan Ki CHAN 86649925
Fig 1: Fauxels (2019) 'Flatlay Display of Electronics next to Eyeglases' [photo]

2. The Brief
Prepare a presentation document illustrating how consumers use technology and its impact on
their lives. You will need to conduct online research so you can understand how audiences use
technology and its impact on their lives. Your presentation document will be a series of slides
which include a collection of images, graphs and written descriptions (see the example of a slide
in the Supplementary Materials section).

3. Fig 2: Weebly (n.d.) 'Internet History and Development' [photo]
Introduction
Internet connected the world together. Since the dotcom bursted in 2000, technology keep upgrading and it's changing
our lives to become more convienence and efficiency.

4. Fig 3: Miniwatts Marketing Group (2020) 'WORLD INTERNET USAGE AND POPULATION STATISTICS' [photo]
We have around 60% Internet users in the world and it growth 1,187% in past 20 years.

5. Fig 4: Kemp S. (2020) 'Time Spent Using the Internet Each Day January 2020 DataReportal' [photo]
The average internet users spent 6 hours and 43 minutes online a day. If we allow roughly 8 hours sleep a
day, we spend more than 40% of our waking time using the internet.

6. Fig 5: Kemp S. (2020) 'Share of Web Traffic by Device January 2020 DataReportal' [photo]
Users use variety devices to go online. Mobile phones and Laptops & Desktops are the majority.

7. Fig 6: Kemp S. (2020) 'Use of Mobile Apps by Category January 2020 DataReportal' [photo]
Users' majority use on Chat Apps and Social Networking Apps which both also contribute 89%.

8. Fig 7: AXEM (n.d) 'Digital Device' [photo]
Users has multiple devices for access internet: laptop, desktop, tablet, mobile phone, digital watch, google
ring, google glasses, gps etc. It makes our live more easy to access and being connected.

9. Fig 8: Live Enhanced (2020) 'World’s Top 15 Popular Search Engines List- Updated List 2020 ' [photo]
Users use various channels to search information and recommendation. The most popular search engines
are Google, Bing, Yahoo Search, Yandex, Baidu. On top of type search, users can access search engines
through voice search like Amazon Alexa, Apple Siri and Google Now.

10. Fig 9: Akhtar A. (2019) '50+ Breathtaking Online Shopping Statistics You Never Knew ' [photo]
Since the internet is more convience and make many things more seamless. A rising trend that more and
more customers purchase online. They purchase goods like gocery, clothes, shoes, beauty products,
furniture, laptops, digital devices etc. On top of that, customers will purchase service online as well. For
instance, online training, study course, consultation or after sales service etc.
E-commerce

11. Fig 10: McCoy J. (2019) 'Video Content & Visual Storytelling' [photo]
Customers have more consistent preference on video. And, Millennails are preferred video than branded
emails.

12. Fig 11: Mohsin M. (2020) 'People Enjoy Watching Videos on YouTube Everyday' [photo]
According to Mohsin, Everyday user watch one billion hours of video on YouTube and generate billions of
views from YouTube report. Besides of users use YouTube for entertaining video, they use it as a credibility
content sources as well.

13. Fig 12: Griful M. (2017) 'Top most exciting #Digital Trends for 2020 voted by brands' [photo]
Over past few years, new techonology are connected users to enhance their daily life.

14. Fig 13: Angus A. (2020) 'Top 10 Global Consumer Trends 2020' [photo]
According to Angus, consumer trend will tend to be the multifunctional Homes that conusmer's homes
evolving beyond the traditional function of living and sleeping. More towards to the hub for many activities
- work, shop, play and exercise. Consumers want greater flexibility in their lifestyles and high-speed internet
access. Technology advancement are enabling them to do more in and from their homes.

15. In conclusion, technology is helping us to improve our life more convienient and efficiency. Since we can be
more seamless to connect to the world. We have below benefits and its a rising trend to improve our life
continuely.
1. E-commerce
Due to the payment technology is upgrading and the omni channels support, it is more convienence to
purchase online. Physical stores are changing to a experience places instead of just retail.
2. Connected to Multifunction Hubs
Digital gadgets, wearable devices or mobile apps are connected and easiler to control everythings by
shortcut.
3. Video Consumption
Video consumption is a rising trend. Powerful content video is more important and it is a credibility
sources when consumer considering a new product or branding.
4. Search technology
Search is another critical technology. Customers will search by type and voice to compare before made
the purchase decision.

16. Reference List
Fauxels (2019) 'Flatlay Display of Electronics next to Eyeglases' [photo] in Pexels. Available at:
https://www.pexels.com/photo/flatlay-display-of-electronics-next-to-eyeglases-3184454/ [accessed 16 Jun
2020]
Weebly (n.d.) 'Internet History and Development' [photo] Available at:
http://developmentoftheinternet420.weebly.com/brief-history.html [accessed 24 Jun 2020]
Miniwatts Marketing Group (2020) 'WORLD INTERNET USAGE AND POPULATION STATISTICS' [photo]
Available at: https://www.internetworldstats.com/stats.htm [accessed 19 Jun 2020]
Kemp S. (2020) 'Time Spent Using the Internet Each Day January 2020 DataReportal' [photo]
https://datareportal.com/reports/digital-2020-global-digital-overview [accessed 24 Jun 2020]
Kemp S. (2020) 'Share of Web Traffic by Device January 2020 DataReportal' [photo] Available at:
https://datareportal.com/reports/digital-2020-global-digital-overview [accessed 16 Jun 2020]
Kemp S. (2020) 'Use of Mobile Apps by Category January 2020 DataReportal' [photo] Available at:
https://datareportal.com/reports/digital-2020-global-digital-overview [accessed 16 Jun 2020]

17. Reference List
AXEM (n.d) 'Digital Device' [photo] Available at: https://axem.com.au/Functionality/Concepts/Internet-of-
Things [accessed 19 Jun 2020]
Live Enhanced (2020) 'World’s Top 15 Popular Search Engines List- Updated List 2020 ' [photo]
Available at: https://www.liveenhanced.com/worlds-top-15-search-engines-list-updated-list-of-2018/
[accessed 19 Jun 2020]
Akhtar A. (2019) '50+ Breathtaking Online Shopping Statistics You Never Knew ' [photo] Available at:
https://www.monsterinsights.com/50-breathtaking-online-shopping-statistics-you-never-knew/ [accessed
19 Jun 2020]
McCoy J. (2019) 'Video Content & Visual Storytelling' [photo] Available at:
https://www.searchenginejournal.com/content-trends/329253/#close [accessed 23 Jun 2020]
Mohsin M. (2020) 'People Enjoy Watching Videos on YouTube Everyday' [photo] Available at:
https://www.oberlo.com/blog/youtube-statistics [accessed 23 Jun 2020]

18. Reference List
Griful M. (2017) 'Top most exciting #Digital Trends for 2020 voted by brands' [photo] Available at:
https://twitter.com/marcgriful/status/868187726511820800 [accessed 23 Jun 2020]
Angus A. (2020) 'Top 10 Global Consumer Trends 2020' [photo] Available at:
https://www.researchworld.com/top-10-global-consumer-trends-2020/ [accessed 23 Jun 2020]

19. Thank You