Interaction Design L06 - Tricks with Psychology

Can psychology tricks us to do what someone else want? or can we do some cool tricks with psychology?

Source: http://www.adweek.com/adfreak/wes-anderson-meets-addams-family-beautifully-crazy-ad-optician-167287

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Book: Steve Jobs, Isaacson.

How to write better creative strategies and briefs. This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight. What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation. Enjoy. Ps. And please share if you have learnt something from this presentation.

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Presenter: Larry Asher, Worker Bees, SVC, Principal We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.

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As a kid, did you dream of working in the e-learning field when you grew up? Chances are, it wasn’t even on your radar. So here you are, completely by accident, and yet passionate about what you do and excited to take your practice to the next level. So what can you do to move beyond your sweet spot and become a more well-rounded practitioner? Opening keynote presentation at the Chicago eLearning & Technology Showcase on August 5, 2014 in Naperville, IL.

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All educators seek the magic trinity of attention, comprehension, and retention. For interaction design educators, the struggle to achieve these goals is even greater. Hopeful designers enter the field with lofty aspirations, yet they still need to learn the fundamental principles of design and build the core skills of an interaction designer. While keeping design students engaged is undoubtedly a challenge, there is a medium that allows students to internalize the fundamentals of design by experiencing them. Games. Games have become ubiquitous in our culture. They are inherently engaging. Some are good and some are… not. By teaching design students how to design games, educators expose their students to the basics of interaction design in ways that the students can experience themselves. Concepts like affordance, skill building, storytelling, and emotion become real rather than just conceptual. Altering the parameters of their games helps students feel the effect these concepts have on their games. This method has the potential to improve interaction design education across the board by ensuring that design graduates have internalized the fundamentals by the time they are ready to enter the field. What’s more, any design educator can learn to teach interaction design by teaching their students how to design games. After all, it’s fun!

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It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.

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