The document summarizes 7 principles for innovation from Steve Jobs' career at Apple:
1. Do what you love - follow your passion rather than trying to please others or chase money. Jobs suggested finding something you're passionate about.
2. Put a dent in the universe - have a bold, specific, concise vision that inspires others and guides the company's direction. Jobs' vision of personal computers for everyone motivated the development of the Macintosh.
3. Kick start your brain - seek diverse experiences to stimulate creativity. Jobs explored many fields outside of technology for inspiration. Exposure to new ideas leads to connections that others may miss.
Carmine Gallo’s book, The Innovation Secrets of Steve Jobs, reveals the 7 principles behind breakthrough success--principles that anyone can use to rethink, reinvent, and revitalize their career, brand, or business.
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to ‘think different’
in any profession or workplace. Among these principles are the importance of following one’s heart and pursuing one’s passion, as well as the importance of seeking out new experiences. Innovations occur by making connections between unexpected things, and this ability is rooted in a life filled with a wide range
of experiences. Simplicity is also crucial, because anything
which is more complicated than it needs to be will attract a narrower audience. Also important is the ability to communicate the importance and utility of one’s innovation, or tell its story, effectively.
High Performance Leadership lessons from movies and from world's top leaders ...Kartik Mehta
High performance leadership lessons from Chak De India and a great movie Lagaan!
Leadership tips ans lifetime lessons from Dsteve jo bs hirubhai ambani and Steve jobs.
Carmine Gallo’s book, The Innovation Secrets of Steve Jobs, reveals the 7 principles behind breakthrough success--principles that anyone can use to rethink, reinvent, and revitalize their career, brand, or business.
In The Innovation Secrets of Steve Jobs, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to ‘think different’
in any profession or workplace. Among these principles are the importance of following one’s heart and pursuing one’s passion, as well as the importance of seeking out new experiences. Innovations occur by making connections between unexpected things, and this ability is rooted in a life filled with a wide range
of experiences. Simplicity is also crucial, because anything
which is more complicated than it needs to be will attract a narrower audience. Also important is the ability to communicate the importance and utility of one’s innovation, or tell its story, effectively.
High Performance Leadership lessons from movies and from world's top leaders ...Kartik Mehta
High performance leadership lessons from Chak De India and a great movie Lagaan!
Leadership tips ans lifetime lessons from Dsteve jo bs hirubhai ambani and Steve jobs.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Summary from Carmine Gallo's book The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success .... you can purchase the book from
http://www.amazon.com/Innovation-Secrets-Steve-Jobs-Breakthrough/dp/007174875X
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Summary from Carmine Gallo's book The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success .... you can purchase the book from
http://www.amazon.com/Innovation-Secrets-Steve-Jobs-Breakthrough/dp/007174875X
“We’re here to put a dent in the universe,” said Steve Jobs, co-founder of Apple Computer and then chairman and CEO of Apple Inc. Today, all personal computers incorporate a version of the mouse-driven graphical user interface that Jobs perfected and popularized. The guiding spirit behind the Macintosh computer, iPod, iPad, iPhone and iTunes, Jobs is an American corporate legend. Few people worked more closely with him than Jay Elliot, a former senior vice president at Apple. In this business biography, written before Jobs died, Elliot and co-author William L. Simon detail
Jobs’s corporate achievements, his attention to product detail and his visionary leadership. Their revealing profile to those compelled by or curious about the genius of Jobs.
https://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs
The Real Leadership Lessons of Steve Jobs
Walter Isaacson
From the April 2012 Issue
His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his
parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997,
and by the time he died, in October 2011, had built it into the world’s most valuable company.
Along the way he helped to transform seven industries: personal computing, animated movies,
music, phones, tablet computing, retail stores, and digital publishing. He thus belongs in the
pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt
Disney. None of these men was a saint, but long after their personalities are forgotten, history
will remember how they applied imagination to technology and business.
“The people who are crazy enough to think they can change the world are the ones who do.”
—Apple’s “Think Different” commercial, 1997
In the months since my biography of Jobs came out, countless commentators have tried to draw
management lessons from it. Some of those readers have been insightful, but I think that many of
them (especially those with no experience in entrepreneurship) fixate too much on the rough
edges of his personality. The essence of Jobs, I think, is that his personality was integral to his
way of doing business. He acted as if the normal rules didn’t apply to him, and the passion,
intensity, and extreme emotionalism he brought to everyday life were things he also poured into
the products he made. His petulance and impatience were part and parcel of his perfectionism.
One of the last times I saw him, after I had finished writing most of the book, I asked him again
about his tendency to be rough on people. “Look at the results,” he replied. “These are all smart
people I work with, and any of them could get a top job at another place if they were truly
feeling brutalized. But they don’t.” Then he paused for a few moments and said, almost
wistfully, “And we got some amazing things done.” Indeed, he and Apple had had a string of hits
over the past dozen years that was greater than that of any other innovative company in modern
times: iMac, iPod, iPod nano, iTunes Store, Apple Stores, MacBook, iPhone, iPad, App Store,
OS X Lion—not to mention every Pixar film. And as he battled his final illness, Jobs was
surrounded by an intensely loyal cadre of colleagues who had been inspired by him for years and
a very loving wife, sister, and four children.
So I think the real lessons from Steve Jobs have to be drawn from looking at what he actually
accomplished. I once asked him what he thought was his most important creation, thinking he
would answer the iPad or the Macintosh. Instead he said it was Apple the company. Making an
enduring company, he said, was both far harder and more important than making ...
1. Innovate the Steve Jobs Way
7 insanely different principles for breakthrough success
C a r m in e G a llo
Columnist,
BusinessWeek.com
2. Introduction
There are very few people in the world today more closely associated with innovation than Apple co-founder, Steve
Jobs. He is the classic American entrepreneur — starting his company in the spare bedroom of his parents’ house
and pioneering the development of the first personal computer for everyday use. Jobs was fired from the company
he had started but he returned in 1997 . It was 12 years later, and Apple was close to bankruptcy . Jobs not only
saved the company but in the next 10 years reinvented not just one industry but four — computing, music,
telecommunications and entertainment (let’s not forget he’s the CEO of a little company called Pixar).
In 2010, Fortune magazine named Jobs the CEO of the Decade. Also, the famed New York Times columnist Thomas
Friedman wrote a column in which he declared America needs more jobs — Steve Jobs. He meant that innovation
and creativity must be nurtured and encouraged to help the United States and other countries emerge from the
global recession.
Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the core principles that
drive Jobs and his success. Until now, that is. My book The Innovation Secrets of Steve Jobs (McGraw-Hill, 2010)
reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Jobs
throughout his career and, more important, principles you can adopt today to “think different” and reinvent your
company, product or service.
3. 1
Principle One: Do what you love.
In 2005, Steve Jobs told Stanford University’s graduating class that the
secret to success is having “the courage to follow your heart and
intuition.” Inside, he suggested, you “already know what you truly want
to become.” Jobs has followed his heart his entire career, and that
passion, he says, has made all the difference. It’s very difficult to come
up with new, creative ideas that move society forward if you are not
passionate about the subject.
“I think you should go get a job as a busboy or something until you find
something you’re really passionate about,” Jobs once said. “I’m
convinced that about half of what separates successful entrepreneurs
from the non successful ones is pure perseverance. . . Unless you have
a lot of passion about this, you’re not going to survive. You’re going to
give up.”
How to do find your passion? Passions are those ideas that don’t leave
you alone. They are the hopes, dreams and possibilities that consume
your thoughts. Follow those passions despite skeptics and naysayers,
who do not have the courage to follow their dreams.
4. 2
Principle Two: Put a dent in the universe.
Steve Jobs attracts evangelists who share his vision and who help turn his
ideas into world-changing innovations. He has never underestimated the
power of vision to move a brand forward. In 1976, Steve Wozniak was
captivated by Jobs’ vision to “put a computer in the hands of everyday
people.” Wozniak was the engineering genius behind the Apple I and the
Apple II, but it was Jobs’ vision that inspired Wozniak to focus his skills on
building a computer for the masses. Jobs’ vision was intoxicating because
it had four components that all inspiring visions share: It was 1) bold, 2)
specific, 3) concise, and 4) consistently communicated.
In 1979, Jobs took a tour of the Xerox research facility in Palo Alto,
California. There he saw a new technology that let users interact with the
computer via colorful graphical icons on the screen instead of entering
complex line commands. It was called a “graphical user interface.” In that
moment, Jobs knew that this technology would allow him to fulfill his
vision of putting a computer in the hands of everyday people. He went
back to Apple and refocused his team on building the computer that would
eventually become the Macintosh and forever change the way we talked
to computers. Jobs later said that Xerox could have “dominated” the
computer industry but instead its “vision” was limited to building another
copier.
Innovation — the kind with a big “I” that moves society forward — doesn’t
happen without a bold vision. What vision do you have for your career or
your company? Yes, you need to follow your gut and do something you are
passionate about. But while passion fuels the rocket, vision points the
rocket to its ultimate destination.
5. 3
Principle Three: Kick start your brain.
Creativity leads to innovative ideas. For Steve Jobs, creativity is
connecting things. He believes that a broad set of experiences expands
our understanding of the human experience. A broader understanding
leads to breakthroughs that others may have missed.
Breakthrough innovation requires creativity, and creativity requires that
you think differently about…the way you think. Scientists who study the
way the brain works have discovered that innovators like Jobs do think
differently, but they use a technique available to all of us — they seek out
diverse experiences. This reminds me of the story behind Apple’s name.
The idea fell from a tree, literally. Jobs had returned from visiting a
commune-like place in Oregon located in an apple orchard. Apple
co-founder and Jobs’ pal, Wozniak, picked him up from the airport. On the
drive home, Jobs simply said, “I came up with a name for our company —
Apple.” Wozniak said they could have tried to come up with more
technical-sounding names but their vision was to make computers
approachable. Apple fit nicely.
Jobs creates new ideas precisely because he has spent a lifetime
exploring new and unrelated things — seeking out diverse experiences.
Jobs hired people from outside the computing profession. He studied the
art of calligraphy in college (a study that found its way into the first
Macintosh), meditated in an Indian ashram, studied the fine details of a
Mercedes-Benz or European-made washer-dryers for product ideas, and
evaluated The Four Seasons hotel chain as he developed the customer
service model for the Apple Stores. Look outside your industry for
inspiration. Bombard the brain with new experiences. Remove the
shackles of past experiences.
6. 4
Principle Four: Sell dreams, not products.
Steve Jobs doesn’t rely on focus groups. “Steve Jobs avoids most focus
groups like the plague,” says tech analyst Rob Enderle. “It comes down to
the very real fact that most customers don’t know what they want in a new
product.” Apple customers should be glad Jobs doesn’t do focus groups. If
he had, they may never have enjoyed iPods, iTunes, the iPhone, the iPad,
or Apple Stores. He does not need focus groups because he understands
his customers really, really well. Yes, sometimes better than they know
themselves! When Jobs returned to Apple in 1997 after a 12-year absence,
Apple faced an uncertain future. Jobs closed his presentation that year at
Macworld in Boston with an observation that set the tone for Apple’s
resurgence: “I think you have to think differently to buy an Apple
computer. I think the people who do buy them do think differently. They
are the creative spirits in this world. They are people who are not out to get
a job done; they are out to change the world. And they are out to change
the world using whatever great tools they can get. And we make tools for
those kinds of people…A lot of times people think they’re crazy, but in that
craziness we see genius.”
Sure, “listen” to your customers and ask them for feedback. Apple does
that all the time. But when it comes to breakthrough success at Apple,
Jobs and his team are the company’s best focus group. Asked why Apple
doesn’t do focus groups, Jobs responded: “We figure out what we want.
You can’t go out and ask people ‘what’s the next big thing?’ There’s a
great quote by Henry Ford. He said, “If I’d have asked my customers what
they wanted, they would have told me ‘A faster horse.’”
How do you see your customers? Help them unleash their inner genius,
and you’ll win over their hearts and minds. Nobody cares about your
company or product. They care about themselves, their dreams, and their
goals. Help them achieve their aspirations, and you’ll win them over the
Steve Jobs way.
7. 5
Principle Five: Say no to 1,000 things.
Steve Jobs once said the secret to innovation is “saying no to 1,000
things.” In other words, Jobs is as proud of what Apple does not do as he is
about what Apple does choose to pursue. He is committed to building
simple, uncluttered design. This philosophy allows Apple to build a
continuous stream of products that wow and delight customers for their
elegance and simplicity.
In October 2008, Apple introduced its next-generation MacBook laptop
computer. Jobs invited Apple design guru Jonathan Ive onstage to explain
the new process of building mobile computers, a process that allowed
Apple to offer notebooks that were lighter and sturdier. Ive told the
audience that Apple’s new “aluminum unibody enclosure” eliminated 60
percent of the computer’s major structural parts. Reducing the number of
parts naturally made the computer thinner. Contrary to what you’d expect,
eliminating parts also made it more rigid and robust—the computer was
stronger. According to Ive, “We are absolutely consumed by trying to
develop a solution that is very simple, because as physical beings we
understand clarity.”
Your customers demand simplicity, and simplicity requires that you
eliminate anything that clutters the user experience — whether in product
design, website navigation, marketing and advertising materials, or
presentation slides. Say “no” more often than “yes.”
This advice applies to your career and personal life as well. The lesson —
don’t spread yourself too thin. Find the career that intersects your passion,
skill, and the ability to make money doing it. Once you find it, focus on it,
work at it, and dedicate yourself to excellence in that area. Say “no” to
anything else that will distract you from pursuing that career. If you are
looking for work or frustrated with your current job, there will be plenty of
friends, families, and colleagues who offer unsolicited advice on what’s
best for you. Filter out the ideas that might derail you from the career that
best matches your strengths and passion. When you find it, pursue it with a
single-minded sense of purpose.
8. 6
Principle Six: Create insanely great
experiences.
Steve Jobs has made the Apple Store the gold standard in customer
service. The Apple Store has become the world’s best retailer —
generating more revenue per square foot than most other brands — by
introducing simple innovations any business can adopt to create deeper,
more emotional connections with their customers. For example, there are
no cashiers in an Apple store. There are experts, consultants, even
geniuses, but no cashiers. According to Jobs, “People don’t want to just
buy personal computers anymore. They want to know what they can do
with them, and we’re going to show people exactly that.”
Apple created an innovative retail experience by studying a company
known for its customer experience — The Four Seasons. According to Ron
Johnson, Apple senior vice president of retail operations, Apple Stores
would attract shoppers, not by moving boxes, but by “enriching lives.”
Apple would offer customers a concierge-like experience, much like a
customer would receive in an elegant hotel. The lesson — don’t move the
“product.” Enrich lives instead and watch your sales soar. Carefully review
each customer touch point with your brand, and take the opportunity to
create more meaningful relationships with your consumers. Look outside
your company for ideas on how to stand out from your competitors. Above
all, have fun. Passion is contagious. If your employees are not having fun,
your customers will not be, either.
9. 7
Principle Seven: Master the message.
You can have the most innovative idea in the world, but if you can’t get
people excited about it, it doesn’t matter. For every idea that turns into a
successful innovation, there are thousands of ideas that never gain
traction because the people behind those ideas failed to tell a compelling
story.
Steve Jobs is considered one of the greatest corporate storytellers in the
world because his presentations inform, educate and entertain. By giving
extraordinary presentations, he stands out as a leader and communicator.
You are being judged to a large degree on your ability to communicate
what you do. The big difference between extraordinary communicators
and the average leader is that people like Jobs use presentations to
complement the message. The speaker is the storyteller; PowerPoint
slides (or in Jobs’ case, Apple Keynote slides) serve as a backdrop to the
story.
To give a presentation like Jobs, you must learn to avoid bullet points and
to think visually about bringing a story to life. Read my book The
Presentation Secrets of Steve Jobs (McGraw-Hill, 2009) for tips and
techniques to create a presentation that would make Steve Jobs proud.
10. Conclusion
In a documentary on the making of the film Jaws, Steven Spielberg said that he was forced to improvise when
the mechanical shark failed. He asked himself, “What would Hitchcock do?” The answer: Hitchcock would
never show the shark. Today the global economy is in the jaws of the worst recession in decades. How can
you emerge from the recession stronger, more inspired and more innovative than ever? Steve Jobs has been
leaving clues to his success for more than 30 years. We need to look at history as a guide and ask ourselves,
“What would Steve Jobs do?”