This document discusses the importance of personal branding for indie game developers. It emphasizes that personal branding involves representing yourself, your style, passion and skills through various mediums like in-game branding, a website, business cards and more. Personal branding adds value both to developers and their games by encouraging better work and gaining sponsor respect. While requiring some extra work, personal branding in the indie gaming world involves facets within games and outside through promotion and distribution.

1. THE IMPORTANCE OF
PERSONAL BRANDING
Merlin Perez Gore
(Merlin Entertainment, FlashGameLicense.com)

2. DO YOU…?
v Have in-game branding?
v In-game Ads?
v A website/portfolio?
v A page for each of your games?
v A business card?
v A pet velociraptor?

3. As an Indie Developer, you should have all that, and more!
Okay maybe not the Velociraptor
IS YOUR HAND STILL
UP?

4. W H AT I S P E R S O N A L B R A N D I N G ?
v You
v Your style
v Your passion
v Your CV

5. WHO AM I?
v Who are you?
v What is your passion?
v What do you want your brand to represent?

6. H OW I S I T D I F F E R E N T T O
PRODUCT BRANDING?
v The budget’s smaller!
v Games are your products
v Promote yourself as much as your promote your games

7. You are just as valuable as your games

8. W O U L D YO U B U Y T H I S P R O D U C T ?

9. W H AT A B O U T T H I S ?

10. WHY SHOULD I BRAND MYSELF?
v Adds value to you
v Adds value to your games
v Encourages you to do a better job
v Sponsors will respect you more
v It’s not just for clicks to your website

11. A R E T H E R E D OW N S I D E S ?
v Limiting yourself by your brand
v (A little) Extra work

12. BRANDING IN THE INDIE GAMING
WORLD
v 2 facets of branding for us Indie game makers
• Our games
• Outside our games

13. IN-GAME: PERSONAL LOGO & PRE-
L OA D E R
v On the front page
v Adds identity to the game
v Make the logo interesting, and people will want to find out more
v A good way to point sponsors to you

14. P R O M O T I N G YO U R G A M E
DOING IT YOURSELF
v Can be tough
v Email multiple sponsors individually
• Professional tone
• Short and sweet
v Sponsors aren’t friends, they’re clients
• Be shrewd
• Know the value of your game and stick by it
v Enforce your branding in the game

15. P R O M O T I N G YO U R G A M E
GETTING HELP
v Alternatively, let others do it for you
v FlashGameLicense are there to pitch your game for you
• We attract multiple sponsors
• We pitch your game to sponsors we think will be interested
• The bidding system ensures you get a fair price for your game
• The game is shown to sponsors professionally and they have access
to a multitude of tools to give you the right offer
• We can also help cut through the bureaucracy of working with big
sponsors, (EasyLicense).

16. AFTER THE SALE
v Distribution is vital for your game to be a success
• Sponsor will sometimes do this for you
• Submit to as many sites as you can
• Or let tools do it for you, like FGD and Mochi.
v Keep relations with your sponsor
• Being on good terms with sponsors is always great when selling your
next game!

17. WEBSITE/PORTFOLIO
v An absolute necessity
v A place for fans to go
v A place for prospecting sponsors/employers
v If you don’t have a website, there are always other options
• Social Media
• FGD, FGL

18. BU S I N E S S C A R D S
v If you’re here, you should have business cards with you
v You generate interest, be contactable
v Your card is an extension of your brand, make it enticing

19. Branding isn’t necessarily for the public