Player Behaviour by Martine Spaans

11,947 views

Published on

Presentation by Martine Spaans of Ubisoft and FlashGameLicense.com at Mochi London 2011 about player behavior and how to plan for it.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
11,947
On SlideShare
0
From Embeds
0
Number of Embeds
10,246
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Player Behaviour by Martine Spaans

  1. 1. Player  Behaviour   Things  that  you  Should  know   about  Yourself          Mar%ne  Spaans  –  Casual  Game  Consultancy  
  2. 2. What  are  You  going  to  Teach  Me  about  Me?  •  Eye-­‐focus  •  Reading  •  Controls  •  Expecta%on  Management  •  A>en%on  Span  •  User  Tes%ng  •  Por%ng  Craze  •  Some  User  Videos  
  3. 3. And  Who  do  you  Think  you  Are?  •  Past:   –  Managed  Content,  Game  Sites,  and  Interna%onal  Site   Rollout   –  Specialized  in  Game  Licensing  and  Content  Op%maliza%on  •  Present:   -­‐  Member  of  the  FlashGameLicense  Team   -­‐  Online  Marke%ng  Manager  at  Blue  Byte/UbisoO  (Yay!  Play   The  Se>lers  Online!  J)   -­‐  Providing  Casual  Game  Consultancy  
  4. 4. Eye-­‐Focus  
  5. 5. Reading  •  Concentra%on  Problem  •  Informa%on  Overload  •  Fonts  •  Icons  
  6. 6. Controls  •  Fingers  and  Hand/Eye  Coordina%on  •  Laptops  have  Touchpads...or  a  Trackball…  
  7. 7. ExpectaCon  Management  •  How  Much  Longer!?!?  •  Levelmap/Progress  Slider  •  Easy/Medium/Hard  •  Balancing  
  8. 8. AEenCon  Span  •  Dropoff  Point  •  Learning  Curve  •  Repe%%veness  •  Fair  Gameplay  •  Skip-­‐bu>on  
  9. 9. User  TesCng  •  Own  Environment  •  Don’t  Say  a  Thing  •  No  Timeslot  •  Your  Fault,  not  Theirs  •  Bad  User  Experience    •  Metrics!  (www.playtomic.com)    
  10. 10. PorCng  Craze  •  Will  your  Game  be  Fun  on  a  small  screen?  •  Gameplay  Suitable?  •  Fingersize  a  Problem?  •  Will  People  Pay  for  it?  
  11. 11. Your  Fans  Love  You   WHAT  THE!?!  
  12. 12. They  can  be  Very  Helpful  as  well  •  Discover  bugs  •  User  Help  
  13. 13. That’s  all!  Thanks  for  your  AEenCon!  •  Ques%ons?     All  Issues  Regarding  FGL:   mar%ne@flashgamelicense.com     Casual  Game  Consultancy:   mar%nespaans@gmail.com     +31  (0)6  18  23  59  85   h>p://www.aston-­‐mar%ne.com    

×