Branding in videogames as a plan to positionate the brand of a company, product or line at the top of mind of the consumers creating a bridging experience

1. BRANDING IN GAMES
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2. A Game can have..
But non of these ensure it will become a BRAND…
.
• Logo
• Avatars
• Merchandising

3. “ So what exactly is a Brand?

4. Is how the player feels about it, the top of
mind emotion that the game creates in
people…

5. Brands are identified intuitively by people, connecting
their deep feelings to their experiences during game
play.
So your game it is not what you say it is…
It´s WHAT THE PLAYERS SAY IT IS.

6. “
Branding:
It´s a plan to positionate the brand of a company,
product or line at the top of mind of the consumers
creating a bridging experience…
Seems easy enough, right?

7. “ Let´s break it down!

8. It´s a plan to positionate the brand of a company at the top of
mind of the consumers creating a bridging experience…
here it´s the who, what, when, where, and how

9. It´s a plan to positionate the brand of a company at the top of
mind of the consumers creating a bridging experience…
here it´s the point of differentiation of your game
and all the feelings & emotions it can produce

10. It´s a plan to positionate the brand of a company, at the top of
mind of the consumers creating a bridging experience…
Here are the channels, digital media or
where you can find your target.

11. Here it´s the relationship to get a long lasting
emotional commitment with the players.
It´s a plan to positionate the brand of a company at the top of
mind of the consumers creating a bridging experience…

12. It´s a plan to positionate the brand of a company at the top of
mind of the consumers creating a bridging experience…
Listening and answering, co-creating and involving.

13. SO…

14. Better now?
It´s the who, what, when, where, and how; the point of
differentiation of a game can produce some feelings & emotions
to be used in all the channels, digital media or where you can find
your target, to generate a relationship and long lasting emotional
commitment with the players; trough listening and answering, co-
creating and involving.

15. You need to get into the 5 areas of Branding.
• Differentiate
• Collaborate
• Innovate
• Validate
• Cultivate

16. Focus, Focus, Focus… It´s about identification and
who you think will be identified with your game.
Differentiate?

17. Collaborate?
BRAND DIY
It´s a team effort to spread the word and convey trust

18. Try & Fail is the only
solution.
You know something is innovative when you freeze in AWE!!
Innovate?

19. ASK your players what would they do in your place?
Make a small focus group before launching
If one player can´t verbalize your core values you have
failed to communicate it.
Validate?

20. • It´s a process , a work in
constant movement in
the brain of your players
• Brands are like people;
they change clothes but
not their character and
values..
Cultivate?

21. Keep it simple:
Does your game look
OVERWHELMING?
But is not enough

22. The more distributed a brand becomes the stronger
its management has to be.
And DO NOT stop learning