4. + Creative Collaboration Collaborate & Procreate Co-brand and get noticed Infuse graphics & images
5. + Personalize /: Humorize Dear Buddy, The best way to a consumer’s heart is to talk to them directly and if you can’t feed them, you can always make them laugh… Love, Francis
6. + Be a Serial Postcard Advertiser Create Anticipation. Strength in Numbers. Variety is the Key.
7. = Make Space A Yin & Yang of space + design + information = GOOD POSTCARD * YOCard fans enjoy writing at the back of your ad, and snail mail-ing to their friends
8. - Too Much-o I feel cramped I don’t understand myself I feel like a leaf-let