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THE IMPORTANCE OF A
DOUBLE PAGE
SPREAD/MAIN
CONVENTIONS
WHERE ARE
DOUBLE PAGE
SPREADS
Double page spreads are used to
present an interview or story within
the magazine, the cover story is
normally presented as a double page
spread. It shows importance and
allows the magazine editor to
present the story in the best most
attractive way possible.
COLOUR
SCHEME
Colour scheme is a major part
within your magazine and especially
within the double page spread. They
can either go with the colour
scheme you have used on the front
cover, or ben completely different,
however they will have to reflect on
the subject if changed.
This magazine double page spread has taken
a black and white colour scheme. The text
and colours reflect on the model present
showing a grunge style, exactly how she is
dressed.
This double page spread has took on a
colour scheme related to the models
neckpiece and makeup, reflecting on the
purples and silvers present.
DIRECT
ADDRESS
Direct address is used along with the
main image of the model or models
present on the double page spread.
For example the photographer is
trying to engage with the audience so
the model will be looking straight at
the audience to make the magazine
direct and personal. Double page
spreads allow the main image and
the text to me presented along side
each other, helping the audience get
more in touch with the story as they
can see exactly who it is about
This double page spread includes a male model
looking straight at the audience holding assumed
alcohol beverages. The title of the article is ‘In Good
Health’ straight away from the look of the model and
the title we can tell the story is something to do with
how this male lives or how he has lived, due to the
image he looks lost and as though he is drunk and not
with it, suggesting he is a bit of a party animal.
MISE-EN-
SCENE
The Mise-en-Scene plays a big part
in the double page spread, it allows
the audience to be able to tell then
genre of music the magazine is
based around. This is shown by use
of background, clothing, makeup
and even lighting, The Mise-En-
Scene will relate to the main body
text and allow it all to tie together.
The black and white theme shows a very
edgy R&B theme and the young male used in
the photo shows it is aimed at teenage girls
as he is a young male singer who is also
topless in this shoot.
BY-LINES
By-lines are found on the main
image or jus under. They tell us
who wrote the article or who
took the photo; they can also tell
us the date in which the photo
and the article were taken/written
and also inform the audience on
the name of the person within
the main image.
DROP CAPITAL
A drop capital is the starting of
an article, it introduces it upon
the double page spread. The first
paragraph presented of the
article uses a massive Drop
Capital, it is the introducing
letter and is the first letter of the
first word. It usually drops down
about 8/9 lines.
PULL QUOTE
These can be found around a
double page spread, typically near
the main image or under the title
just before the article. They are
usually taken from the article and
are a part of information appealing
to the audience that the magazine
editor wants to emphasis on,
There can be more than one
spread around the page and they
can also be put in the middle of
columns to break the article up.
HEADLINE AND
TITLE
The title/headline is the largest piece
of text on the double page spread, it
over dominates every other piece of
text. It is also usually in its own font
and sometimes own colour to allow it
to stand out more. This allows it to be
separate to the main body text and
also so it can be identified as the title
of the double page spread.
STAND FIRST
This is the introduction to the
article itself you will always find it
on a double page spread as it is
counted as the introduction before
the main text. The stand first
normally says something related to
the article or the artist/band or
relates to the main body text before
the audience read it.
COLUMNS
Double page spreads contain
columns to help the article
flow and make it an easy read
for the audience. The text is
normally separated into ¾
columns depending on the
length of the article. They
separate the main body text so
that it is not all clumped
together and has a risk of
becoming over whelming.

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The importance of a double page spread

  • 1. THE IMPORTANCE OF A DOUBLE PAGE SPREAD/MAIN CONVENTIONS
  • 2. WHERE ARE DOUBLE PAGE SPREADS Double page spreads are used to present an interview or story within the magazine, the cover story is normally presented as a double page spread. It shows importance and allows the magazine editor to present the story in the best most attractive way possible.
  • 3. COLOUR SCHEME Colour scheme is a major part within your magazine and especially within the double page spread. They can either go with the colour scheme you have used on the front cover, or ben completely different, however they will have to reflect on the subject if changed. This magazine double page spread has taken a black and white colour scheme. The text and colours reflect on the model present showing a grunge style, exactly how she is dressed. This double page spread has took on a colour scheme related to the models neckpiece and makeup, reflecting on the purples and silvers present.
  • 4. DIRECT ADDRESS Direct address is used along with the main image of the model or models present on the double page spread. For example the photographer is trying to engage with the audience so the model will be looking straight at the audience to make the magazine direct and personal. Double page spreads allow the main image and the text to me presented along side each other, helping the audience get more in touch with the story as they can see exactly who it is about This double page spread includes a male model looking straight at the audience holding assumed alcohol beverages. The title of the article is ‘In Good Health’ straight away from the look of the model and the title we can tell the story is something to do with how this male lives or how he has lived, due to the image he looks lost and as though he is drunk and not with it, suggesting he is a bit of a party animal.
  • 5. MISE-EN- SCENE The Mise-en-Scene plays a big part in the double page spread, it allows the audience to be able to tell then genre of music the magazine is based around. This is shown by use of background, clothing, makeup and even lighting, The Mise-En- Scene will relate to the main body text and allow it all to tie together. The black and white theme shows a very edgy R&B theme and the young male used in the photo shows it is aimed at teenage girls as he is a young male singer who is also topless in this shoot.
  • 6. BY-LINES By-lines are found on the main image or jus under. They tell us who wrote the article or who took the photo; they can also tell us the date in which the photo and the article were taken/written and also inform the audience on the name of the person within the main image.
  • 7. DROP CAPITAL A drop capital is the starting of an article, it introduces it upon the double page spread. The first paragraph presented of the article uses a massive Drop Capital, it is the introducing letter and is the first letter of the first word. It usually drops down about 8/9 lines.
  • 8. PULL QUOTE These can be found around a double page spread, typically near the main image or under the title just before the article. They are usually taken from the article and are a part of information appealing to the audience that the magazine editor wants to emphasis on, There can be more than one spread around the page and they can also be put in the middle of columns to break the article up.
  • 9. HEADLINE AND TITLE The title/headline is the largest piece of text on the double page spread, it over dominates every other piece of text. It is also usually in its own font and sometimes own colour to allow it to stand out more. This allows it to be separate to the main body text and also so it can be identified as the title of the double page spread.
  • 10. STAND FIRST This is the introduction to the article itself you will always find it on a double page spread as it is counted as the introduction before the main text. The stand first normally says something related to the article or the artist/band or relates to the main body text before the audience read it.
  • 11. COLUMNS Double page spreads contain columns to help the article flow and make it an easy read for the audience. The text is normally separated into ¾ columns depending on the length of the article. They separate the main body text so that it is not all clumped together and has a risk of becoming over whelming.