The document analyzes the layout and design of magazine double page spreads featuring articles on singers Lily Allen and Jamelia. For the Lily Allen spread: [1] The large main image of Lily Allen dominates the page and establishes direct address. [2] The irregular masthead uses different sized letters and stands out against the black background. [3] The small plain text of the article contrasts with the large bold masthead and image. For the Jamelia spread: [1] The opaque masthead incorporates the background image but still remains visible. [2] The interview questions and answers are in weak areas rather than the main focus. [3] Both spreads prioritize the images and mastheads over

1. Magazine double page spread Lucy Williams

2. Main image : The main image is of the singer Lily Allen. It is very large and dominates the right hand side of the page. The woman in the picture is leading in towards the reader which shows a direct mode of address which makes the image appear more personal to the reader. Masthead: The text is very large and is set out in an informal style. The letters of the text appear as though they have been cut out of a newspaper individually as each letter is a different size and they've not been perfectly aligned which gives it a unique effect. Each letter is in white colour on a black background which immediately attracts the attention of the reader and makes it stand out. The masthead is a quote from the main singer on this page. House style : The house style of this magazine includes a black, white and red colour scheme. The magazine mainly concentrates on the colours black and white with the colour red highlighting facts. The singer’s shirt is in bright red which brings your attention to her straight away due to her vibrant colour. The text throughout the article is small and plain, contrasting with the large bold text which is in capitals. The text in the article is arranged in to 4 different columns. The main image and the masthead frames this text and practically makes the text seem small and un-noticeable due to their differences in size. The text is very balanced as the 4 columns are an equal distance away from each other and have the same width. Design principle : The page doesn’t necessarily follow the Guttenberg principle as the most important information on the page should be the actual magazine article but the page is laid out so that the main focus is one the singer and the quote from her. This is done so that the pull quote is the thing that is attracting the readers attention so that the reader will read the quote and then want to investigate by reading on. The page is cleverly designed as the singer in the main image, Lily Allen, is known for her quirkiness and her loud nature, so the image and her quote on the masthead is big and bold and stands out whereas the actual article is less noticeable.

3. Masthead : The main title on this page is “Jamelia” which is written in a unique way. The text is opaque so that the background which is an image of the singer who’s is focused upon in the article, can be seen through the title whilst the colour of the text still remains visible. This text is of a large size so that it is noticeable. The text is also in word art form which perhaps gives it a less professional look. House style : The colour scheme of the magazine features the colours brown, white and orange. Their is consistent font use with the same font being used and the same colour being used for the questions on the interview and also for the answers in the interview. Design principle : The article isn't very successful in following the Guttenberg design principle as the most important information such as the interview questions and answers with Jamelia, are in the terminal area and weak fallow area. However, a small minority of this interview starts in the strong fallow area leading vertically in to the terminal area. The masthead is positioned in the primary optical area which attracts the readers attention and the reader immediately knows who the article is about as the masthead is the singer’s name. The images of the singer are also in the primary optical area and the strong fallow area which attract the reader. Main image : The main image on this page is of the singer featured in the article. There is a direct mode of address used in the image as the person is looking directly at the camera, giving a personal effect to the reader as it appears that she is looking directly at the reader. This could be used as the double page spread includes an interview so the image is used to suggest that the singer is letting the reader know this information about themselves.

4. These two double page spreads feature two completely different articles. The article featuring Lily Allen below appears a lot more organised than that of the Jamelia article to the right. This is because the Lily Allen article keeps to a very plain colour scheme whereas the Jamelia article features a lot of different colours and can seem somewhat confusing. The content of the two articles are completely different too. The Jamelia page is an interview with Jamelia which suggests that she knows that this article has been printed and published, whereas The Lily Allen article appears somewhat gossipy and informative. The masthead/title on the Jamelia article doesn’t seem as effective in grabbing the readers attention as it seems very informal and doesn’t appear at all professional. Whereas, the Lily Allen masthead seems very thought out and organised as it is a pull quote and the font of the masthead is very effective in catching the readers eye and looks professional. The Jamelia article uses opaque text and background which also makes the actual article body hard to read as it appears that there is a lot to read on the page and it isn’t organised and aligned as well as the Lilly Allen page. The Guttenberg principle has been applied in some areas of both articles with the focus being the pull quote masthead on the Lily Allen page, and the focus being on the title and image of the singer on the Jamelia page. Ironically, on both pages the main image and title seems to have more emphasis and attention drawn to it than the actual article.