Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience. In this brief presentation, you will learn how audiences use technology to find information, to be entertained/informed and to live their lives.

1. How technology
impacts consumers’
lives
MOH’D HANI AL AKHAL

2. The Evolution of the internet

3. The Evolution of the Internet 1958, US secretery Defense Neil McElory signed the Department of Defense Directive 5105.15.
 1959, The Advanced Research Projects Agency (ARPA) was launched.
 1960, the internet was established for the first time in the US for military purposes.
 1960, ARPA Network (ARPAnet) was established.
 1969, Interface Message Processors (IMPs) was developed, which revolutionized data transmission.
 1983, ARPANET adopted the Transmission Control Protocol (TCP).
 1989, The Hypertext Transfer Protocol (HTTP) was created by (CERN), which resulted in the appearance of the
World Wide Web (WWW).
 1993, The Mosaic web browser was created, 1st to show images in the line with text.
 1995, The Internet was commercialized and decommissioned, this allowed its profit commercial side to be
developed as we know today.
 1998, Google opens its first office in California and web publishing tools were introduced.
 1999, Browsers came into existence where Netscape and Microsoft shares almost hundred percent of market.
 2000-, The appearance of various the social Network platforms and applications.

4. Global number of internet users (2005 to 2018)

5. Average global internet connection speed
(Q1 2011 – Q1 2017)

6. Digital Devices used by Internet
Audiences
 PCs & laptops
 mobile smartphones
 Tablets
 Smart TVs
 Video games stations

7. How customers search for
information

8. How Customers search for
information
 Friends & Family (Word of Mouth)
 Manufacturers Websites
 Retailers Websites
 Traditional Media (TV, Magazines, etc.)
 Mobile Apps
 Sales Associates
 Social Media
 Internet Yellow Pages
 Print Yellow Pages
 Search Engines
 Emails

9. Digital Around the world in 2019

12. What customers buy online

14. Online Video Consumption

16. Online video content channels

18. Consumer technological trends

19. New consumer trends (Exploiting the internet) have
been rising over the past 3-5 years:
 Payments through the Blockchain Technology.
 Cryptocurrencies
 Conversational commerce (Chen, 2019)
 Stories (Instagram, Snapchat, Facebook, Imo, etc.) everywhere (Chen, 2019)
 VR & AR shopping experience (Egham, 2019)
 Consumer adoption of digital health tools (Meeker 2019)

21. Reference list

22. Fig 1. Statista, (2019), ‘Internet Usage Growth (2005-2018) (in millions)’ [Graph] in statista.com. Available at: https://www.statista.com/statistics/273018/number-of-internet-users-
worldwide/ [accessed 1 Aug 2019]
Fig 2. Statista, (2018), ‘Average global internet connection speed from 1st quarter 2011 to 1st quarter 2017 (in Mbps)’ [Graph] in statista.com. Available at:
https://www.statista.com/statistics/204954/average-internet-connection-speed-worldwide/ [accessed 1 Aug 2019]
Fig 3. Pictafolio, (n.d.), ‘Home Solution & wifi Devices network’ [Image] in gettyimages.ae. Available at https://www.gettyimages.ae/detail/photo/home-solution-wifi-devices-network-
royalty-free-image/184281306 [accessed 1 Aug 2019]
Fig4. Hootsuite, Wearesocial, (2019), ‘Digital around the world 2019’ [Image] in wearesocial.com. Available at: https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-
accelerates [accessed 2 Aug 2019]
Fig 5. Statcounter, (2019), ‘Social Media Stats Worldwide (July2019-July2019)’ [Graph] in statscounter.com. Available at: http://gs.statcounter.com/social-media-stats [Accessed 2 Aug 19]
Fig 6. Statcounter, (2019), ‘Search Engine Host Market Share Worldwide (July 2018-July2019)’ [Graph] in statscounter.com. Available at: http://gs.statcounter.com/search-engine-host-
market-share [Accessed 2 Aug 19]
Fig 7. Statista, (2019), ‘Share of internet users who have purchased selected products online in the past 12 months as of 2018’ [Graph] in statista.com. Available at:
https://www.statista.com/statistics/276846/reach-of-top-online-retail-categories-worldwide/ [Accessed 3 Aug 19]
Fig 8. limelight Networks, (2018), ‘Global weekly spending hours on online videos (2016-2018)’ [Graph] in limelight.com. Available at: https://www.limelight.com/resources/white-
paper/state-of-online-video-2018/#popular [Accessed 3 Aug 19]
Fig 9. limelight Networks, (2018), ‘Online video content channels’ [Graph] in limelight.com. Available at: https://www.limelight.com/resources/white-paper/state-of-online-video-
2018/#popular [Accessed 3 Aug 19]
Fig 10. Statista, (2018), ‘Online video boom leads in surge in data traffic’ [Graph in statista.com. Available at: https://www.statista.com/chart/2349/consumer-data-traffic-2013-to-
2018/Accessed 4 Aug 19]
Chen, J. (2019), 7 social media trends to watch in 2019 in sproutsocial.com. Available at: https://sproutsocial.com/insights/social-media-trends/ [Accessed 5 Aug 19]
Meeker, M. (2019) Internet Trends 2019 in bondcap.com. Available at: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf [Accessed 5 Aug 19]
Egham, U.K., (2019), Gartner Says 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020 in gartner.com. https://www.gartner.com/en/newsroom/press-
releases/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme [Accessed 5 Aug 19]
Fig 11. Meeker, M. (2019) ‘Consumer adoption of digital health tools’ [Graph] in bondcap.com. Available at: https://www.bondcap.com/pdf/Internet_Trends_2019.pdf [ Accessed 5 Aug
19]
Iyoob, J. (2017) Technology And Its Impact On Consumer Behavior in etechgs.com. Available at: https://www.etechgs.com/blog/customer-service/technology-impact-consumer-
behavior/ [Accessed 9 Aug 19]

23. Thank You