How consumers use the internet and its impact on our lives. It covers video consumption, internet usage over the years, future predictions , online shopping behaviour, popular devices , brief internet history , fastest megabytes and internet speeds , how the search engine is used etc. Includes statistics and graphs.

1. The Evolution of The
Internet
How consumers use the internet and its impact on our lives
Fouzia Issaka 76392436

2. Introduction - A Brief
History
Initially in the 1960’s the computer was created by RAND for networking in order to
undergo national research and development projects. Before it was used casually, the
computer was mainly utilised by scientists in research institutes and the military until the
late 1980’s, where the model started to rapidly be incorporated into schools and libraries.
Nowadays the world is very familiar and reliant on the internet which has become easily
accessible and a main factor in our daily lives. As a result it has influenced new features such
as quick retrieval of information, ecommerce and diverse forms of communication.

3. Global Internet Access
58% 1. China - 829M
2. India - 560M
3. United States -
292.89M
4. Brazil - 149.06M
5. Indonesia - 143.26M
4.48 Billion
Active Internet
Users
(Statista, 2019)

4. Internet Speeds
Large impact :
● Instant Communication
● Rapid Access to Information
● Quick Service / Spending
(Business Insider, 2018)
60.39
46
43.99
40.12
38.6

5. 52%
20%
15%
9%
Smartphone Laptop Tablet Computer Pc
Main Digital Devices Used To Access the
Internet (UK) (Statista, 2019)

6. Popular Electronic
Devices
1. Phone /
Smartphone
2. Desktop PC /
Laptop
3. Tablet
The dominating smartphone device has become an essential necessity in this
day and age to an extent that more than half of british people use the
smartphone to access the internet. (Statista, 2019) In recent years the desktop
computers are still relevant and essential but they are also slowly decreasing in
popularity as laptops and tablets have become more convenient and
favourable.

7. How People Use The Search Engine
SHOPPING EVENTS
TRAVEL / HOLIDAY SOCIAL MEDIA/ SOCIAL

8. Top 5 Products or Services British Consumers Buy Online
(Statista, 2019)

9. Where People Shop Online (US)
(Fit small business,2019)
44%
33%
10%
13%
Google Search
Amazon
Specific online store e.g
Walmart, Target
Other
-Product’s brand site
-Online marketplace
(e.g Ebay, Etsy )

10. Online Video Consumption (Statista, 2019)

11. 72%
A dominant visual image preference exists:
“Prefer online videos over text when being informed of a
product or service”
(Smartinsights, 2019)

12. 09.05.XX 34% 57%The Global Penetration rate in 2019 has increased since 2013
2013 2019
Global Digital Population
(Statista, 2019)
Active Internet Users Unique Mobile Internet
Users
Active Social Media
Users
Active Mobile Social Media
Users
4479
million
4070
million
3725
million
3660
million

13. (Visual capitalist, 2019)
Consumer Trends

14. Consumer Trends
As connected devices have
become more popular and
newer devices have been
incorporated in the world of
technology, the ecommerce
world has thrived as a result.
Consumers have become reliant
towards online shopping to a
degree that its success and
demand for ecommerce stores
like Amazon has influenced
more online only accessible
stores to flourish despite
starting up in the late 2000’s like
Pretty Little thing, Fashion nova.
As a result there has also been a
decline or pressure in the
success of physical stores such
as House of Fraser.
(ONS, 2019)
Why Is Ecommerce Favoured? :
● Compare prices
● Compare products to needs
● Discounts - Honey, Piggy
● Compare shipping costs / Free Shipping
● Check reviews - Video, Comments

15. Predicted Mobile Commerce Growth 2017-2021
(Optinmonster 2020)
By 2020 more
than 50% of
ecommerce will
occur via a mobile
phone.

16. The New Age of
Technology
❏ 5G will become the standard
network.
❏ Facial Recognition will
dominate fingerprint
recognition.
❏ Audio Web Search will be
available on any device .
❏ Mobile advertising will become
the most prominent marketing
method.
❏ An increased vulnerability to
Security breaching, malware
and online threats will occur.
Thank You

17. - Sources -
● https://www.businessinsider.com
● https://fitsmallbusiness.com
● https://www.ons.gov.uk
● https://optinmonster.com
● https://pixabay.com
● https://www.smartinsights.com
● https://www.statista.com
● https://www.visualcapitalist.com