2. Introduction
Jefferson Online. (2016). An Internet History Timeline: From the 1960s to Now.
● 1970’s: The creation of Ethernet
● 1980’s: Dial up phone line, email communication and
the creation of domain names
● 1990’s: HTML, URL and the launch of Microsoft
Windows 95, Amazon and Internet Explorer
● 2000’s: WiFi communication and mobile internet
devices
● Internet users between 2000-2016 was over two billion
● Every day for the past five years an approximately
640,000 people went online for the first time.
3. Access to the Internet
● 2,000,000,000 internet
users between 2000-2016
● 640,000 people went online
for the first time in the past 5
years
● China and India are the
highest internet users
● Africa have the lowest
number of users
Internet. Our World in Data. Roser, M., Ritchie, H. and Ortiz-Ospina, E. (2015).
4. Internet Speeds
● 20% speed
improvement between
2013 and 2018
● Contributing factors:
price, provider,
location and time of
day
The performance of fixed-line broadband delivered to UK residential consumers Contents. (2019)
5. Digital Devices used by Audiences
Devices used to access the internet UK (2019)
- Smartphones are the most used
device to access the internet
- Convenience and the advance in
technology are the largest
contributing factors
6. How Customers Search for Information
marketingsherpa.com/article/chart/h
ow-customers-search
- Advancement in technologies have
changed how audiences get
information, communicate with
organisations and buy products
- Search Engines are now the most
popular way of searching for
information
7. What Consumers Buy Online
● 62% of US consumers now do all of their shopping
online
● 8 out 10 consumers say that they enjoy the
experience more than shopping in store
● 49% of consumers use a PC as their main device for
shopping
Invespcro.com. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic].
[online] Available at: https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/.
8. Online Video Consumption
232 Million
Number of digital video users in the USA by 2020
5 Million
Videos watched on Youtube per day
100 Million
Watched on Facebook per day
80%
Video traffic made up on online video watching
Millennial Studios. (2020). Online Video Consumption Statistics. [online] Available at: https://millennialstudios.co.uk/blog/online-video-consumption-statistics/.
10. Summary
● Desire for more choice and convenience are the driving force for how consumers.
● competitive pressures on organisations to offer great products and services at
compelling prices.
● his has led to the collapse of some stores, reducing the amount of choice and
convenience for customers who want to visit a physical store rather than a website
●
11. Reference List
- Jefferson Online. (2016). An Internet History Timeline: From the 1960s to Now. [online] Available at:
https://online.jefferson.edu/business/internet-history-timeline/.
- Roser, M., Ritchie, H. and Ortiz-Ospina, E. (2015). Internet. Our World in Data. [online] Available at:
https://ourworldindata.org/internet#:~:text=Globally%20the%20number%20of%20internet.
- The performance of fixed-line broadband delivered to UK residential consumers Contents. (2019). [online] Available at:
https://www.ofcom.org.uk/__data/assets/pdf_file/0020/147332/home-broadband-report-2018.pdf.
- Statista. (2019). Devices used to access the internet UK 2019 | Statista. [online] Available at:
https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet-access-in-the-uk/.
- Anon, (2019). Which online channel is best for Sales? -. [online] Available at:
https://sonicdigitalmedia.co.za/which-online-channel-is-best-for-sales/ [Accessed 9 Jan. 2021].
- www.businesswire.com. (2020). Ant Group Releases 2020 CSR Report: Digital Technology Can Help Create a Better Future. [online] Available at:
https://www.businesswire.com/news/home/20200520005934/en/Ant-Group-Releases-2020-CSR-Report-Digital-Technology-Can-Help-Create-a
-Better-Future [Accessed 9 Jan. 2021].
12. Reference List
- Millennial Studios. (2020). Online Video Consumption Statistics. [online] Available at:
https://millennialstudios.co.uk/blog/online-video-consumption-statistics/
- Invespcro.com. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic]. [online] Available at:
https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/.
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Kemp, S. (2019). DataReportal – Global Digital Insights. [online] DataReportal – Global Digital Insights. Available at:
https://datareportal.com/reports/digital-2019-global-digital-overview.
13. Reference List
- Millennial Studios. (2020). Online Video Consumption Statistics. [online] Available at:
https://millennialstudios.co.uk/blog/online-video-consumption-statistics/
- Invespcro.com. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic]. [online] Available at:
https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/.
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Smart Insights. (2017). Which channels do consumers use when researching products before buying online? | Smart Insights. [online] Available at:
https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/
[Accessed 9 Jan. 2021].
- Kemp, S. (2019). DataReportal – Global Digital Insights. [online] DataReportal – Global Digital Insights. Available at:
https://datareportal.com/reports/digital-2019-global-digital-overview.