The impact of editing
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Editing transforms raw footage into a polished, meaningful work through techniques that manipulate elements like speed, color, and effects. It allows producers to experiment with different styles to best convey their message and please audiences. The fast pace of the music video in the document emphasizes the fast lifestyle of its target viewers and shows how social rules rapidly change in society. Specific editing of footage, like zooming and cutting between self-made posters with flashes, highlights the message that the audience passively witnesses negative events and should become active against capitalism.
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Editing is a very crucial and important stage in production because its makes the original footage more aesthetically pleasing, meaningful and interesting to watch. Editing can help you to fit
the visuals with the audio to create a sense of completion and style. There are different ways you can manipulate the scene through editing techniques like the speed, pace, colour, timing,
sizing, cropping, resizing and effects. This helps the producer of the music video or any media product to practice and experiment different editing techniques on a footage to create the
most meaning and originality. As explained in depth before, we have a specific editing style for our music video to convey our message and to please our target audience. The fast pace of
our music video also suggests the fast pace and lifestyle that our target audience lives and also shows the briskness of social rules being applied to our society.
The footage above is an original footage of one of the shots that we have used in our music video. As you can see, the footage it self only focuses on what the director is portraying
without any emphasis and highlighting however, once it has been edited, we could emphasize the message and intentions of the shot by zooming into the self made posters, cut in
between to other posters to show relation of negative outcome and add effects like flashes to suggest that we are the witnesses of these events. This has been done to make the
audience realize that we are seeing and are familiar with the events around us but we are not being active, therefore the editing style of our video reinforces the urge to become active
and go against capitalism.](https://image.slidesharecdn.com/theimpactofediting-150308145443-conversion-gate01/85/The-impact-of-editing-1-320.jpg)
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Evaluation question 4
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Evaluation pp
The document evaluates various tools and platforms used in creating a music video project. Wikipedia was used for initial definitions but was not fully trusted. YouTube allowed researching music videos from different genres and uploading their own video to gather feedback. Final Cut Pro and Photoshop were used to edit the video and create promotional materials. Word and Excel helped plan through shot lists, risk assessments, questionnaires, and data analysis. StoryboardThat created storyboards. Cameras including a DSLR, GoPro, and phones captured quality footage in different locations that could be easily uploaded for feedback.
Evaluation question 2
The combination of the main product and ancillary texts effectively matched the theme of colour and typography to create a consistent brand. The main product uses bright colours for flashbacks contrasting with the black and white present scenes. Ancillary tasks like the website and photoshop filters matched this colour scheme. A simple white on black typography was also used across all products including the website. This unique branding style drew attention by being unconventional for the music genre. Bursts of bright colour were also included sparingly to engage audiences while maintaining the overall minimal aesthetic.
Question 3
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The document discusses how the poster, digipak, and music video for a band's album are related. Images and shots are taken directly from the music video for use in the poster and digipak to clearly connect the products. Consistent lighting, effects, colors, text, and branding are used across all items to maintain a cohesive identity. Relating the various products allows users to recognize them as part of the same project and promotes the music video and album.
Ritalin – we are rockstars
1. The album covers for the band's media product feature still images from their music video to closely link the two. Bright colors and sharp lines were used to represent the techno/rock genre.
2. The band's digipack and poster were designed to create an image of the band as a young, techno band to appeal to their target audience of 16-25 year old males and females.
3. The music video and promotional materials make great use of technology like slow motion, smoke, lasers, and after effects to represent the synthetic creativity and youthful rebellion of the band.
Evaluation 4
The document discusses how media technology was used at various stages of creating a music video project. Adobe Premiere was used to edit the video, including adding effects to change brightness/contrast and transitions between scenes. Adobe Photoshop was also used to design promotional materials like album artwork and posters. During research, YouTube was used to examine examples from different music genres to determine conventions for an "indie" style video. Planning and scheduling was managed through a Tumblr blog.
Evaluation
The document discusses how the creator effectively linked their main products - a music video, digipak, and website - by using consistent elements across all three. These included using the same locations, fonts, outfits, artist images, and color schemes. Their other ancillary products like merchandise and posters also linked to the main products by reusing fonts and outfits. Specifically, the digipak images were edited to match those in the other products. The website homepage featured the artist and a location from the music video. This consistency helped clearly identify the artist across all products.
Evaluation question 1
1) The document discusses the student's media coursework project of creating a music video and how it develops conventions of real music videos.
2) Research was conducted on successful music videos to understand conventions like narrative and performance styles. Elements like lighting, editing, and costume were incorporated conventionally.
3) Cinematography techniques like close-ups, mid and long shots were used conventionally to focus attention and represent the artist's lifestyle, developing their relationship with audiences.
Question 2 for evaluation.
The document discusses different media created by the author's group for a music video project, including an ancillary text, music video, advertisement poster, and CD cover. It describes the elements and techniques used in each media piece that made them effective and creative. For the music video, this included the band's energy and movement, use of props, split screens, and cut-to-the-beat editing. The advertisement effectively featured icons, images of all band members, and text. The CD cover was made sharp and old-fashioned through editing effects and included standard rock band elements like the logo and images of members.
Evaluation Question 2
The document evaluates the effectiveness of combining a music video with ancillary texts like a digipak and advert. It finds that using the same location, characters, and themes across the music video and digipak creates clear links between the products that will be recognizable to audiences. Similarly, using screenshots and characters from the music video in the advert helps audiences instantly identify it as being related to the video. Consistent use of fonts, logos, and color enhancements also ties the three products together cohesively.
A2 Media Coursework Evaluation - Tasmia Khan
The document discusses how the media product uses conventions from real music videos through symbolic visual language and imagery. Specifically, it references the music videos "Baptism" by Crystal Castles and "Porcelain" by Moby as examples that utilize extreme close-ups of symbolic images like lips, an eye, stars, and a baby. While the production quality is more amateur, the media product still uses this form of visual storytelling with juxtaposed natural and man-made images that symbolize conflicting identities in the portrayed relationship. Feedback was gathered from audiences, and media technologies like Popcorn, MoviePlus X6, and Microsoft Word were used during the construction, planning, and evaluation stages.
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The document discusses the target demographics for a music video. It aims to target 17-25 year olds of all ethnic backgrounds, sexualities, and religions. This age group listens to mainstream artists like Kanye West and understands political issues. While some white audience members may struggle with the video's vague political messages, the document hopes people of all races can enjoy it. Religion and sexuality are not believed to interfere with the video's themes of unity, individuality, and standing against prejudice.
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Genre research
Hip hop originated in the 1970s in New York City when block parties featuring DJs playing and isolating breaks from funk and soul songs became popular, particularly in the black community. The golden age of hip hop was the 1980s through mid-1990s, when it was influenced by jazz, experimentation through sampling, and themes of Afrocentrism. Rap developed after hip hop and is usually in 4/4 time signature, accompanying the genre of music, though it has progressed to express various experiences and become incorporated into poetry and studied at universities under rap linguistics.
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Overall, the author leveraged different online tools at each stage of the process to facilitate planning, audience testing, and sharing of the final media product.
Research into music videos
The document discusses the production process of music videos, including pre-production planning, filming during production, and post-production editing. It notes that pre-production can take months or years and involves choosing a suitable production company and developing storyboards. During production, days of filming are required to capture professional footage. Post-production involves editing the shots and adding finishing touches like lip syncing before the video's release online and through channels like MTV.
1
Our video fits within the genre of indie/light rock videos by portraying a sense of teenage rebellion through drinking and staying out late with friends in a lighthearted manner. The video is styled as a video diary, allowing viewers to get to know the band members. This style is not overly common but adds artistic flair. Feedback helped us improve the tempo matching between footage and music through faster cuts. Viewers understood the video's portrayal of the band's tour experiences and having fun on and off stage. The positive feedback shows our video can entertain without needing shocking content.
Writtenevaluationm 120419053234-phpapp01
The document provides an evaluation of a short film music video project. It discusses how the music video used and developed conventions of real media products through its use of narrative, performance, target audience, and positive message. It also discusses how the film challenged conventions by having a deep meaning. The evaluation then analyzes the effective use of micro-elements like mise-en-scene, sound, camera techniques, and editing to make the video look professional. Lastly, it discusses what was learned from audience feedback.
Written Evaluation
The document contains an evaluation of a short film project. It discusses using new media technologies like Final Cut Express and Apple MacBook at various stages of the project, including construction, research, and planning. Feedback was gathered from the target audience through surveys to identify areas for improvement. While inexperienced with the software, social media was used to aid the learning process. Overall, the evaluation focuses on effectively using technology and audience feedback to construct and refine the short film.
Media evaluation
The document provides a media evaluation of a music video, CD cover, and advert created by the author's group. It answers 4 key questions: 1) How the project used conventions of real media products. They analyzed music videos and incorporated conventions like location shots and character portrayals. 2) How effective the music video, CD cover, and advert were together. 3) What was learned from audience feedback via surveys and social media, which helped understand how to improve. 4) What new media technologies were used for construction, research, planning and evaluation such as software for video editing.
Evaluation finalll
The document provides an evaluation of a media production called "Rum and Redbull", which is a dancehall music video. It discusses how the production uses and develops conventions of real music videos. It effectively combines the main video with ancillary texts like a digipak and magazine advertisement. Audience feedback was positive about the ancillary texts but noted the narrative in the video was confusing. New media technologies played an important role in the research, planning, production and evaluation stages of the project.
Similar to The impact of editing (20)
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Health & safety disclaimer
The document outlines health and safety considerations for shooting a music video over multiple locations from November 3rd onwards. It discusses three planned locations - a drama studio set, outdoor urban locations, and patterned walls. The studio set is considered safe as lights and objects are securely fixed. Sharp edges on props will be handled carefully. Outdoor shooting poses risks from vehicles and crowds that require patience and avoiding disruptions. Permission may be needed to film on private properties. The team will ensure all locations are appropriate and do not endanger crew or models.
The representation of the british youth in the media.
Selcan Findikoglu argues that the media unfairly represents British youth through negative stereotypes that influence both youth behavior and how adults perceive youth. The media portrays youth as "hooligans, razor gangs, teddy boys, hippies, skinheads and rioters" and influences youth to act this way. Additionally, the media misrepresents the causes of youth knife crime by portraying peers as coercing youth into carrying knives for protection when research shows this is not the case. The author believes the media limits youth opportunities and sends mixed messages by both calling youth the future yet representing them negatively.
Adele rolling n the deep
The music video for Adele's "Rolling in the Deep" exemplifies several of Andrew Goodwin's features of music videos. It demonstrates the genre of a love song through graphical matches between Adele and a heavenly male figure representing her desires. Shots of an empty room and tall buildings also convey the aftermath of a broken relationship. The lyrics and visuals show a close relationship, with shots focused on Adele's face rather than her body. While the setting creates a vintage atmosphere, the video avoids explicit voyeurism and exploitation of Adele's body.
Camera shots, angles and movements revision
The document discusses different camera shots and angles used in filmmaking and their purposes. A birds-eye view shot shows a scene from above to establish location and set mood. A high angle shot also looks down but from closer, making characters seem inferior and audiences more powerful. A long shot captures a full body to correspond with real distances. An over-the-shoulder shot alternates between speakers in a conversation to show their points of view. Camera placement and angles can be used to convey meanings like a fragmented relationship or impending danger.
Common features, double spread
Double page spreads in documents typically have large, eye-catching headers to introduce the topic. The main body text is structured and organized in a rigid format like lines, rules or grids to give the appearance of an important article for readers. Pictures used are usually portrait style to make them easier for viewers to observe closely while reading the more effortful text, helping keep readers engaged. Pull quotes are also used to succinctly summarize the whole piece and highlight key lessons for the audience.
Update
The document describes the process of creating a contents page for a magazine. The creator started with three fragmented pictures but realized the text looked unprofessional. A new font improved readability. The compact layout with much text was too crowded. Additional ideas were explored, but one layout lacked organization and creativity. After researching professional examples, the creator developed a final balanced layout with gridded pictures and text inspired by another magazine.
Development on cover page and contents
The document describes the process of completing a magazine cover and contents page. The cover includes a picture, cover lines, issue number and date, barcode, artist name, and slogan. Feedback was received that the initial contents page font looked rough, so a new page was started to make the text look clean and professional. Improvements to the contents page are planned for the next lesson.
Developments of titles
The document discusses the development of fonts for the title of a music magazine. Several fonts were tested but did not meet the goals of appearing bold, large, eye-catching, and dominant for the magazine title. Finally, a bold, large font was selected that emphasized the title and fit horizontally across the cover to convey the magazine's fulfillment of audience expectations.
Media production is dominated by global institution which sells their product...
Major Hollywood studios dominate the global film industry and own companies that cover all aspects of filmmaking, making their productions powerful through synergistic promotions that allow for larger dominance over independent films. For example, the blockbuster film Avatar benefited greatly from word-of-mouth promotion. However, convergence between large American studios and smaller British studios does not always benefit the product nationally, as interests often diverge, as seen when the partnership between Aardman and Universal ended in dissatisfaction. Additionally, Adorno's view that the cultural industry devalues products to solely entertain audiences may resonate more with some British companies focused on realism and social issues versus today's audiences who are highly manipulated by dominant industry promotions.
Moodboard 1
This document discusses potential inspirations for a music magazine including light inspirations, inspiration from social media, and font inspirations. It briefly touches on three topics that could provide ideas for designing or developing a music magazine.
Magazine moodboard
Music magazines provide coverage of the music industry and reviews of new albums and concerts. Popular music magazines include Rolling Stone, Billboard, and Spin. They feature interviews with artists, reviews of new releases, concert listings, and charts tracking the popularity of songs and albums.
Schindler's list
The document discusses and analyzes several shots from the film Schindler's List directed by Steven Spielberg. It summarizes the establishing shot at the beginning of the film where Oscar Schindler is shown talking privately to a waiter in a restaurant, establishing Schindler as powerful and methodical. It then analyzes another shot showing Schindler in his office which reveals differences in his and another character's organization and roles. Finally, it discusses a long shot showing Jews in a field as isolated and vulnerable, foreshadowing their potential extinction.
Magainze analysis
This document analyzes and compares the target audiences of two magazines - Cosmopolitan and Bliss - based on the models, imagery, and themes presented on the covers. Cosmopolitan seems targeted towards women based on the use of Kim Kardashian, who epitomizes current beauty standards. Its use of the color yellow and her bikini-clad body imply the need to achieve a curvy summer figure. In contrast, Bliss appears aimed at teenage girls given its use of Taylor Swift and the feminine color pink. Taylor's modest dress hints at sexuality while maintaining age-appropriateness. The magazine also conveys messages of innocence, naturalness and comfort with common teenage experiences.
Mise en - scene
The mise-en-scene in the shot effectively uses symbolism. The spotlight on the standing man portrays his significance and power, with its circular shape symbolizing imprisonment. Lines breaking the circle suggest the victim's fragmentation and feeling trapped. The framing within the room adds to the sense of entrapment. The transparency of the other character through dull colors shows he is less important. The standing man's shadow on the floor may represent other similar figures in his field.
The mise-en-scene creates a feeling of horror. Dark blue fading to light blue represents the expansion of terror and possible character transformation. Religious symbols like the cross among bushes evoke thoughts of exorcism. The possessed character
Mise en - scene
The mise-en-scene in the shot effectively uses symbolism. The spotlight on the standing man portrays his significance and power, with its circular shape symbolizing imprisonment. Lines breaking the circle suggest the victim's fragmentation and feeling trapped. The room's frame-within-a-frame adds to the sense of entrapment. The transparency of the other character through dull colors shows he is less important. The standing man's shadow on the floor reflects multiple similar figures, portraying existing or upcoming power.
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The representation of the british youth in the media.
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The impact of editing
- 1. [ CLICK TO PLAY ] Editing is a very crucial and important stage in production because its makes the original footage more aesthetically pleasing, meaningful and interesting to watch. Editing can help you to fit the visuals with the audio to create a sense of completion and style. There are different ways you can manipulate the scene through editing techniques like the speed, pace, colour, timing, sizing, cropping, resizing and effects. This helps the producer of the music video or any media product to practice and experiment different editing techniques on a footage to create the most meaning and originality. As explained in depth before, we have a specific editing style for our music video to convey our message and to please our target audience. The fast pace of our music video also suggests the fast pace and lifestyle that our target audience lives and also shows the briskness of social rules being applied to our society. The footage above is an original footage of one of the shots that we have used in our music video. As you can see, the footage it self only focuses on what the director is portraying without any emphasis and highlighting however, once it has been edited, we could emphasize the message and intentions of the shot by zooming into the self made posters, cut in between to other posters to show relation of negative outcome and add effects like flashes to suggest that we are the witnesses of these events. This has been done to make the audience realize that we are seeing and are familiar with the events around us but we are not being active, therefore the editing style of our video reinforces the urge to become active and go against capitalism.