This document analyzes and compares the target audiences of two magazines - Cosmopolitan and Bliss - based on the models, imagery, and themes presented on the covers. Cosmopolitan seems targeted towards women based on the use of Kim Kardashian, who epitomizes current beauty standards. Its use of the color yellow and her bikini-clad body imply the need to achieve a curvy summer figure. In contrast, Bliss appears aimed at teenage girls given its use of Taylor Swift and the feminine color pink. Taylor's modest dress hints at sexuality while maintaining age-appropriateness. The magazine also conveys messages of innocence, naturalness and comfort with common teenage experiences.