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The Holistic Approach to Employer Branding
- 1. Employee Relations and Services TLC: “The Holistic Approach to Employer Branding” www.HROToday.com/Association Network | Learn | Advance @HROTAssoc Presented by: Robin Schooling, HR Executive, Speaker and Writer for 25 Years
- 3. Member Benefits HRO Today magazine digital subscription Networking opportunities with our global membership Access to member only content Discounts to HRO Today Forum events 1 2 3 4 5 6 Opportunities to participate in webinars and research Thought Leadership Councils (TLCs) www.HROToday.com/Association @HROTAssoc
- 4. Thought Leadership Councils (TLCs) www.HROToday.com/Association @HROTAssoc The TLC functional categories are designed to attract a monthly membership audience for networking, engagement and strengthen the relevance to HRO Today magazine, our events and HR, in general. Talent Management Outsourcing 1 2 3 4 Employee Relations & Services Talent Acquisition
- 5. HRO Today Forum – North America www.HROToday.com/Association @HROTAssoc May 2-4, 2016, Chicago
- 6. Contact Us Allie Williams - SharedXpertise Email: Allie.Williams@SharedXpertise.com Phone: +1.215.606.9523 Zachary Misko - Global VP, Executive Director Email: Zachary.Misko@SharedXpertise.com Phone: +1.215.606.9552
- 7. www.HROToday.com/Association Robin Schooling Robin Schooling HR Executive/VP of HR at Hollywood Casino, Speaker, and Writer for 25 Years @HROTAssoc
- 8. The Holistic Approach to Employer Branding Robin Schooling, SPHR, SHRM-SCP VP, Human Resources Hollywood Casino - Baton Rouge
- 10. “Your employer brand, at its core, is the shared values and employee experiences of your organization.” Lars Schmidt www.amplifytalent.com
- 11. Why?
- 12. Talent Acquisition image: courtesy of recruitingblogs.com
- 14. Silos
- 15. Onboarding
- 17. Onboarding Front cover of "One Step Beyond" single by Madness, originally released on Stiff Records.© V2 Records (1979)
- 18. BLOCKED!!!
- 19. Employee relations your circus...your monkeys
- 22. only HR would call it a ‘PIP’....
- 23. Total Rewards
- 25. Benefits
- 27. Learning and Development we have a learning culture....
- 30. “Oh, and remember: next Friday...is Hawaiian shirt day. So, you know, if you want to, go ahead and wear a Hawaiian shirt and jeans.”
- 31. Why?
- 33. • ONBOARDING • EMPLOYEE RELATIONS • TOTAL REWARDS • BENEFITS • LEARNING & DEVELOPMENT • PERFORMANCE MANAGEMENT
Editor's Notes
- Hello and welcome to our webinar today entitled The Holistic Approach to Employer Branding with Robin Schooling. HR teams often do an effective job of ensuring brand alignment with the onboarding process and they understand how branding impacts retention. But, what about other areas, like employee relations, compensation and benefits, learning and development, and performance management? In this webinar, you’ll learn several simple and effective ways that employers can shape employees’ perceptions and behaviors through your employment brand, how you can ensure that your employment brand is marketed internally, and also how to apply, shape and manage that brand in all HR functions across the entire employee life cycle. We’re excited to have Robin with us today, and before we get started I’d like to share just a bit more about the HRO Today Services and Technology Association that has brought you this webinar today.
- The HRO Today Services & Technology Association is a membership channel and community dedicated to: Professional development through research, industry trends and expert panel discussions, webinars Peer-to-peer networking opportunities, discussions and Q & A Best practice sharing Practitioner, provider and industry thought leaders and expert collaboration
- Our membership benefits are many, including access to the Thought Leadership Council webinars we hold every month, including today’s Thought Leadership Council webinar for Employee Relations and Services. And we offer exclusive access to recordings of these webinars, whitepapers, HR industry research reports and more on our Association website, and that is the address you see at the bottom left of your screen, www.hrotoday.com/association.
- Our Thought Leadership Councils include: Talent Acquisition (recruitment, RPO, MSP, diversity, screening, relocation, metrics, branding) Talent Management (engagement, recognition, retention, motivation, learning, training and development) Employee Relations & Services (compensation, benefits, payroll, compliance, policy, wellness, safety) Outsourcing (supply chain management, multi-process HRO, BPO, governance, contracts, sourcing) Topics within and about technology, outsourcing, data, sourcing, best practices, etc. will be discussed, as relevant, within the appropriate functional TLC.
- We have four Forum events throughout the year, a Corporate Responsibility Forum, and leading HR Forums in North America, Europe and the APAC region. Our Forum in North America is coming up next in Chicago, and more information can be found on our website about that.
- If you have any questions about the Association, please feel free to reach out to either myself, I’m Allie, or Zachary Misko and the contact information is included here on this slide. Today’s session is being recorded, and you will automatically get an email within a few days that includes your own link to view the recording.
- And now here’s some background information about our speaker today: Robin is an HR executive, speaker, and writer with over 25 years of experience as an HR and recruiting leader in industries including gaming, banking, manufacturing and health care. She’s been an active SHRM volunteer leader at the chapter, state and national levels, is a member of the advisory board for BlackbookHR, and has served on Louisiana advisory boards for organizations that serve veterans and job seekers with disabilities. Please welcome Robin. Robin, take it away.