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LinkedIn has over 200 million users, with 50% being business decision makers and 59% having worked for small to medium sized businesses. The top industry on LinkedIn is accounting. The platform allows users to build profiles and connections, join groups, find jobs, and see news and polls. It also offers tools for strengthening profiles, viewing connections and alumni, advertising to target audiences, and searching for leads and measuring marketing results.

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“ 50% of individuals on LinkedIn are
Business Decision Makers in Their
Companies are ”

“ 59% of individuals on LinkedIn have
only worked for a small to medium
sized business”

1.866.295.0733 | inbound@manobyte.com
www.manobyte.com

It's an exciting time in Canadian Government. With the new Liberal party in power aiming to deliver economic opportunity to Canadians and a stronger middle class, Prime Minister Trudeau's expectations are high. Now, having publicly released his mandate letters to his newly appointed Cabinet, Canadians can hold our new government accountable on their promise to bring "Real Change". But the missing piece is LinkedIn. Today, only 13/30 Cabinet Ministers have a profile page on LinkedIn and only 3 ministries are posting content on their company page. This presentation will help you discover how the Government of Canada can leverage LinkedIn's platform - by establishing a professional identity, collaborating through a network of colleagues and Canadians, and creating constructive dialogue around the issues that matter most to Canadians.

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