The document introduces Robin Schooling, an HR professional and director of talent strategy, who discusses the importance of culture brands, employer brands, and talent brands in organizations. It emphasizes the need for genuine representation of company values and employee experiences, alongside actionable strategies for improving organizational culture. Key elements for assessing and evolving culture brands are outlined, including internal assessments and messaging adjustments.

1. Your
Culture
Brand
#TalentTalk
Robin Schooling

2. We are an award-winning provider of
outsourced HR and payroll solutions as
well as consultative HR management,
DE&I, and talent strategy services.
I’m Director of Talent Strategy at Humareso. I’m
also a speaker, writer, HR Techie, and podcast
host at Drive thru HR. I love my (3!) dogs, I’m
ready for the NFL season (#WhoDat) and I’m the
number 1 fan of “Below Deck” (all crews | all
seasons).
Who is Robin…?

4. Welcome to the HR Department

6. Culture is comprised of the values,
practices, traditions, behaviors, stories,
people and symbols of your organization.

7. EMPLOYER BRAND
The individual perception of what it must be like to work somewhere
based on all previous touchpoints and experiences.
- James Ellis
TALENT BRAND
The honest story of life as an employee inside your organization, as told
by the employees in parallel with the company.
- Talent Brand Alliance
CULTURE BRAND
The representation of the company’s values,
beliefs and behaviors as they are lived and
shared by both employees and the company.

8. #AcmeRocks

9. mission values
vision

10. and GOOD-BYE!!

12. “We offer flexibility.”
“Grow your career here.”
“Have fun at work.”
The picture being painted…

13. 13
“this may not be your
forever job….”
“…and that’s OK!”
We changed…
• career site messaging
• truthful job posts/adverts
• more “day in the life” convos
• increased “top of funnel” applicants
Result: > turnover in 30/60/90 days

15. The Future is Aspirational

16. Shifting from current state
to
future state?

17. Your CULTURE Brand
• Conduct an internal Culture
Assessment
• Review your Talent Brand
• Review your Employer Brand
• Ask yourself:
• Are we out of alignment? If so,
where?
• Do we sound like ourselves…or like
everyone else?
17

18. Now tell your story…

19. Robin Schooling
rschooling@humareso.com
Connect with me!
#TalentTalk