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![GET DONEGET DONE [thru the chamber]
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(Enterprise Focus)(Enterprise Focus)
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Uploaded byGreg Melia, CAE
Emerging Hybrid Models: World Chambers Congress
This document discusses emerging hybrid membership models and outlines eight influences shaping membership organizations. It describes how the nature of belonging and gathering is changing, driven by communications technology and demographic shifts. Membership organizations are experimenting with tiered membership levels and specialized offerings to better serve different segments. The challenges include meeting diverse needs while complexity increases. New approaches focus on intentional funding of the mission and engaging volunteers beyond traditional rate cards.
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Emerging Hybrid Models: World Chambers Congress
- 1. Emerging hybrid membership models GregMelia, CAE @gmeliaCAE Mick Fleming Vice Chair, WCF @acceboss
- 2. Traditional business model •Company membership • All members pay similar dues • Many “checkbook” members with limited usage • Sponsors and advertising subsidize education, meetings, and publications • Joining is the operative norm Photo credit: Angusf on flickr
- 3. • E-Chambers/Chambers online •Global Mobility • Youth entreprenuership training • Networks • Power of crowd • Public law chambers – what future? • Trust in government • World Chambers Competition: Best unconventional project
- 5. Eight InfluencesEight Influences 1.1.Nature ofNature of Belonging &Belonging & GatheringGathering 2.2. CommunicationsCommunications TechnologyTechnology 3.3. Scarcity &Scarcity & AbundanceAbundance 4.4. GlobalGlobal ImpactsImpacts 5.5. Composition ofComposition of PopulationsPopulations 6.6. Social & PoliticalSocial & Political FragmentationFragmentation 7.7.ResourceResource AlignmentAlignment
- 6. ##1: Nature ofBelonging &1: Nature of Belonging & GatheringGathering
- 7. ##1: Nature ofBelonging &1: Nature of Belonging & GatheringGathering
- 8. ##1: Nature ofBelonging &1: Nature of Belonging & GatheringGathering •Revolution inRevolution in Who and HowWho and How •Joining v. AssociatingJoining v. Associating •Choices for the first global generationChoices for the first global generation •Value ≠ EventsValue ≠ Events •An audience is seldom aAn audience is seldom a networknetwork
- 9. #2#2: Communications Technology:Communications Technology •Wave upon wave of toysWave upon wave of toys •Tech won’t differentiate youTech won’t differentiate you •All power to the analysts!All power to the analysts!
- 10. #3#3: Scarcity &Abundance: Scarcity & Abundance •For chambers, it’sFor chambers, it’s allall about abundanceabout abundance •Rapid swingsRapid swings in supply, demand, valuein supply, demand, value •Cruel MigrationsCruel Migrations •Chambers asChambers as K.A.P.S.K.A.P.S.
- 11. •NotNot justjust abouttradeabout trade •““YourYour best selfbest self”” •Reliance onReliance on chamberchamber will growwill grow •Stars willStars will exploitexploit every opportunityevery opportunity #4#4: Global Impacts: Global Impacts
- 12. • 2025 –Small world, huge movement2025 – Small world, huge movement •New mixesNew mixes • New “generations” every ten yearsNew “generations” every ten years •Population change affectsPopulation change affects everythingeverything • Few chambers have actedFew chambers have acted •Still “Old Guys in Suits?”Still “Old Guys in Suits?” #5#5: Composition of Populations: Composition of Populations
- 14. Global GenerationGlobal Generation Onthe Move!On the Move!
- 15. #6#6: Social &Political: Social & Political FragmentationFragmentation
- 16. #6#6: Social &Political: Social & Political FragmentationFragmentation •““Polarization” is not an adequate termPolarization” is not an adequate term •Politics, societyPolitics, society ANDAND chamber affectedchamber affected •Trend won’t reverse by 2025Trend won’t reverse by 2025 •Chambers and theChambers and the sane centersane center
- 17. #7#7: Resource Alignment:Resource Alignment •Reduction in cross-subsidizationReduction in cross-subsidization •IntentionalIntentional funding of the missionfunding of the mission •Volunteers whoVolunteers who invest beyondinvest beyond the rate cardthe rate card •ROIROI unlikely to be “engagement”unlikely to be “engagement”
- 18. GET DONEGET DONE[thru the chamber] (Community Focus)(Community Focus) GET FROMGET FROM [the chamber] (Enterprise Focus)(Enterprise Focus) INVESTEDINVESTED INVOLVEDINVOLVED CommunityCommunity BuildersBuilders BusinessBusiness BuildersBuilders BusinessBusiness InvestorsInvestors CommunityCommunity InvestorsInvestors i.e. Attends events for sales contacts Motivation-Motivation- FulfillmentFulfillment
- 19. #8#8: Leadership 2025:Leadership 2025 ““the combination of the forces within big cities,the combination of the forces within big cities, great universities & powerful local leadersgreat universities & powerful local leaders.”.” Jim Clifton, Coming Jobs WarJim Clifton, Coming Jobs War •Non-hierarchicalNon-hierarchical •NetworkedNetworked •AlignedAligned •CatalyticCatalytic
- 21. Opportunities •New lens forvalue •New ROI frames •Extend reach •GROWTH Challenges •Complexity •New thinking required •Meeting different needs •Stagnation/Decline
- 22. We may bemoving to a world of networks well led, as opposed to organizations well managed. Jim Collins, May 29, 2012 Inc magazine
- 23. Dealing with Diversity Providesbusinesses of all sizes with access to D & I assessments, consulting, support Mission: Mosaic will educate, lead, and influence businesses on creating diverse and inclusive workforce cultures to enhance their competitive advantage.
- 25. The Whitney Museum TheArt of Membership by Sheri Jacobs, CAE
- 26. Insider Membership FamilyMembership The Art of Membership by Sheri Jacobs, CAE Same Product, Different Interests
- 27. What are someinnovations membership organizations are using?
- 28. Some Membership Strategies •Tiered service levels • Hyper-bundling by adding benefits to membership • Specialized offers for segments within existing membership or new markets • Differentiated value for individuals • Focus on market creation/affinity program value
- 29. • Dual membershipstructure: Hi tech, and Hi touch • Core membership - geared to provide a relevant and immediate response to members' most frequent questions through peer assistance and a sophisticated online knowledge system . $250 • Premium membership - access to an account management team which provides advanced business consulting, customized research, public relations consulting, peer assistance, and a professional e- journal. $2500
- 30. Extending your relationship •Promotional benefits “for an additional $$ Annually” • Higher rate for Real Estate Brokers than Agents • Additional Special Membership aspects such as Global, Green, and/or LGBT Membership resources • Member Plus Program
- 31. Durham Chamber ofCommerce • Three membership tiers • Durham 2.0 – “key investor group”, highest level • Business 2.0 – mid-level, mid-benefits • Entry-level – $99, all electronic • Custom options – Enhanced online listing. • Customer options – Non-member Cert. of Origin; Relocation Guide; Map
- 32. Tiers: HyperBundling Three levels, Buildinggreater levels of promotion value and involvements Five levels, Building greater levels of promotion value and involvements, plus unique status builders Three levels, Building greater levels of promotion value, involvement, status builders, plus services like custom research support
- 33. Tiers: HyperBundling • Institutingnew tiers of bundled credits to make it easier to facilitate engagement in Chamber programs
- 34. Niche business needs Individual membershipfor those exploring starting a business. 1 year limit. ENTREPRENEUR Home-Based Businesses Targeted welcoming messages; Home- based Business Roundtable; co- working facilities Membership category with three tiered levels 10 membership categories including taverns (with limited PR), government, and home demonstration businesses Niche based Tiers
- 35. Nat’l Defense IndustryAssn. • Government members were an underserved segment – changes grew membership from a handful to 21,000 • Automation of join process removed barriers to joining • Allow individuals to join, then sell upgrade to organizational membership • Data-mining & Business Intelligence from AMS enabled segmentation • Results: Doubled revenue with same staff
- 36. Detroit Regional Chamber •Goals included grow total revenue through affinity programs • Seven membership tiers, ranging from $80 at the entry or product level to $5,700 at the gold level • Results after nine years: • Doubled involved firms • Dues revenue increased half a million • Affinity program revenues quadrupled
- 37. The Next Generation Member& non- member fee, plus nametag charge No fee, but must be from a member company or an individual member Branded separately, unique website – engages over 3,000 from a 1,500 company chamber. Separate organization and fee, coordinated through the chamber
- 38. Student Membership Category gainnetworking contacts, develop leadership skills and give back to the community while in school 20 students who were selected by the chamber's Recognition Committee based on applications they submitted. Each student will attend chamber events and programs - and they will also complete a job shadow at one of our local businesses Engaging Students Student Membership Program
- 39. Extending your reach “Friends” Ongoingaffiliation to stay informed about the Chamber, involvement. There is a fee, but friends get member pricing, services. Ongoing affiliation to stay informed about the Chamber It is free, but does not give access to members only content or pricing. Social media connection to stay informed about the Chamber, involvement. It is free, but does not give access to members only content or pricing.
- 40. Extending your reach •Public membership model for companies involved in trade • Voluntary membership aspect for domestic companies • Targeted support for entrepreneurial ventures • Partnership for non-profit, trade and professional societies
- 41. Serving Individuals Retired Individuals Initialprocessing, plus annual membership fee Individuals *Listed by individual name, not business or firm For Independent Real Estate & Mortgage Agents, Financial Planners, Politicians Job Seeker Membership Allows individuals to join the Chamber for a limited time
- 42. • Institutional Membership •10 “personal membership groups” in specialty areas like healthcare engineering, risk management, and human resource administration. Personal membership includes access to some (but not all) AHA benefits, such as members only website and hospital literature. • American Bankers Association too!
- 43. • Individual ($50- $90) – Build Job Skills (development programs and networks) – Manage Your Career (member logo, mentoring) – Stay Informed (magazine, e-news) – Save Money (registration discounts, fellowships) – Make the Case for Museums (advocacy) • Museum Membership (Pay what you can - $8,000) – Strive for Excellence (standards, resources) – Distinguish Your Museum (directory listing) – Stay Informed (magazine, e-news) – Save Money (registration discounts, fellowships) – Make the Case for Museums (advocacy)
- 44. Targeting prospect communications Eachlanding page includes Programs (Past and Current), Benefits, & Additional Resources
- 45. Potential Directions • Createa portfolio of engagement options – from friend to customer to varied membership opportunities • Appeal to both individuals and organizations – maintain a focus on companies, but seek to have relationships with individuals • Serve many niches – create a model and systems that provide value to demographic and functional niches. • Leverage technology – to allow for targeted, customized service (and self-service) in cost-effective ways
- 46. An example that bringsit all together …
- 47. US Chamber OfCommerce Tiers: Individual through Advisor Benefit bundles: Conference call updates, Access to committee service, Customized GR web portal Friends Members
- 48. Outlining an actionplan • Define your goals. • Examine your current state of affairs. • Identify your market niches(s) and opportunities. • Determine benefits. What is essential, what desirable? What assets do you already have? • Assess the costs to provide those benefits and get rid of anything that does not provide a benefit. • Put a model in place that aligns with how your audience will pay and makes it easy for you to sell. • Test these offerings and revenue models with members and nonmembers. Adjust accordingly. Source: The End of Membership as We Know It (ASAE Press)
- 49. Thank you! Email: gmelia@asaecenter.org @gmeliaCAE LetASAE help you succeed. www.asaecenter.org www.associationsnow.com (Subscribe to FREE daily e-Newsletter) http://www.slideshare.net/gregmelia Greg Melia, CAE Chief Member & Strategy Development Officer ASAE: The Center for Association Leadership
Editor's Notes
- #2 Membership engagement & growthThis session will reveal typical obstacles to member engagement and share insight into practices you can use to maximize the full potential of your Chamber’s membership. Chambers of commerce represent some of the strongest networks of business leaders in the world, yet traditional governance models limit leadership involvement through governance structures built on Board and Committee structures, defined terms of service, and cultural practices that can inhibit new thinking and maximum success. Research shows that you can help your organization grow by adopting new practices that engage a greater percentage of your members as participatory leaders. Decision to Volunteer: Why people give their time to associations and how you can engage them Want to attract, engage, retain, and work more effectively with people who volunteer their time and talent to your organization? Learn what ASAE’s Decision to Volunteer research study has to say about their motivations. In addition to revealing key findings, this session will explore what the findings mean for your organization. You're sure to walk away with a better understanding of volunteer turn-on and turn-offs, as well as practical ideas that you can implement to improve your volunteer program.
- #3 Greg and Julie debrief convo from slide 6 3 minutes Twenty to thirty years ago the majority of associations typically derived more than half of their revenues from membership dues (Association Operating Ratio Report, ASAE, 1973). New Models of Associating journal article - “value proposition:” What do our customers/members want from us, and how do they want it delivered and at what price/exchange? That conversation has echoed through the association community as the competition for members’ loyalty, time, and dollars has leaders examining their organizations’ structures, benefits, governance, programs, activities, and strategic positions in the marketplace. The association “corner on the market” was thought to be “community,” but few seemed clear about the successful application of it and how to harness the concept of community as a business model. Fast Company’s Web Site provides information on its Company of Friends. It is described as the “magazine's readers' network… a global online and offline community of self-organizing groups of forward-thinking business leaders and innovators. Members help each other improve their careers, companies, and communities.” The site goes on to describe the benefits of membership: Connect with like-minded business leaders; Participate in "intelligent networking" activities and events; Engage in stimulating discussion about leading-edge business ideas and practices; The Company of Friends certainly thinks, feels, and acts like an association. But is it really? After all, there are no dues, bylaws, articles of incorporation, or boards of directors. It is, however, what associations are about at their core: bringing individuals with similar interests together to pool knowledge, solve problems, and create opportunities. He compared Fast Company with HBR. “HBR was like a note in a bottle. Fast Company’s format was intended to stimulate a conversation that people get involved in.” Membership in the Willow Creek Community Church (WCCC) is growing and thriving. Half of the people attending WCCC on a typical weekend service are not considered members of the church. It’s the preferred way of WCCC. Members are not just names in a database — they are the core of the church. Becoming a participating member involves four stages: investigation, affirmation, confirmation, and celebration. The process involves studying the scripture, completing a questionnaire describing one’s intentions of joining the church, a personal interview, and celebrating that a new member has become a participant of WCCC. Communities connect members and nonmembers in groups of six or more with common interests or bonds. The Willow Creek Association (WCA) was founded in 1992 to link “like-minded, action-oriented churches with each other and with strategic vision, training, and resources.” So, if the model is being challenged, what are the socioeconomic, demographic, and other factors are most likely to influence membership models of the future
- #24 http://www.acce.org/wiki/promoting-diversity-and-inclusion/ Mosaic – awards, d&I month, survey of inclusive practices The Association Inclusion Index evaluates D&I policies, philosophies, and practices against community standards in five areas: mission and focus, roles and leadership accountability, resources, operations, and communication and culture
- #26 The Whitney Museum of Art, New York
- #27 Family Membership Whitney Kids Passport Free admission to family programs 50% off all Stroller Tours Family guides for major exhibits Insider Membership Invitation for 2 to a Behind-the Scenes tour of the Museum Exclusive presentation by curatorial staff with Q&A Quarterly recommendations from curators and art insiders on NYC events
- #28 Greg will cover this slide. 3 minutes of direct audience feedback It will be open floor participation from attendees, with notes recorded on a flipchart. Feedback will be debriefed on the next slide
- #29 Sue 4 minutes National Trust for Historic Preservation describes their structure as one whereby 150,000 donors support the services provided to their 7-8,000 leader members Texas Medical Association, operating in what may in fact be a small country, has 35,200 physician members and another 9,100 student and resident members. Their relationship to their chapters is much like a national to state relationship. They have conjoint membership with local county medical societies, supporting local chapters with technological assistance, billing services, database management, IT support, website development, marketing and messaging, graphics and printing assistance, and speakers for events. They spend time and money making sure county medical societies are successful. "A member for them is a member for us and vice versa. We also have spent time building our association brand over the years and it has paid off.“TMA student memberships are free, residents pay $40, first-year docs pay $244, and actives pay $489. Carolinas Independent Automobile Dealers Assoc. increased dues 27% in 2008 after not increasing dues for 12 years. Rather than change dues, they added the VIP card which offers $1800 in discounts on various services. This is available to regular members but not associate/vendors. International Society for Pharmaceutical Engineering "Emerging Economy" membership to ensure that the international element of this core value was realized. Individual dues for the category are priced at 30 euro, considerably lower than the 140 euro paid by active individual members. "They are individuals in pharmaceutical manufacturing and technology in countries that ISPE classifies as 'emerging economies' based on the World Bank rating," says Linda G. Brady, CAE, director of membership services for the association. ISPE determined that membership growth in countries where the pharmaceutical industry is rapidly growing would be stifled unless it offered a lower-cost membership option. By delivering its magazine and newsletter via its Web site as a PDF, which eliminated printing and mailing costs to emerging-economy countries,
- #30 Sheri 3 minutes Multi-tier American Society of Travel Agents (ASTA) http://www.asta.org/join/?navItemNumber=1498 Core membership. These members will find ASTA making a real commitment to building a technology infrastructure to support enhanced online services, such as peer assistance and a knowledge system similar to that used by Dell, Microsoft, and other Fortune 500 firms. The strategy is geared to provide a relevant and immediate response to members' questions. "The core membership will find great value in this," says Ruden. "It's those types of repetitive questions and assistance queries that we need to institutionalize and deliver electronically." Core membership dues are $250 a year for an individual or agency. Premium membership. For $2,500 a year, each premium member has access to an account management team composed of one lead person and one or two additional staff backups. Teams will provide such services as advanced business consulting, customized research, public relations consulting, peer assistance, and a professional e-journal. Premium members may identify four additional employees of their agencies who will be eligible to access benefits.
- #31 Member Plus Member. Increase your dues by 50% to become a member of this program and receive these added benefits: » 4 Annual eBlast opportunities » 2 Business Card size ads in the Tidelines NOW newsletter » eNewsletter edition & announcement that you are a Member Plus Member » 4 Free admissions to Business After Hours » All Member Plus company names distinctly recognized in Chamber publications,including printed Membership Directory and on LBK Website » Multiple listing privileges in Annual Visitor’s Guide and Business Directory » Your brochure distributed with each newcomer, relocation or Tourism Packet mailed by the Chamber » 4 Spotlights on Chamber Facebook page (logo, tag & brief description of business or special offers)
- #32 Sue 4 minutes National Trust for Historic Preservation describes their structure as one whereby 150,000 donors support the services provided to their 7-8,000 leader members Texas Medical Association, operating in what may in fact be a small country, has 35,200 physician members and another 9,100 student and resident members. Their relationship to their chapters is much like a national to state relationship. They have conjoint membership with local county medical societies, supporting local chapters with technological assistance, billing services, database management, IT support, website development, marketing and messaging, graphics and printing assistance, and speakers for events. They spend time and money making sure county medical societies are successful. "A member for them is a member for us and vice versa. We also have spent time building our association brand over the years and it has paid off.“TMA student memberships are free, residents pay $40, first-year docs pay $244, and actives pay $489. Carolinas Independent Automobile Dealers Assoc. increased dues 27% in 2008 after not increasing dues for 12 years. Rather than change dues, they added the VIP card which offers $1800 in discounts on various services. This is available to regular members but not associate/vendors. International Society for Pharmaceutical Engineering "Emerging Economy" membership to ensure that the international element of this core value was realized. Individual dues for the category are priced at 30 euro, considerably lower than the 140 euro paid by active individual members. "They are individuals in pharmaceutical manufacturing and technology in countries that ISPE classifies as 'emerging economies' based on the World Bank rating," says Linda G. Brady, CAE, director of membership services for the association. ISPE determined that membership growth in countries where the pharmaceutical industry is rapidly growing would be stifled unless it offered a lower-cost membership option. By delivering its magazine and newsletter via its Web site as a PDF, which eliminated printing and mailing costs to emerging-economy countries,
- #33 Rates based on varying factors … number of registrations, advertising, geographic location Sometimes specified, sometimes minimum investment levels Choose from: Basic, Advantage or Advantage Plus Business, Executive, Presidential, Trustee, Chairman’s Circle Growth Connect; Elite Connect; Leadership Circle Networking Level, Business, Executive, Partner, Chairman’s Circle
- #35 Entrepreneur Membership Starting a new business venture is always challenging, especially if you do not know where to begin. The Lancaster Chamber is here to serve as a resource for you through various aspects. From making new business connections to gaining training through professional development opportunities, The Chamber is here to help you succeed every step along the way. Entrepreneur Membership is designed specifically for individuals who are exploring entrepreneurship and do not currently have an established business. The Entrepreneur Membership is a limited membership with a maximum of a one year period. Take advantage of this opportunity and join today! To learn more, download the Entrepreneur Membership brochure or contact The Chamber at 717.397.3531. Fort Atkinson, WI
- #36 Data-mining & Business Intelligence from AMS enabled segmentation Open membership drives value engagement Maintain membership growth during economic downturn without increasing staff http://www.ndia.org/MembershipAndChapters/Pages/MembershipPackages.aspx http://www.youtube.com/watch?v=D5fkyFAgXWo Doubled revenue with same staff business automation AHA moment: Government members were an underserved segment: they attend conferences, but not joining. Our current model was an old model, little automation. Massive growth required web based tools to manage relationships Grew govt members from handful to 21,000 Pilot first, soft launch, learn test, adjust, go big when you are seeing results Decision based in customer data
- #37 Sue 3 minutes Focus on market creation/affinity opportunity Detroit Regional Chamber created seven membership tiers, ranging from $80 at the entry or product level to $5,700 at the gold level. Value elements were added at each tier. Often the elements had to be created, and sometimes they were mined from the value inherent in many of the chamber's existing programs. DRC tiered down to make itself the price leader for affinity programs and tiered up to attract and keep members wanting deeper relationships, higher connectivity, and higher service levels. One of DRC's goals was to grow total revenue by increasing participation in its affinity programs--an option that's available at its lowest level of membership (health insurance) At the other end of the spectrum, DRC's goal was to allow members to select higher levels of membership, which would provide the service, involvement, and connection points that fit their expectations. Through the fulfillment of these goals, DRC wanted to become the Wal-Mart, the price leader, at one end of the spectrum and the Nordstrom, the relationship leader, at the other end, with varying levels in between. Prior to the initiative's launch, the chamber's dues base stood at $3 million, averaging $294 in dues per member, with a one-size-fits-all formula. Now, the dues base stands at $3.5 million, averaging $407 in dues per paying member. Significantly, product revenues for all the chamber's affinity programs have about quadrupled during the past nine years. Measuring member value DRC measures the value of a membership account based on a combination of the kinds of revenues generated by the member (dues, affinity programs, advertising, sponsorship, event attendance, and so forth). Because of the chamber's emphasis on a total financial relationship versus only membership dues, DRC has built a large membership base, and total membership now stands at just more than 21,000 firms versus just more than 10,000 firms when the program was launched.
- #38 #1: Nature of Belonging & Gathering #5: Composition of Populations #8: Leadership 2025 YP Brandon – individual membership, whether employer is chamber member or not. (Also, $9 for YP brandon nametag) Bolder Young Professionals is a program of the Boulder Chamber that helps connect young professionals to the community through social, service and professional development opportunities.This group of almost 3,000 dedicated and energetic young professionals loves this city, its people and strives to make it a better place for all of us to live, work and play. The group launched in February 2009 under the name Boulder 2140. Today, BYP connects the community through over 40 events a year. BYP is free to join, sign up below to become a member and receive the monthly newsletter! You can also follow BYP on social media. SYP: Spartanburg Young Professionals is a civic organization for working young adults between the ages of 22 and 40 in the Spartanburg area. SYP is coordinated through the Spartanburg Area Chamber of Commerce to provide networking and social opportunities, to expand community understanding and involvement, and to broaden professional horizons. We host monthly networking events, programs, and community engagement opportunities that connect members to other professionals and leaders within the Spartanburg community. Our mission is to promote and include our members in civic and philanthropic events to develop and strengthen the young professional demographic in the Spartanburg community.
- #40 http://www.battlecreek.org/downloads/Individual%20Chamber%20Membership.pdf Grass Valle http://www.manchester-chamber.org/wp-content/uploads/2014-MEMBERSHIP-BOOKLET_WEB.pdfy (CA) --- individual higher than up to 5 employee business rate ($24 per month versus from $22)
- #42 http://www.battlecreek.org/downloads/Individual%20Chamber%20Membership.pdf Grass Valle http://www.manchester-chamber.org/wp-content/uploads/2014-MEMBERSHIP-BOOKLET_WEB.pdfy (CA) --- individual higher than up to 5 employee business rate ($24 per month versus from $22) Job Seeker Membership Investment of $75 for three months of membership privileges https://charlottechamber.com/index.php?src=avectra&srctype=avectra_store_memberships_lister http://www.epchamber.org/Student_Membership.asp HOW IT WORKS... Each year, the Chamber has a group of high school seniors who apply to participate in the Student Membership Program. As the first chamber in the nation to offer this unique opportunity for students, our program has helped young entrepreneurs and business people learn how to network, engage, do business, and even dress properly in the “real world.” Our success has resulted in other chambers copying this model. This year's program has 20 students who were selected by the chamber's Recognition Committee based on applications they submitted. Each student will attend chamber events and programs - and they will also complete a job shadow at one of our local businesses. Anyone can offer to host a job shadow - whether you are a sales person, a sole proprietor or a manager. Job shadows typically take 1-3 hours worth of time and give one or multiple students the chance to learn about what you do at your job. This experience will provide hands on learning experiences and views of potential careers for the students. If you are interested in supporting this program through sponsorship of a student to attend a luncheon or event, please contact the chamber directly at 952.944.2830 and speak with Pat MulQueeny.
- #43 ASHHRA membership also includes: AHA AffiliationAccess to the Members Only section of the AHA website at www.aha.org Access to the world's largest collection of hospital literature through the AHA Resource Center. Member discounts on more than 300 publications and AV resources, available through the AHA Member Resources, Publications and Products Catalog. The opportunity to partner with other personal membership societies of AHA on a variety of projects and issues of mutual interest to the groups. Access to the AHA Quality Center Web site and its resources. ABA Membership Opportunities Page Content ABA Bank Membership US Domestic Banks De Novo Banks International Banks Insurance Institutions ABA Service Membership Non-banks & Other Service Providers ABA Individual Memberships ABA Marketing Network Certified Financial Professionals ABA Subsidiary Individual Memberships ABA Marketing Network The ABA Marketing Network is the premier organization for financial marketing. Bringing together the brightest bank marketing professionals who are ready and willing to share their challenges, resources and successes. Learn more about the ABA Marketing Network. For more information call 1-800-BANKERS or email marketingnetwork@aba.com. Certified Financial Professionals - ICB The Institute of Certified Bankers (ICB) is a national association of certified professionals in the financial services industry. The ICB is a non-profit, independent corporation that is sponsored by the American Bankers Association (ABA). ICB is dedicated to promoting excellence and professionalism in all parts of the industry. Visit ICB's website.
- #45 Are you a Start-up, Sole Proprietor or Non-Profit? You may qualify for special pricing.
- #47 Greg will cover this slide. 3 minutes of direct audience feedback It will be open floor participation from attendees, with notes recorded on a flipchart. Feedback will be debriefed on the next slide
- #48 Tiers: Individual through Advisor Addt’l benefits: Conference call updates Access to committee services Customized GR web portal
- #49 Segmentation and targeted strategies Focus on Value Proposition with more engagement (old school) New markets; adjacent verticals, global Greater efficiencies with technology (faster, better, cheaper- flywheel effect) Re-evaluating membership structure with data tools More personalization Governance & culture