The video for "Main Offender" by The Hives has a black and white, cartoon-like style with many special effects. It begins with the band playing their instruments in newspaper-framed shots and then introduces each band member separately. Throughout the video, the lead singer is multiplied and the lyrics appear in animated text. The band also appears in picture frames. The video contrasts with The Hives' previous video by being effects-based rather than focusing on the band playing, and by telling a story in a timeline rather than just showing the band.

1. The Hives
Main Offender

2. First Shot
Sequence
• The first shot sequence is
all in black and white.
Sticking to the Hives
theme. It uses a newspaper
effect, where the band is
pictured playing in where
the picture would be. The
band are all playing their
instruments and framed in
different poses. The shot is
mainly special effects, even
the moving image of the
band is cartoony.

3. Second Shot
Sequence
• The second shot
sequence introduces
the entire band. They
aren’t playing their
instruments
anymore, but are all
pictured in separate
shots with a story
being told by the text
underneath

4. Video Effects
• This video has lots and lots
of effects in it. The main
one being the cartoon type
style it is filmed in. With
fake/drawn background
and a comical effect of
movement.
• There are a lot of shots where the lead
singer has been multiplied and is shown
singing the song. However, there is a lack
of shots of the rest of the band playing
their instruments which is a huge
contrast to the ‘Hate to say I told you so’
Video.

5. Video Effects
• At some points
during the chorus of
the video, the lyrics
appear in an
animated text form
across the screen in
big bold letters.
• There are a lot of
shots where the
band, or members
of the
band, appear in
picture
frames/posters.

6. Video Style
• Sticking to The Hives’ style, the
entire band are wearing matching
outfits. They are smartly dressed like
all of their other outfits and once
again in B&W which also matches
the video style. The video is quite
cartoony/Comic book-esque,
especially the movement. The
background are all cg and looks like a
painting/drawing.

7. Summary
• This video is very different to the ‘Hate to say I
told you so’ as the video is mainly special effect
based. It has barely any shots of the bands
playing their instruments apart from occasionally
a few shots of the singer. The whole video is in
black and white which is similar to Hate to say I
told you so, which also has de-saturated colours.
This video also tells a story and has a
timeline, which contrasts with Hate to say I told
you so which is mainly focusing on the band
playing instruments.